Andrew Blair

Articles by Andrew Blair

Andrew is a Content Analyst for GetApp, giving SMEs insights into tech, software and business trends. Interest in entrepreneurship, furthering projects and startups.

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Displaying 25 of 29 Articles
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Office space study: To cowork or not to cowork?

Published on 05/12/2023 by Andrew Blair

What should small to midsized enterprises (SMEs) consider when choosing between a coworking space or a private office? We find out what Australian employees think about each, and how organisations can adapt these workplaces to meet their employees’ needs.  Continue Reading

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How to choose the right ERP system for your business

Published on 10/11/2023 by Andrew Blair and Anna Hammond

This article was originally published on 30/03/2022. Most business organisations have workflow solutions in place, and many may be considering a dedicated ERP (Enterprise Resource Planning) system to integrate all of their departments and functions into a single system. However, should your business opt for the tried... Continue Reading

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Why ERP is important for property construction

Published on 09/10/2023 by Andrew Blair

Enterprise resource planning (ERP) systems can help construction companies navigate the housing crisis in Australia by offering solutions to keep up with property demand and the difficulties of the real estate industry. Professionals in the real estate industry can use ERP to execute projects more efficiently and... Continue Reading

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ChatGPT: A friend or foe in the workplace?

Published on 27/08/2023 by Andrew Blair

The generative AI tool ChatGPT creates novel content by responding to user prompts and may become increasingly powerful and accessible. However, ChatGPT use has some challenges and ethical issues attached. To help small businesses become better equipped at using such tech, we surveyed 463 generative AI users to learn... Continue Reading

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Generative AI tools: How do Australian companies regulate their use?

Published on 17/07/2023 by Andrew Blair

Generative AI tools have rapidly advanced in their ability to create new and original content, but have companies been as quick to ensure safe and proper use of them in the workplace? We look at the use and challenges of generative AI and find out if employees receive guidance on how to take advantage of this emerging... Continue Reading

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How can Aussie SMEs build digital trust with a privacy policy?

Published on 09/05/2023 by Andrew Blair

Digital trust enables organisations and individuals to participate confidently in the connected world, knowing their information is secure. However, organisations may need to go beyond the implementation of security measures to gain digital trust. We find out how privacy concerns affect digital trust and how effective... Continue Reading

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Social media search: Is it changing how Australians search online?

Published on 28/03/2023 by Andrew Blair

Search engines provide users with a wealth of information at their fingertips and have typically been the go-to search platforms for many years. However, the widespread uptake of social media is influencing new search habits and preferences. As such, what impacts is social media having on the use of search engines... Continue Reading

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How is software used for SME social media marketing in Australia?

Published on 07/03/2023 by Andrew Blair

Social media can help tell your story and connect your brand with an audience. However, generating traffic to your brand requires goal-setting and a strategy. Software can help analyse and implement SME social media marketing strategies, but how many organisations use social media tools and what benefits do they get... Continue Reading

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How do Australian SMEs keep up with trends in social media?

Published on 17/02/2023 by Andrew Blair

Social media has proven to be a successful channel for many marketing professionals in terms of both organic content and paid advertising. However, small businesses with limited resources may struggle to keep up with trends in social media. How do organisations manage their social media presence in this evolving space? Continue Reading

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How does brand reputation affect Australian customer loyalty?

Published on 17/01/2023 by Andrew Blair

Although loyalty is intangible, it can be measured by evaluating how likely a customer is to recommend, engage with, and make repeat purchases from a brand. GetApp investigates what loyalty means for consumers and how small to midsize enterprises (SMEs) can leverage their brand reputation to promote customer loyalty.  Continue Reading

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Consumer habits regarding online second-hand stores

Published on 04/10/2022 by Andrew Blair

In part one of this two-part series on the circular economy, we investigated consumer perspectives of sustainable business practices. In this second part, we find out if consumer habits and preferences in the resale market translate into sustainable efforts. Is buying second-hand still synonymous with the environmental... Continue Reading