This article was originally published on 30/03/2022. Most business organisations have workflow solutions in place, and many may be considering a dedicated ERP (Enterprise Resource Planning) system to integrate all of their departments and functions into a single system. However, should your business opt for the tried... Continue Reading
Have you heard the story of the Trojan horse or the saying about a wolf in sheep’s clothing? Cybercriminals employ similar tactics to these metaphors, known as phishing. GetApp discovers how phishing attacks may affect organisations and what senior managers do to combat these cyberthreats. Continue Reading
Enterprise resource planning (ERP) systems can help construction companies navigate the housing crisis in Australia by offering solutions to keep up with property demand and the difficulties of the real estate industry. Professionals in the real estate industry can use ERP to execute projects more efficiently and... Continue Reading
In part one of this two-part series, we learned that nearly 8 out of 10 respondents like working remotely and a significant proportion perceive themselves as more productive. In this article, we evaluate the security measures taken by these employees and what steps small to midsize enterprises (SMEs) can take to set... Continue Reading
Many small to midsize enterprises (SMEs) in Australia have adopted remote and hybrid working models, initially spurred on by the pandemic. However, what have we learnt since then and what lies ahead for the future of work? In this article, we learn about remote and hybrid employees' location-specific difficulties and... Continue Reading
The generative AI tool ChatGPT creates novel content by responding to user prompts and may become increasingly powerful and accessible. However, ChatGPT use has some challenges and ethical issues attached. To help small businesses become better equipped at using such tech, we surveyed 463 generative AI users to learn... Continue Reading
Keeping track of all your business expenses can be easier with the right software. We explore the functionality and features of expense management tools so you can choose the best one for your startup. Continue Reading
Some SMEs in Australia are ditching their traditional desk phone system for a software-based one, but what is a softphone? Here’s why you might want to switch to softphones. Continue Reading
Generative AI tools have rapidly advanced in their ability to create new and original content, but have companies been as quick to ensure safe and proper use of them in the workplace? We look at the use and challenges of generative AI and find out if employees receive guidance on how to take advantage of this emerging... Continue Reading
As technology advances, so do the skills of hackers seeking to exploit system vulnerabilities. Therefore, in a fast-evolving digital ecosystem, businesses must anticipate cybersecurity challenges to give consumers confidence in data security. What do consumers expect from companies to secure their data? Continue Reading
Every business wants its customers to keep coming back —but how? We take a look at customer retention strategies SMEs can put in place to build brand loyalty. Continue Reading
Digital trust enables organisations and individuals to participate confidently in the connected world, knowing their information is secure. However, organisations may need to go beyond the implementation of security measures to gain digital trust. We find out how privacy concerns affect digital trust and how effective... Continue Reading
We evaluated consumer search preferences and habits in part one of this two-part series. Here, we find out how privacy concerns and trust in information affect consumer search behaviour on online search platforms. Which search platforms do Australians find more trustworthy and why? Continue Reading
Search engines provide users with a wealth of information at their fingertips and have typically been the go-to search platforms for many years. However, the widespread uptake of social media is influencing new search habits and preferences. As such, what impacts is social media having on the use of search engines... Continue Reading
Social media can help tell your story and connect your brand with an audience. However, generating traffic to your brand requires goal-setting and a strategy. Software can help analyse and implement SME social media marketing strategies, but how many organisations use social media tools and what benefits do they get... Continue Reading
Social media has proven to be a successful channel for many marketing professionals in terms of both organic content and paid advertising. However, small businesses with limited resources may struggle to keep up with trends in social media. How do organisations manage their social media presence in this evolving space? Continue Reading
The phrase ‘every little helps’ could not be more pertinent amid the rising cost of living. How can loyalty programs give consumers that little extra help, and are customers satisfied with the rewards offered in exchange for their loyalty? Continue Reading
Although loyalty is intangible, it can be measured by evaluating how likely a customer is to recommend, engage with, and make repeat purchases from a brand. GetApp investigates what loyalty means for consumers and how small to midsize enterprises (SMEs) can leverage their brand reputation to promote customer loyalty. Continue Reading
This article was originally published on 23/09/2020 Augmented reality (AR) in the Australian market unveils opportunities for potential success in the retail sector. Innovators are leading the uptake of AR in retail, here is what you need to know to adopt AR to engage consumers. Continue Reading
In part one of this two-part series on the circular economy, we investigated consumer perspectives of sustainable business practices. In this second part, we find out if consumer habits and preferences in the resale market translate into sustainable efforts. Is buying second-hand still synonymous with the environmental... Continue Reading
Should the responsibility of waste control fall on those who manufacture products? We find out if consumers think companies are doing enough to implement anti-waste measures and promote sustainability in Australia. Continue Reading
The use of tokens and rewards as an effective marketing method isn’t a new strategy to encourage customer loyalty. However, modern loyalty programs are innovating new ways for small to midsize enterprises (SMEs) to inspire customer loyalty. In this article, we evaluate five loyalty programs for your business needs. Continue Reading
Enterprise resource planning (ERP) software can help small to midsize enterprises (SMEs) streamline workflows and improve decision-making via automated integrations. We have narrowed down a list of Australian ERP tools that offer industry-specific construction solutions. Continue Reading
Are you working within a team on an important project? Complex projects have a better chance of success if everyone has a clear overview of the different participants and their individual responsibilities throughout the process. A RACI matrix template or linear responsibility chart can be used for just this purpose. Continue Reading
Building information modelling (BIM) is helping transform construction practices in Australia and facilitating digitisation in an industry that has been using outdated methods. How can a switch to BIM in construction management help industry professionals? Continue Reading