Marketo

Marketo

Marketing automation for digital marketers

4.2/5 (576 reviews)

Marketo Overview

What is Marketo?

Marketo® provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo® provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketing automation tools within Marketo facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

The Marketo marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.

Marketo Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Pricing depends on tools and features needed and Marketo offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.

Contact Marketo sales for more pricing information.

A discount is available for non-profit organizations.


Marketo Features

Devices
Business size
S M L
Markets
Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America
Supported Languages
English, French, German, Japanese

Screenshots

Marketo screenshot: Sales insight
Marketo screenshot: Sales insight Marketo screenshot: Landing page creation Marketo screenshot: Lead scoring Marketo screenshot: Lead nurturing Marketo screenshot: Email marketing Marketo screenshot: Marketo Moments app - email tracking Marketo screenshot: Marketo Moments app - scheduled emails Marketo screenshot: Marketo Moments app - lead reporting

Marketo Reviews

Marketo Reviews

Overall rating
4.2
/
5
Excellent
248

Very good
247

Average
69

Poor
7

Terrible
5

Value for Money
3.8
Features
4.2
Ease of Use
3.8
Customer Support
3.9
86% recommended this app
Md masoom R.

Indeed a Best-in-Class Marketing Automation Software

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.


Jon R.

Marketo - great software for demand generation

We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.


Shahid S.

Marketo beats every platform in the peer space.

We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.


Edward U.

Pros and Cons


Verified Reviewer

Easy to use marketing automation - not the most powerful

It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.


Md masoom R.
Industry: Information Technology & Services
Company size: 501-1,000 Employees

Indeed a Best-in-Class Marketing Automation Software

Used Daily for 2+ years
Reviewed on 03/07/2019
Review Source: Capterra

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Jon R.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Marketo - great software for demand generation

Used Weekly for 2+ years
Reviewed on 17/12/2019
Review Source: Capterra

We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.

Pros

1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business

Cons

1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Shahid S.
Industry: Information Technology & Services
Company size: 501-1,000 Employees

Marketo beats every platform in the peer space.

Used Daily for 2+ years
Reviewed on 20/08/2019
Review Source: GetApp

We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Pros

Lead Management- Marekto has helped us improve our lead management with better lead scoring parameters and tracking the movement of each lead help us drive sales.
Marketing campaigns- We are able to successfully deliver our email marketing campaigns and achieve high results, With Marketo we justify the ROI on marketing spend.
The email templates, the email scheduler, analytics, different dashboards are great feature and can boost your productivity.

Cons

This is the best platform, having said that it needs training to use more efficiently. So a training is required for new user to make optimal use of it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Edward U.
Industry: Computer Software

Pros and Cons

Reviewed on 12/11/2015
Review Source: SoftwareAdvice

Pros

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Cons

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Rating breakdown

Ease of Use

Likelihood to recommend: 9.0/10

Verified Reviewer
Industry: Internet
Company size: 501-1,000 Employees

Easy to use marketing automation - not the most powerful

Used Daily for 2+ years
Reviewed on 08/12/2019
Review Source: Capterra

It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.

Pros

Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system.

Cons

I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.

Rating breakdown

Ease of Use

Likelihood to recommend: 8.0/10

User recommendation
8/10
Based on 576 user ratings
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Marketo Pricing

Marketo Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Pricing depends on tools and features needed and Marketo offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.

Contact Marketo sales for more pricing information.

A discount is available for non-profit organizations.

Pricing depends on tools and features needed and Marketo offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing.

Contact Marketo sales for more pricing information.

A discount is available for non-profit organizations.

Value for Money
3.8/5
Based on 576 user ratings
Compare value for money rating with alternatives
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Marketo Features

Marketo Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
4.2/5
Based on 576 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for Marketo

Additional information for Marketo

Key features of Marketo

  • A/B testing
  • Activity dashboard
  • Advertising management
  • Anonymous retargeting
  • Behavior tracking
  • Business analysis
  • Campaign dashboards & reports
  • Campaign management
  • Campaign performance reports
  • Campaign planning
  • Campaign scheduling
  • Campaign segmentation
  • Click-through tracking
  • Collaboration tools
  • Conversion rate optimization
  • Conversion tracking
  • Custom forms
  • Custom landing pages
  • Customer engagement engine
  • Customer experience management
  • Customer segmentation
  • Customizable email & landing page templates
  • Customizable reporting
  • Data import
  • Data import/export
  • Data mapping
  • Data visualization
  • Demographic data
  • Drag & drop
  • Drip email marketing
  • Email delivery tracking
  • Email marketing
  • Email nurturing
  • Email preview functionality
  • Email templates
  • Email tracking
  • Event marketing
  • Event triggered actions
  • Event triggered email
  • Inbound marketing
  • Landing page templates
  • Lead management
  • Lead nurturing
  • Lead segmentation
  • Location tracking
  • Marketing automation
  • Marketing budgeting
  • Marketing calendar
  • Mobile integration
  • Multi-campaign
  • Multi-channel management
  • Multi-channel marketing
  • Opportunity influence modeler
  • Pipeline management
  • Predictive content
  • Prioritizing
  • Program & campaign analysis
  • Progressive profiling
  • Push notifications
  • ROI analytics
  • Real time data
  • Real time notifications
  • Reporting & analytics
  • Retargeting
  • Revenue modeler
  • SEO management
  • SMS marketing
  • Sales insights
  • Sales intelligence
  • Scheduled emails
  • Social advertising
  • Social marketing
  • Social media integration
  • Social network marketing
  • Success path analyzer
  • Third party integration
  • Visitor targeting
  • Visitor tracking
  • Visual analytics
  • Web forms
  • Website integration
  • Workflow engine

Benefits

  • Marketing automation: create, automate, and measure campaign effectiveness across channels.

  • Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.

  • Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.

  • Social: integrate social media platforms to find new leads and turn them into loyal customers.

  • Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.

  • Marketo FAQs

    Marketo FAQs

    Below are some frequently asked questions for Marketo.

    Q. What type of pricing plans does Marketo offer?

    Marketo offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Pricing depends on tools and features needed and Marketo offers bundles for; Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, and Mobile Marketing. Contact Marketo sales for more pricing information. A discount is available for non-profit organizations.

    Q. What are the main features of Marketo?

    Marketo offers the following features:

    • A/B testing
    • Activity dashboard
    • Advertising management
    • Anonymous retargeting
    • Behavior tracking
    • Business analysis
    • Campaign dashboards & reports
    • Campaign management
    • Campaign performance reports
    • Campaign planning
    • Campaign scheduling
    • Campaign segmentation
    • Click-through tracking
    • Collaboration tools
    • Conversion rate optimization
    • Conversion tracking
    • Custom forms
    • Custom landing pages
    • Customer engagement engine
    • Customer experience management
    • Customer segmentation
    • Customizable email & landing page templates
    • Customizable reporting
    • Data import
    • Data import/export
    • Data mapping
    • Data visualization
    • Demographic data
    • Drag & drop
    • Drip email marketing
    • Email delivery tracking
    • Email marketing
    • Email nurturing
    • Email preview functionality
    • Email templates
    • Email tracking
    • Event marketing
    • Event triggered actions
    • Event triggered email
    • Inbound marketing
    • Landing page templates
    • Lead management
    • Lead nurturing
    • Lead segmentation
    • Location tracking
    • Marketing automation
    • Marketing budgeting
    • Marketing calendar
    • Mobile integration
    • Multi-campaign
    • Multi-channel management
    • Multi-channel marketing
    • Opportunity influence modeler
    • Pipeline management
    • Predictive content
    • Prioritizing
    • Program & campaign analysis
    • Progressive profiling
    • Push notifications
    • ROI analytics
    • Real time data
    • Real time notifications
    • Reporting & analytics
    • Retargeting
    • Revenue modeler
    • SEO management
    • SMS marketing
    • Sales insights
    • Sales intelligence
    • Scheduled emails
    • Social advertising
    • Social marketing
    • Social media integration
    • Social network marketing
    • Success path analyzer
    • Third party integration
    • Visitor targeting
    • Visitor tracking
    • Visual analytics
    • Web forms
    • Website integration
    • Workflow engine

    Q. Who are the typical users of Marketo?

    Marketo has the following typical customers:

    Large Enterprises, Mid Size Business, Non Profit, Small Business

    Q. What languages does Marketo support?

    Marketo supports the following languages:

    English, French, German, Japanese

    Q. What type of pricing plans does Marketo offer?

    Marketo has the following pricing plans:

    Subscription

    Q. Does Marketo support mobile devices?

    Marketo supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Marketo integrate with?

    Marketo integrates with the following applications:

    Bitium, Bizible, Influitive, LeadExec, Oktopost, Scoop.it, Smartsheet, Velocify, Vidyard, ion interactive

    Q. What level of support does Marketo offer?

    Marketo offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials