Google Analytics 360
About Google Analytics 360
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.
Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.
Key benefits of Google Analytics 360
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Google Analytics for Rich Web Insights
Reviewed on 20/07/2020
Our advertising agency does custom website builds for our clients so it's imperative that we...
Our advertising agency does custom website builds for our clients so it's imperative that we accurately track acquisitions, referrals and user interactions on a daily basis to improve our advertising campaigns. We analyze time on site, page views, sessions, and bounce rate and the analytics help us improve our overall website UX and UI. The rich analytics provided from Google (especially integrations with Google Tag Manager) enable us to make intelligent improvements to the website to increase conversions.
Pros
Google Analytics is one of the most powerful tools available and it's free. It's very simple to deploy as long as you have backend access to a website. I use Google Analytics on a daily basis to track website analytics, behavior flow, conversion, and goal tracking, and build custom marketing funnels. Google Data Studio is an excellent way to directly pull data from the tool and make a completely customized dashboard with the top metrics that you analyze on a consistent daily basis. The user management and ability to set permissions adds an extra layer of security and the integration with Google Ads and YouTube properties is seamless and makes real-time reporting very dynamic. What we can measure, we can ultimately improve.
Cons
Google Analytics sometimes reports Facebook analytics differently from the backend of Facebook Ads Manager. However, Google is getting a lot better with tracking user performance, not just cookies (especially for cross-device interactions). The courses for the Google Analytics certification and somewhat bulky - I wish there was a better way to track your coursework and more online video tutorial similar to how Facebook Blueprint has organized their free online courses. Google Analytics can seem very daunting to beginners but there are a lot of great resources available from Google for education and tutorials.
Alternatives Considered
WhatagraphReasons for Switching to Google Analytics 360
Google Analytics is free and the richest insights and metrics of any tool available. We love using the Google Data Studio (for free) to create custom reports that are easily digestible for our clients.- Industry: Information Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Basic web analysis tools you use every day
Reviewed on 14/08/2022
From the site management point of view, when upgrading from the normal version to 360, the upper...
From the site management point of view, when upgrading from the normal version to 360, the upper limit of PV measurement will be extended from 10 million to 1 billion, and the advantage is that unsampled reports can be used that can calculate accurate raw log numbers. For large sites, accurate numbers are needed for site publication figures and ad ops reports, so non-sampling reports are an essential function for the operation.
Pros
As this is a site with a large amount of tracking, the data can be analyzed without the need for sampling. In addition to analyzing the website, we are also considering the measurement of store visits as one of the indicators of user trends, as we manage stores.
Cons
You can check the details of user behavior with the user explorer function, but it is difficult to visually check each one, so I want to visualize the overall behavior (more detailed version of the behavior flow).
Alternatives Considered
Adobe AnalyticsReasons for Choosing Google Analytics 360
As a tool designed to be easily usable by everyone, there are many things that cannot be done depending on the type and combination of elements and indicators, and the chart display format.Switched From
MixpanelReasons for Switching to Google Analytics 360
The tool's interface is easy to understand, and even non-IT departments, such as sales, use it on a daily basis to check numerical values and create reports. In addition, marketers can use customized reports, user segments, etc., to extend the reports and to some extent meet their analysis objectives, so they are used to summarize campaign results.- Industry: Writing & Editing
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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- Value for Money
- Ease of Use
- Likelihood to recommend 5.0 /10
Honestly not sure if this software does what it promises
Reviewed on 09/01/2021
I've used Google Analytics for a couple of businesses over the years, but this review is focused on...
I've used Google Analytics for a couple of businesses over the years, but this review is focused on my current experience using the software. As I mentioned in the "cons" section, I haven't had the most helpful experience with Google Alerts, either with my current business or previous businesses. The notifications tend to be sporadic, and focus solely on articles about people with the same/similar name as me, despite setting up a variety of keywords and being pretty present on the web. I'm sure this software is great if you have a much larger online presence/professional organizations talking about you, but I'm more focused on seeing what individuals (on social media, their own blogs, etc.) have to say about our Society.
Pros
It's incredibly easy to set up your filters, and you can determine how often you receive notifications from them as well - daily, weekly, every single time one of your specified fields is mentioned and Google Analytics picks up on it. I also appreciate that it's completely free, as is most Google software meant for small businesses/individual users.
Cons
I'm honestly not sure how effective this software actually is. I've specified several fields including my name, my co-author's name, the name of our book series, the historical society, etc. and not once have I received an alert from Google that's actually relevant to my business. We're not exactly a household name, but we're prevalent enough on the web that some mention of our business should have appeared by now. The notifications also seem incredibly sporadic as well. I've set it up to be a weekly notification, but I sometimes go a month or more without a notification from Google Alerts, and when I do, it's someone/something completely unrelated.
- Industry: Hospital & Health Care
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Google Analytics 360 is a gem that provides accurate a professional business insights.
Reviewed on 25/07/2024
We have been using Google Analytics 360 to analyze our business data and the experience has been so...
We have been using Google Analytics 360 to analyze our business data and the experience has been so worthy. It has helped us to get our hands into very important insights that assist us in understanding our business performance as well as making informed decisions to ensure quality delivery of our services to our customers.
Pros
Google Analytics 360 has very powerful data analysis tools which provides us with very precise insights about our customers and business perfomance. Customizing Google Analytics 360 was so simple which assisted us to configure it in accordance with our needs. It has a very robust reporting tool which help us document our insights for referencing.
Cons
Google Analytics 360 is efficiently good in all areas and am proud to say no dislikes experienced.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Every Agency & Business NEEDS Google Analytics
Reviewed on 24/10/2022
We have solved the problem of guessing what our true website traffic is. We were able to and...
We have solved the problem of guessing what our true website traffic is. We were able to and continually optimize website pages, pop ups, form content, cta's and more.
Pros
- Easily showcased the relevant data that the client was seeking. This let us gather the stats and place them in a presentable manor for the client meetings. Additionally, the look and feel of Google Analytics 360 functions flawlessly and we show clients the raw data with confidence.- Ability to generate reports, search and filter relevant data points, optimize high traffic pages, geographic and demographic breakdowns, site time usage, page views, user path/journey.- Easy to sync with many popular website builders
Cons
- Sometimes you have to troubleshoot on your own and that takes a while. However, they have a data base that provides you with all the information that you need. Additionally your can use YouTube powered by Google to find a step by step walkthrough for the set up process.
Reasons for Switching to Google Analytics 360
Simplicity to useSyncs with my Google Chrome browserIntegrated with Google DriveAbility to access from any device any whereVirtually unlimited cloud storage capabilitiesGoogle Analytics 360 FAQs
Below are some frequently asked questions for Google Analytics 360.Q. What type of pricing plans does Google Analytics 360 offer?
Google Analytics 360 offers the following pricing plans:
- Pricing model: Free Version
- Free Trial: Not Available
Available from 1.3 million Yen per month.
Q. Who are the typical users of Google Analytics 360?
Google Analytics 360 has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Google Analytics 360 support?
Google Analytics 360 supports the following languages:
Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
Q. Does Google Analytics 360 support mobile devices?
Google Analytics 360 supports the following devices:
Android (Mobile)
Q. What other apps does Google Analytics 360 integrate with?
Google Analytics 360 integrates with the following applications:
Google Ads, Google Search Console, WordPress
Q. What level of support does Google Analytics 360 offer?
Google Analytics 360 offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
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