Marketo Engage

Marketing automation for digital marketers

4.2 /5 (587 reviews) Write a Review!

Marketo Engage Overview

What is Marketo Engage?

Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.

Marketo Engage Overview

Cost

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.

Contact Adobe for for more pricing information.

A discount is available for non-profit organizations.


Marketo Engage Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English, French, German, Japanese

Media

Email marketing
Lead nurturing
Lead scoring
Landing page creation
Sales insight
Marketo Moments app - email tracking
Marketo Moments app - scheduled emails
Marketo Moments app - lead reporting
Marketo Engage video Marketo Engage screenshot: Email marketing Marketo Engage screenshot: Lead nurturing Marketo Engage screenshot: Lead scoring Marketo Engage screenshot: Landing page creation Marketo Engage screenshot: Sales insight Marketo Engage screenshot: Marketo Moments app - email tracking Marketo Engage screenshot: Marketo Moments app - scheduled emails Marketo Engage screenshot: Marketo Moments app - lead reporting

Marketo Engage Reviews

Marketo Engage Reviews

Overall rating
4.2
/
5
Excellent
252

Very good
255

Average
68

Poor
7

Terrible
5

Value for Money
3.8
Features
4.2
Ease of Use
3.8
Customer Support
3.9
86% recommended this app
Md masoom R.

Indeed a Best-in-Class Marketing Automation Software

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.


Cameron E.

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.


Sowmya U.

Great Tool for Lead Nurturing

One of the best marketing automation tool available today in the market and, they offer some of the best pieces of training.


Edward U.

Pros and Cons


Imad F.

Great for all businesses

Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.


Md masoom R.
Industry: Information Technology & Services
Company size: 501-1,000 Employees

Indeed a Best-in-Class Marketing Automation Software

Used Daily for 2+ years
Reviewed on 03/07/2019
Review Source: Capterra

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Cameron E.
Industry: Internet
Company size: 51-200 Employees

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

Used Daily for 2+ years
Reviewed on 28/07/2020
Review Source: Capterra

I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Pros

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Cons

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Sowmya U.
Industry: Electrical/Electronic Manufacturing
Company size: 1,001-5,000 Employees

Great Tool for Lead Nurturing

Used Daily for 1+ year
Reviewed on 19/11/2020
Review Source: Capterra

One of the best marketing automation tool available today in the market and, they offer some of the best pieces of training.

Pros

Marketo automation tool is a touchpoint for advertising platforms and sales. It is also a most useful tool for lead nurturing and has all the features required for email marketing. My favorite feature is that you can easily create dynamic campaigns and pre-schedule the run.

Cons

Creating smart programs can be a pain point at times, as it requires a lot of steps. If you skip a step, you might not be able to track the data you want.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Edward U.
Industry: Computer Software

Pros and Cons

Reviewed on 12/11/2015
Review Source: SoftwareAdvice

Pros

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Cons

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Rating breakdown

Ease of Use

Likelihood to recommend: 9.0/10

Imad F.
Industry: Construction
Company size: 10,000+ Employees

Great for all businesses

Used Daily for 2+ years
Reviewed on 27/09/2020
Review Source: Capterra

Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

Pros

Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Cons

You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

User recommendation
8/10
Based on 587 user ratings
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Marketo Engage Pricing

Marketo Engage Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.

Contact Adobe for for more pricing information.

A discount is available for non-profit organizations.

Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.

Contact Adobe for for more pricing information.

A discount is available for non-profit organizations.

Value for Money
3.8/5
Based on 587 user ratings
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Marketo Engage Features

Marketo Engage Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.2/5
Based on 587 user ratings
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Categories

Additional information for Marketo Engage

Additional information for Marketo Engage

Key features of Marketo Engage

  • A/B testing
  • Activity dashboard
  • Advertising management
  • Anonymous retargeting
  • Behavior tracking
  • Business analysis
  • Campaign dashboards & reports
  • Campaign management
  • Campaign performance reports
  • Campaign planning
  • Campaign scheduling
  • Campaign segmentation
  • Click-through tracking
  • Collaboration tools
  • Conversion rate optimization
  • Conversion tracking
  • Custom forms
  • Custom landing pages
  • Customer engagement engine
  • Customer experience management
  • Customer segmentation
  • Customizable email & landing page templates
  • Customizable reporting
  • Data import
  • Data import/export
  • Data mapping
  • Data visualization
  • Demographic data
  • Drag & drop
  • Drip email marketing
  • Email delivery tracking
  • Email marketing
  • Email nurturing
  • Email preview functionality
  • Email templates
  • Email tracking
  • Event marketing
  • Event triggered actions
  • Event triggered email
  • Inbound marketing
  • Landing page templates
  • Lead management
  • Lead nurturing
  • Lead segmentation
  • Location tracking
  • Marketing automation
  • Marketing budgeting
  • Marketing calendar
  • Mobile integration
  • Multi-campaign
  • Multi-channel management
  • Multi-channel marketing
  • Opportunity influence modeler
  • Pipeline management
  • Predictive content
  • Prioritizing
  • Program & campaign analysis
  • Progressive profiling
  • Push notifications
  • ROI analytics
  • Real time data
  • Real time notifications
  • Reporting & analytics
  • Retargeting
  • Revenue modeler
  • SEO management
  • SMS marketing
  • Sales insights
  • Sales intelligence
  • Scheduled emails
  • Social advertising
  • Social marketing
  • Social media integration
  • Social network marketing
  • Success path analyzer
  • Third party integration
  • Visitor targeting
  • Visitor tracking
  • Visual analytics
  • Web forms
  • Website integration
  • Workflow engine

Benefits

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.

  • Marketo Engage FAQs

    Marketo Engage FAQs

    Below are some frequently asked questions for Marketo Engage.

    Q. What type of pricing plans does Marketo Engage offer?

    Marketo Engage offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Pricing depends on tools and features needed and Marketo Engage offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing. Contact Adobe for for more pricing information. A discount is available for non-profit organizations.

    Q. What are the main features of Marketo Engage?

    Marketo Engage offers the following features:

    • A/B testing
    • Activity dashboard
    • Advertising management
    • Anonymous retargeting
    • Behavior tracking
    • Business analysis
    • Campaign dashboards & reports
    • Campaign management
    • Campaign performance reports
    • Campaign planning
    • Campaign scheduling
    • Campaign segmentation
    • Click-through tracking
    • Collaboration tools
    • Conversion rate optimization
    • Conversion tracking
    • Custom forms
    • Custom landing pages
    • Customer engagement engine
    • Customer experience management
    • Customer segmentation
    • Customizable email & landing page templates
    • Customizable reporting
    • Data import
    • Data import/export
    • Data mapping
    • Data visualization
    • Demographic data
    • Drag & drop
    • Drip email marketing
    • Email delivery tracking
    • Email marketing
    • Email nurturing
    • Email preview functionality
    • Email templates
    • Email tracking
    • Event marketing
    • Event triggered actions
    • Event triggered email
    • Inbound marketing
    • Landing page templates
    • Lead management
    • Lead nurturing
    • Lead segmentation
    • Location tracking
    • Marketing automation
    • Marketing budgeting
    • Marketing calendar
    • Mobile integration
    • Multi-campaign
    • Multi-channel management
    • Multi-channel marketing
    • Opportunity influence modeler
    • Pipeline management
    • Predictive content
    • Prioritizing
    • Program & campaign analysis
    • Progressive profiling
    • Push notifications
    • ROI analytics
    • Real time data
    • Real time notifications
    • Reporting & analytics
    • Retargeting
    • Revenue modeler
    • SEO management
    • SMS marketing
    • Sales insights
    • Sales intelligence
    • Scheduled emails
    • Social advertising
    • Social marketing
    • Social media integration
    • Social network marketing
    • Success path analyzer
    • Third party integration
    • Visitor targeting
    • Visitor tracking
    • Visual analytics
    • Web forms
    • Website integration
    • Workflow engine

    Q. Who are the typical users of Marketo Engage?

    Marketo Engage has the following typical customers:

    Small Business, Large Enterprises, Non Profit, Mid Size Business

    Q. What languages does Marketo Engage support?

    Marketo Engage supports the following languages:

    English, French, German, Japanese

    Q. What type of pricing plans does Marketo Engage offer?

    Marketo Engage has the following pricing plans:

    Subscription

    Q. Does Marketo Engage support mobile devices?

    Marketo Engage supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Marketo Engage integrate with?

    Marketo Engage integrates with the following applications:

    Bitium, Bizible, Influitive, LeadExec, Oktopost, Scoop.it, Smartsheet, Velocify, Vidyard, ion interactive

    Q. What level of support does Marketo Engage offer?

    Marketo Engage offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials