--- description: Learn more about Semrush. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Semrush Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [All-in-One Marketing Tools](/directory/310/online-marketing/software) > [Semrush](/software/91634/semrush) # Semrush Canonical: https://www.getapp.com.au/software/91634/semrush Page: 1 / 94\ Next: [Next page](https://www.getapp.com.au/software/91634/semrush?page=2) > Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. > > Verdict: Rated **4.6/5** by 2317 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Semrush 1\. Identify who your competitors are: Perform competitive research with the following reports -Domain Overview -Organic Research -Keyword Gap -Backlink Gap 2. Conduct Keyword Research: Looking for the most effective search terms to target with a campaign using the following reports for both core keywords and long-tail keywords -Keyword Overview -Keyword Magic Tool -Keyword Strategy Builder -Position Tracking -Organic Traffic Insights 3. Link Building: In addition to building new links, you can analyze and audit your existing backlinks for the best quality links. You can use the following reports and tools: -Backlink Analytics -Backlink Audit -Link Building Tool -Bulk Analysis 4. Boost Your Websites Visibility: Use On-Page and Technical SEO by following best practices to line your site up with how Google reads information, you will help your SEO and boost websites visibility. Tools in this workflow include: -Site Audit -On Page SEO Checker -Log File Analyzer 5. Create Content that Ranks Our content-focused tools help you discover topics your audience is searching for and optimize your content for both users and search engines. -SEO Writing Assistant -Topic Research -SEO Content Template ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2317 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Semrush - **Location**: Trevose, US - **Founded**: 2008 ## Commercial Context - **Starting Price**: USD 139.95 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Pro: $139.95/month Guru: $249.95/month Business: $499.95/month Semrush One Starter: $199/mo Semrush One Pro+: $299/mo Semrush One Advanced: $549/mo - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Singapore, Spain, United Kingdom, United States ## Features - @mentions - AI Accessibility Audit - AI Mention Tracking - AI Traffic Attribution - AI Visibility Score - AI/Machine Learning - API - Activity Dashboard - Activity Tracking - Ad hoc Reporting - Advertising Management - Alerts/Notifications - Application Management - Audit Management - Automated Publishing - Automated Scheduling - BI Integration - Backlink Management - Backlink Monitoring - Benchmarking ## Integrations (11 total) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [All-in-One Marketing Tools](https://www.getapp.com.au/directory/310/online-marketing/software) ## Related Categories - [Web Analytics Tools](https://www.getapp.com.au/directory/109/web-analytics/software) - [Advertising Agency Software](https://www.getapp.com.au/directory/299/advertising/software) - [Campaign Management Software](https://www.getapp.com.au/directory/304/campaign-management/software) - [Competitive Intelligence Software](https://www.getapp.com.au/directory/305/competitive-intelligence/software) - [SEO/SEM Tools](https://www.getapp.com.au/directory/313/seo-sem/software) ## Alternatives 1. [SEO PowerSuite](https://www.getapp.com.au/software/926/seo-powersuite) — 4.5/5 (382 reviews) 2. [Wix](https://www.getapp.com.au/software/90955/wix) — 4.4/5 (10660 reviews) 3. [Ahrefs](https://www.getapp.com.au/software/102405/ahrefs) — 4.7/5 (583 reviews) 4. [AccuRanker](https://www.getapp.com.au/software/2061445/accuranker) — 4.9/5 (330 reviews) 5. [Screpy](https://www.getapp.com.au/software/2072498/screpy) — 4.8/5 (236 reviews) ## Reviews ### "Excellent SEO analysis and Management tool" — 5.0/5 > **Krishna** | *31 August 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Provide detailed analysis of keywords Provide depth analysis of backlinks Very handy to manage local listing Content analysis and find keywords gap > > **Cons**: Very costly Need to provide more real time updated data Pricing and Packages are little unclear, it should be more clear ----- ### "Maximizing the presence of our retail store." — 5.0/5 > **Amir** | *26 February 2026* | Retail | Recommendation rating: 9.0/10 > > **Pros**: The quality of data in terms of search volume is outstanding, as it enables us to find high-converting retail keywords, as well as new ideas of small businesses online. > > **Cons**: The website construction and administration attributes seem to be as an after-thought and the customer care is usually sluggish whenever we have pressing issues concerning the security of our accounts. > > Organic traffic is our sales generator as an E-Commerce Manager. I rely on this in order to maximize the visibility of our store. It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features. ----- ### "A lot of service, too much for a beginner and horrible cancelation processing" — 2.0/5 > **Bryce** | *3 June 2025* | Computer Software | Recommendation rating: 1.0/10 > > **Pros**: It was a decent tool to SEO optimize blog articles. There are a ton of things to do in the platform, but I feel it's so much built it can be difficult to navigate. You have to have a "degree in semrush" in order to actually fully utilize it. This is problematic when there are other tools like the ones by \[sensitive content hidden\] which are simpler. I feel there really needs to be a beginner UI and the various UI elements should be unlockable or in some way there should be a beginner version. > > **Cons**: There's quite a few things. Their SEO optimization for articles is okay, but I find just prompting a free GPT instance to be about the same. Using paid GPT is considerably better. The article builder has an image suggestion tool that's absolutely bogus. It's generative AI image prompting bordering on 2019 quality and looks like it hasn't been iterated on since launch. Just unusable and even when you can create a halfway decent image it still looks like AI gen slop. Their cancelation policy is incredibly out-dated and violates FTC guidelines on a one-click cancellation. I've spoken to support about this and I get back a robotic response of "That's just what our policy is." They don't seem to get it's factually against the law. Here's the entire process: 1. You can't just go to your subscription and click cancel 2. You have submit a chat request 3. The chat then takes you to a form you have to fill out with your reason for canceling and VERIFY you want to cancel. 4. Then you are sent an eMail CONFIRMING your cancelation that you need to click on. 5. Further still I was told despite going through all these steps, "You didn't give clear intent of your desire to cancel." so I was billed for another month. I tried to clarify for the 4th time that it's not supposed to be this way and is in fact an FTC violation. No acknowledgement of that. Just robotic replies ignoring it. > > Overall, like I said they would benefit greatly from at least having a BEGINNER view or some kind of onboarding survey that directly puts you into a beginner view with just the tools available to handle whatever the new subscriber came to handle. Then it can expand out from there. The peopel I dealt with in person were fine but the cancelation experience is against the law and a nightmare, honestly. ----- ### "Boosting traffic to our transport company." — 5.0/5 > **John** | *30 January 2026* | Transportation/Trucking/Railroad | Recommendation rating: 10.0/10 > > **Pros**: The information quality in terms of the number of keywords is outstanding, and it assists us to focus on particular shipping routes that are not being considered by rivals at the moment. > > **Cons**: It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional. > > Visibility drives are used in transport. I rely on this tool to optimize our site on terms of car shipping. It opens small business opportunities in an effective manner. ----- ### "Must Have For Scaling Paid Search" — 5.0/5 > **ANDREY** | *21 October 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: SEMRush is a must have for anyone running paid search and working with multiple clients. The visual reporting is second to none and help produce easy to understand reports that I can pass on to clients, worth every dollar. The data is invaluable for building and scaling campaigns. Every interaction with support has been helpful and timely. > > **Cons**: There is a little bit of a learning curve if you have not used similar tools previously, but once you learn how to use it, it is very powerful. ----- Page: 1 / 94\ Next: [Next page](https://www.getapp.com.au/software/91634/semrush?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/91634/semrush) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data