Google Analytics 360

About Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.


Key benefits of Google Analytics 360

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.

  • Images

    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not
    View 7 more
    Google Analytics 360 video
    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not

    Not sure about Google Analytics 360? Compare with a popular alternative

    Google Analytics 360

    4.7 (7,767)
    VS.

    Starting Price

    No pricing found
    USD 10.00

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    48
    23

    Integrations

    3
    No integrations found

    Ease of Use

    4.2 (7,767)
    3.8 (138)

    Value for Money

    4.7 (7,767)
    3.9 (138)

    Customer Service

    4.1 (7,767)
    3.8 (138)

    Alternatives

    IBM Cognos Analytics

    4.2
    #1 Alternative to Google Analytics 360
    IBM Cognos is a suite of business intelligence and performance management software, that includes dashboards, reports,...

    Dealfront

    4.3
    #2 Alternative to Google Analytics 360
    Dealfront, (formerly Echobot & Leadfeeder), identifies website visitors from Google Analytics data as prospects or...

    Chartbeat

    4.8
    #3 Alternative to Google Analytics 360
    Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your...

    Alexa

    4.4
    #4 Alternative to Google Analytics 360
    Alexa Marketing Stack is a keyword research & site ranking platform which offers various SEO & competitive analysis...

    Reviews

    Overall rating

    4.7 /5
    (7,767)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.2/5
    Customer Support
    4.1/5

    Already have Google Analytics 360?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 7,767
    Garry
    Overall rating
    • Industry: Telecommunications
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Royal history review

    Reviewed on 20/10/2023

    My overall experience was very good. The benefit to my business is that now I can see what is...

    My overall experience was very good. The benefit to my business is that now I can see what is happening on my website in detail. Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time

    Pros

    The features I like the most was the layout - its easy to understand - you don't need to study to understand how to get around. I found setting my a data stream and tracking my website and funnels was easy and quick. There's nothing that can really go wrong.

    Cons

    The only area I found confusing was all the reports and difficult to remember them all. There are so many reports and options to customise menus. Without youtube I wasn't able to use this section.Also the google training videos are out of date and I couldn't follow them so no help there

    Spriha
    Overall rating
    • Industry: Financial Services
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    My Personal Experience with Google Analytics 360

    Reviewed on 03/11/2023

    My overall experience with Google Analytics 360 has been very positive. It always offers an...

    My overall experience with Google Analytics 360 has been very positive. It always offers an in-depth insights into user behavior, campaign performance, website and app interactions. The ability to track and measure various touchpoints across multiple channels has always been an invaluable feature for a small organization like mine for making data-driven decisions. Although there was a learning curve, once me and my team knew what it could do, it was a priceless tool for improving performance and strategy optimization.

    Pros

    What I liked most about Google Analytics 360 was it's capacity to offer in-depth insights into user behavior for our company's website and digital wallet application. It gave us a clear picture of the customer journey and assisted us in improving the user experience by allowing us to monitor and comprehend user interactions. This degree of understanding was crucial for improving the user experience, streamlining the transaction process, and seeing areas where the digital wallet's general efficiency and functionality might be improved.

    Cons

    I found that setting up and maintaining custom reports and configurations was a little difficult using Google Analytics 360. There was occasionally an intimidating learning curve to fully employ the tool's complex functions, even with me and my team who have previously used Google Analytics. But after becoming acquainted with its features, the tool proved to be a priceless resource for in-depth data analysis and insights.

    Chris
    Overall rating
    • Industry: Consumer Goods
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 3.0 /10

    google to the rescue

    Reviewed on 31/10/2023

    Pros

    I love the great insight that i was given through the analytics i recieved from google. I felt enlightened in my endeavors

    Cons

    I didnt like the fact that i was unaware of some of the data prior to using this software. But i am now thankful for the innovation.

    Turan
    Overall rating
    • Industry: Automotive
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Website Traffic Analysis?

    Reviewed on 30/07/2023

    Such a high level of service to users is excellent for a service that scans millions of websites a...

    Such a high level of service to users is excellent for a service that scans millions of websites a day and offers content to us. Fast, easy, understandable, high performance and high quality.The management panel has a structure that offers comfort to people from all groups. You can access and manage from anywhere online.

    Pros

    Google Analytics 360 is one of the services provided by Google free of charge to all individual and professional users. It is one of the best services provided by a powerful company like Google. Thanks to its strong infrastructure, it produces strong results in reporting, analysis and data control.Its design has been modernized with the users in mind, it has all the tools and plugins you may need, and it has a structure that brings fast results. It provides powerful presentations that can analyze the user behaviors you will need especially on your websites, provide traffic control, and analyze data up to demographic structure.

    Cons

    Integration takes a long time at first. However, after making the necessary configuration of the connections, it provides a much easier and simpler management. There is nothing that we can report as a negative or a problem.

    Verified Reviewer
    Overall rating
    • Industry: Insurance
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Data to Decisions

    Reviewed on 11/11/2023

    Pros

    Analytics gives us the ability to understand the customer journey and improve customer experience to drive sales.

    Cons

    It has a lot of set and tweaking to realize all the benefits to the business

    Showing 5 reviews of 7,767 Read all reviews

    Google Analytics 360 FAQs

    Below are some frequently asked questions for Google Analytics 360.

    Google Analytics 360 offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Available from 1.3 million Yen per month.

    Google Analytics 360 has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Google Analytics 360 supports the following languages:

    Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Analytics 360 supports the following devices:

    Android (Mobile)

    Google Analytics 360 integrates with the following applications:

    Google Ads, Google Search Console, WordPress

    Google Analytics 360 offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

    Related categories

    See all software categories found for Google Analytics 360.