About Google Analytics 360
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.
Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.
Pricing starting from:
N/A
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Google Analytics 360
Key benefits of Google Analytics 360
Devices
Business size
Markets
Andorra, United Arab Emirates, Afghanistan, Antigua & Barbuda, Anguilla, Albania, Armenia, Curaçao, Angola, Antarctica, Argentina, American Samoa, Austria, Australia, Aruba, Åland Islands, Azerbaijan, Bosnia & Herzegovina, Barbados, Bangladesh, Belgium, Burkina Faso, Bulgaria, Bahrain, Burundi, Benin, St. Barthélemy, Bermuda, Brunei, Bolivia, Caribbean Netherlands, Brazil, Bahamas, Bhutan, Bouvet Island, Botswana, Belarus, Belize, Canada, Cocos (Keeling) Islands, Congo - Kinshasa, Central African Republic, Congo - Brazzaville, Switzerland, Côte d’Ivoire, Cook Islands, Chile, Cameroon, China, Colombia, Costa Rica, Cuba, Cape Verde, Curaçao, Christmas Island, Cyprus, Czechia, Germany, Djibouti, Denmark, Dominica, Dominican Republic, Algeria, Ecuador, Estonia, Egypt, Western Sahara, Eritrea, Spain, Ethiopia, Finland, Fiji, Falkland Islands, Micronesia, Faroe Islands, France, Gabon, United Kingdom, Grenada, Georgia, French Guiana, Guernsey, Ghana, Gibraltar, Greenland, Gambia, Guinea, Guadeloupe, Equatorial Guinea, Greece, South Georgia & South Sandwich Islands, Guatemala, Guam, Guinea-Bissau, Guyana, Hong Kong SAR China, Heard & McDonald Islands, Honduras, Croatia, Haiti, Hungary, Indonesia, Ireland, Israel, Isle of Man, India, British Indian Ocean Territory, Iraq, Iran, Iceland, Italy, Jersey, Jamaica, Jordan, Japan, Kenya, Kyrgyzstan, Cambodia, Kiribati, Comoros, St. Kitts & Nevis, North Korea, South Korea, Kuwait, Cayman Islands, Kazakhstan, Laos, Lebanon, St. Lucia, Liechtenstein, Sri Lanka, Liberia, Lesotho, Lithuania, Luxembourg, Latvia, Libya, Morocco, Monaco, Moldova, Montenegro, St. Martin, Madagascar, Marshall Islands, North Macedonia, Mali, Myanmar (Burma), Mongolia, Macao SAR China, Northern Mariana Islands, Martinique, Mauritania, Montserrat, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Mozambique, Namibia, New Caledonia, Niger, Norfolk Island, Nigeria, Nicaragua, Netherlands, Norway, Nepal, Nauru, Niue, New Zealand, Oman, Panama, Peru, French Polynesia, Papua New Guinea, Philippines, Pakistan, Poland, St. Pierre & Miquelon, Pitcairn Islands, Puerto Rico, Palestinian Territories, Portugal, Palau, Paraguay, Qatar, Réunion, Romania, Serbia, Russia, Rwanda, Saudi Arabia, Solomon Islands, Seychelles, Sudan, Sweden, Singapore, St. Helena, Slovenia, Svalbard & Jan Mayen, Slovakia, Sierra Leone, San Marino, Senegal, Somalia, Suriname, South Sudan, São Tomé & Príncipe, El Salvador, Sint Maarten, Syria, Eswatini, Turks & Caicos Islands, Chad, French Southern Territories, Togo, Thailand, Tajikistan, Tokelau, Timor-Leste, Turkmenistan, Tunisia, Tonga, Turkey, Trinidad & Tobago, Tuvalu, Taiwan, Tanzania, Ukraine, Uganda, US Outlying Islands, United States, Uruguay, Uzbekistan, Vatican City, St. Vincent & Grenadines, Venezuela, British Virgin Islands, US Virgin Islands, Vietnam, Vanuatu, Wallis & Futuna, Samoa, Yemen, Mayotte, South Africa, Zambia, Zimbabwe and 245 others
Supported Languages
Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian and 22 others
Pricing starting from:
N/A
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Google Analytics 360
Images
Features
Total features of Google Analytics 360: 48
Alternatives
Adobe Analytics
Semrush
Mixpanel
HubSpot Marketing Hub
Reviews
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- Industry: Marketing & Advertising
- Company size: 2-10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Ideal Website Analytics for Most Owners
Reviewed on 29/03/2022
This is my go-to Analytics provider and the only one I recommend wholeheartedly to clients. It's...
This is my go-to Analytics provider and the only one I recommend wholeheartedly to clients. It's robust enough to work for 90% of website owners.
Pros
Google Analytics is the Gold Standard in providing website analytics—it's intuitive and reliable. Although there is surely a learning curve to get the most out of the data, it offers robust reporting on nearly every area of importance for the majority of website owners. Only those with complex website situations should consider more complicated alternatives.
Cons
There are a few areas that are a bit fiddly—like trying to augment data in certain ways. For example, it's tricky to sometimes get both pageviews and sessions data for some views, and that seems like a pretty standard feature that should be easily toggled.
Alternatives Considered
Adobe AnalyticsReasons for Switching to Google Analytics 360
Analytics is far more straightforward to not only set up, but also to use later as you're analyzing and manipulating data.- Industry: Information Technology & Services
- Company size: 51-200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Google Analytics - Powerful tool to get Insights about any Product
Reviewed on 29/04/2022
Overall I would definitely recommend any person who wants to get insights about their business...
Overall I would definitely recommend any person who wants to get insights about their business which is a very crucial thing to do. You can go for Google Analytics.
Pros
I used Google Analytics for one of my clients to get insights about his customer's buying pattern, who is coming to the website and actually making any order. Google Analytics provides powerful insights with reports and dashboards. It's easy to integrate too we just need to pass data via their apis
Cons
It's bit tricky to start using it as it has lot of features and it would take time to make best use of this platform.
Alternatives Considered
TableauReasons for Choosing Google Analytics 360
It was bit costly compared to google analytics.Switched From
Microsoft Power BIReasons for Switching to Google Analytics 360
It's easy to setup and integrate.- Industry: Logistics & Supply Chain
- Company size: 11-50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Data-Driven Must Have
Reviewed on 09/04/2022
Pros
As a product manager, Google Analytics is helping me to find my way through data and giving me chance to improve my product strategy and product itself overall. Simple, yet powerful.
Cons
Sometimes it is hard to find what you are looking for and editing the dashboard is not as easy as other analytic tools, yet amazing entry level product for data.
- Industry: Automotive
- Company size: 51-200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Highly Analytical, Easy to use & Realistic Analytical Tool
Reviewed on 05/05/2022
Overall experience has been really satisfying.
Overall experience has been really satisfying.
Pros
The ease and user friendliness of UI, multi-purpose functionality and efficiency for the completion of tasks are the best part about this analytical tool.
Cons
The complexity in handling the backend panel.
Reasons for Switching to Google Analytics 360
Convenience, Value for money and Rich on Functionalities.- Industry: Computer Software
- Company size: 51-200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Best plug and play analytical tool
Reviewed on 01/04/2022
Lightweight analytical that can cater to most intermediary use-cases
Lightweight analytical that can cater to most intermediary use-cases
Pros
Very easy to set up and start collecting data points.
Google ecosystem integration helps set up workflows.
Learning curve is minimal, freemium plan offers most features we will need.
Cons
Minimal support offered.
Tough to get new features added.
Due to the enormous data points, platform takes longer than expected to process certain tasks.
Reasons for Switching to Google Analytics 360
Freemium plan is sufficient, ease of installation, amazing integrations with other products!Google Analytics 360 FAQs
Below are some frequently asked questions for Google Analytics 360.Q. What type of pricing plans does Google Analytics 360 offer?
Google Analytics 360 offers the following pricing plans:
- Pricing model: Free Version
- Free Trial: Not Available
Available from 1.3 million Yen per month.
Q. Who are the typical users of Google Analytics 360?
Google Analytics 360 has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+
Q. What languages does Google Analytics 360 support?
Google Analytics 360 supports the following languages:
Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
Q. Does Google Analytics 360 support mobile devices?
Google Analytics 360 supports the following devices:
Android (Mobile)
Q. What other apps does Google Analytics 360 integrate with?
Google Analytics 360 integrates with the following applications:
Google Ads, Google Search Console, WordPress
Q. What level of support does Google Analytics 360 offer?
Google Analytics 360 offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
Related categories
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