About Looker

Looker’s intuitive approach to data exploration makes the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities.

At the heart of Looker data discovery is a new way to create these web-based experiences. Using a flexible easy-to-learn language called LookML, your data analysts can create mini-applications that add power and efficiencies to data exploration. The LookML syntax simplifies the development of robust models for any organization, while enhancing the capabilities of SQL. There’s no need to expend time and resources coding queries on an ad hoc basis or setting up complex business intelligence (BI) software platforms. This language-based approach results in faster query execution, optimizing performance along the way.

Key benefits of Looker

With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.


Business size



Australia, Canada, United Kingdom, United States

Supported Languages



Looker Dashboard 1
Looker Dashboard 2
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Looker video
Looker video Looker screenshot: Looker Dashboard 1 Looker screenshot: Looker Dashboard 2 Looker screenshot: LookML


Total features of Looker: 113

  • 360 Degree Feedback
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Annotations
  • Application Development
  • Applications Management
  • Attribution Modeling
  • Audience Targeting
  • Automated Scheduling
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Management
  • Channel Attribution
  • Charting
  • Collaboration Tools
  • Content Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customisable Dashboard
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Embeddable Maps
  • Financial Reporting
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Functions/Calculations
  • Goal Setting / Tracking
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Match & Merge
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile Alerts
  • Mobile Reporting
  • Multi-Location
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multivariate Analysis
  • No-Code
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Quantitative Analysis
  • Radial Mapping
  • Real Time Analytics
  • Real Time Data
  • Real-time Updates
  • Referral Tracking
  • Regression Analysis
  • Reminders
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sensitive Data Identification
  • Single Sign On
  • Site Search Tracking
  • Social Media Monitoring
  • Statistical Analysis
  • Strategic Planning
  • Streaming Analytics
  • Templates
  • Territorial Mapping
  • Time Series
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • User Interaction Tracking
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Website Analytics
  • Widgets



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Overall rating

4.6 /5
Value for Money
Ease of Use
Customer Support

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Showing 5 reviews of 135
Nicholas P.
Overall rating
  • Industry: Internet
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The perfect solution for our stage business

Reviewed on 06/02/2020

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed...

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.


Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.


Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Tara A.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Looker Review

Reviewed on 13/06/2019


Easy to create dashboards without engineers needing to write code.


Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 10,000+ Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Excellent BI tool

Reviewed on 11/04/2021

In general it's really helpful and intuitive, after switching from other product it took very short...

In general it's really helpful and intuitive, after switching from other product it took very short time to get used to looker


It's really user friendly and easy to present or store data from other sources.
It has a lot of chart types and ways for presenting data.


Sometimes it lags when using big data sets, so it takes some time to render the complete report.
When building a report dimensions search also get some lag.

Vincent W.
Overall rating
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Controlled Analytics Exploration

Reviewed on 17/05/2018

Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just...

Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just aren't used to working with a lot of data. To get the full value out of this software, you'll need a core group of experienced Data Analysts that can learn fast (to learn Lookers Table Calculation code which is similar to SQL) who can build a bunch of dashboards and views. You really don't want people who aren't savvy with data doing a lot of the creating because measures are always aggregated based on the dimensions you pull into each table...if a user forgets to add a specific dimension then measures could show the wrong value. This could be offset by having really good developers who architect the data in a way that doesn't allow this to happen.


It's a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel. It's generally simple to use and there can be unlimited Viewers (users at the lowest permissions level) through the enterprise product. Data Visualization is essentially done for you and Exploers (users at the second level of permissions) can build new visualizations & turn them into interactive dashboards.

On the Looker platform, Explorers can locate a view (called an Explore) and then are given a list of dimensions and measures they can pull into a table. Users can create new dimensions using calculated fields and then save their views so any users with Viewer permissions (and up) can see what was put together.


With simplicity comes lack of flexibility. More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers (high level of permissions) to set up the data so that less skilled analysts (the users who benefit from Looker most) who are Explorers don't build views that grossly misrepresent the data.

My biggest pet peeve with this software as an Explorer is that you cannot make calculations on the base data...only the data that you pull into your table (called table calculations). That is a major feature that Tableau has that Looker does not have at the Explorer permission level. Of course developers can use LookML (Lookers data language) to create a new column...but a Developer license is more expensive and creating the fields take time and it's something you constantly will need.

Gal D.
Overall rating
  • Industry: Program Development
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great BI Tool, easy to use, deploy and manage, both by developers and business users

Reviewed on 11/02/2021

It helping us give the business users access to our data models and get business insights.
Our R&D...

It helping us give the business users access to our data models and get business insights.
Our R&D team is monitoring deployment of product using this data.
We are also give customer access to their data (with row level security)


very quick deployment, self serve abilities for the business users are very high.
Mediation layer management is very good, it is "Code" based and not setup based so it is very easy to replicate/versioning and find "Hacks" to many needs, and versioning is managed by GIT.
Support is amazing, always available.


Still lacking a little bit on the graphic side, Would really love to have some more buildin dynamic graphs.

Showing 5 reviews of 135 Read all reviews

Looker FAQs

Below are some frequently asked questions for Looker.

Looker offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Available

We do not have any information about Looker features

Looker has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Looker supports the following languages:


Looker supports the following devices:

Looker integrates with the following applications:

Facebook, Google Ads, Google Analytics, Google Workspace, HubSpot CRM, HubSpot Marketing Hub, LinkedIn for Business, Mailchimp, Marketo Engage, Microsoft Excel, Optimizely, QuickBooks Online Advanced, Quickbooks Online, Salesforce Sales Cloud, Slack, Stripe, Twitter, Xero, Xplenty Data Integration Service, Zendesk

Looker offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

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