--- description: Learn more about Looker. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Looker Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Business Intelligence (BI) Tools](/directory/318/business-intelligence/software) > [Looker](/software/91545/looker) # Looker Canonical: https://www.getapp.com.au/software/91545/looker Page: 1 / 13\ Next: [Next page](https://www.getapp.com.au/software/91545/looker?page=2) > Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences. > > Verdict: Rated **4.5/5** by 282 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Looker Unifies data from multiple sources with a trusted semantic modeling layer, ensuring consistent and governed metrics across the organization Enables real-time, self-service analytics and interactive dashboards for deeper data exploration and understanding Integrates conversational analytics powered by generative AI, allowing users to interact with data using natural language Supports the creation of custom data and AI applications through an API-first platform and extensive embedded analytics capabilities Enhances collaboration and productivity by connecting with tools like Google Workspace and BigQuery, while maintaining enterprise-grade security and scalability ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 282 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Starting Price**: USD 2,000.00 - **Pricing model**: (Free Trial) - **Pricing Details**: Contact Google directly for pricing information. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: Brazilian Portuguese, English - **Available Countries**: Australia, Brazil, Canada, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - Alerts/Escalation - Alerts/Notifications - Annotations - Application Development - Attribution Modeling - Audience Targeting - Behavioral Analytics - Benchmarking - Budgeting/Forecasting - Campaign Management - Campaign Tracking ## Integrations (19 total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Business Intelligence (BI) Tools](https://www.getapp.com.au/directory/318/business-intelligence/software) ## Related Categories - [Business Intelligence (BI) Tools](https://www.getapp.com.au/directory/318/business-intelligence/software) - [Statistical Analysis Software](https://www.getapp.com.au/directory/361/data-analytics/software) - [Dashboard Software](https://www.getapp.com.au/directory/586/reporting-dashboard/software) - [Big Data Software](https://www.getapp.com.au/directory/603/big-data/software) - [Web Analytics Tools](https://www.getapp.com.au/directory/109/web-analytics/software) ## Alternatives 1. [Microsoft Power BI](https://www.getapp.com.au/software/102847/power-bi) — 4.6/5 (1885 reviews) 2. [Tableau](https://www.getapp.com.au/software/90797/tableau-software) — 4.6/5 (2353 reviews) 3. [Google Analytics 360](https://www.getapp.com.au/software/90997/google-analytics) — 4.7/5 (8094 reviews) 4. [MATLAB](https://www.getapp.com.au/software/2049791/matlab) — 4.6/5 (2094 reviews) 5. [Domo](https://www.getapp.com.au/software/91408/domo) — 4.3/5 (330 reviews) ## Reviews ### "The perfect solution for our stage business" — 5.0/5 > **Nicholas** | *6 February 2020* | Internet | Recommendation rating: 9.0/10 > > **Pros**: Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it. > > **Cons**: Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists. > > I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver. ----- ### "Looker - next gen reporting" — 5.0/5 > **Robert** | *29 September 2024* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: The most important feature for me is that I can have always up to date reports, connecting different data sources like different apps and sheets and updating the reports in real time saves me a lot of time and hard work. Creating a dashboard with different data is easy and straightforward and worth every second spend to learn how to create your it. > > **Cons**: For a fist timer it was a little hard to get all data connected and create the charts and graphs as I imagined. > > Looker is the perfect app for creating reports and a business dashboard. It is shareable and collaborating with different departments via sheets allows me to gather all the data I need fast and on time. It gives a good and complex overview over different parts of the business and department I work. The reports are easy to share or export to other as PDF or online report. ----- ### "Looker review" — 3.0/5 > **Ryan** | *2 August 2024* | Financial Services | Recommendation rating: 6.0/10 > > **Pros**: There is a lot of visualisation options and data blending can be done which is helpful too > > **Cons**: It is not self intuitive and can be quite frustrating to use until you get familiar with the tool > > I kept it simple with this tool to start with, there's lots of helpful guides online to use until you get more confident setting up reports ----- ### "Looker Studio for Basic Reporting" — 4.0/5 > **Harlan** | *24 October 2024* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Integrates with the full google suite Very easy to understand Good UI and formatting options Fantastic for communicating data to clients as it can be shared via url > > **Cons**: Insufficient data transformation in platform Limited formula customization no data type format autodetection (eg currency) > > Use it for most client reports and is great for simple dashboards. but when ti comes to complicated dashboards and data its best to use different platforms ----- ### "All metrics in one place" — 5.0/5 > **Haba** | *20 March 2024* | Newspapers | Recommendation rating: 10.0/10 > > **Pros**: After creating a dashboard with all important data for my website it was very easy to keep track and visualize my websites metrics. I have integrated Analytics, Search Console and Semrush in my main dashboard get a better view over my Business's website, making it very easy to see where I can grow. Sharing the dashboard with my colleagues it was very easy and everybody can keep an eye. > > **Cons**: Dashboard setup was a little tricky until I found the exact data I wanted to display. > > It is a great tool for reporting and monitor metrics. I shared my dashboard with colleagues so we can keep our website's data under supervision. ----- Page: 1 / 13\ Next: [Next page](https://www.getapp.com.au/software/91545/looker?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/91545/looker) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data