Google Analytics 360

Google Analytics 360

4.7 (8,067)
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Enterprise-class web analytics

About Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.


Key benefits of Google Analytics 360

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.

  • Images

    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not
    View 7 more
    Google Analytics 360 video
    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not

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    USD 10.60
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    Integrations

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    Ease of Use

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    Reviews

    Overall rating

    4.7 /5
    (8,067)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.2/5
    Customer Support
    4.2/5

    Already have Google Analytics 360?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 8,067
    Dallas
    Dallas
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Every Agency & Business NEEDS Google Analytics

    Reviewed on 24/10/2022

    We have solved the problem of guessing what our true website traffic is. We were able to and...

    We have solved the problem of guessing what our true website traffic is. We were able to and continually optimize website pages, pop ups, form content, cta's and more.

    Pros

    - Easily showcased the relevant data that the client was seeking. This let us gather the stats and place them in a presentable manor for the client meetings. Additionally, the look and feel of Google Analytics 360 functions flawlessly and we show clients the raw data with confidence.- Ability to generate reports, search and filter relevant data points, optimize high traffic pages, geographic and demographic breakdowns, site time usage, page views, user path/journey.- Easy to sync with many popular website builders

    Cons

    - Sometimes you have to troubleshoot on your own and that takes a while. However, they have a data base that provides you with all the information that you need. Additionally your can use YouTube powered by Google to find a step by step walkthrough for the set up process.

    Reasons for Switching to Google Analytics 360

    Simplicity to useSyncs with my Google Chrome browserIntegrated with Google DriveAbility to access from any device any whereVirtually unlimited cloud storage capabilities
    Naiem
    Overall rating
    • Industry: Design
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Mastering Data Insights with Google Analytics 360

    Reviewed on 26/05/2024

    Pros

    The advanced features of Google Analytics 360 make it the perfect tool for businesses operating at enterprise scale as it allows users to access detailed information and efficiently analyze data. What makes it more outstanding is that it works perfectly when linked up with other services such as Google Ads or BigQuery for effective cross-platform tracking. With accelerated processing performance combined together with higher data limits curbing common sampling challenges, this information system guarantees timely and correct results.

    Cons

    Google Analytics 360 is a powerful and comprehensive tool for enterprise web analytics, notwithstanding there are certain areas where not all users’ expectations might be met. The major disadvantage is its cost. In comparison to the normal one, Google Analytics 360 comes at a way higher price; thereby making it not an option to most small or middle sized firms.

    Jamie
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 3.0 /10

    Maybe I'm Stupid

    Reviewed on 18/02/2020

    With someone with the proper skills to utilize Google Analytics--or even someone with the time to...

    With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

    Pros

    If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

    Cons

    While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

    Paul
    Overall rating
    • Industry: Transportation/Trucking/Railroad
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    “Google Analytics 360: Advanced Insights for Enterprise Growth”

    Reviewed on 18/03/2024

    I really like this product. It is a powerful tool for enterprise-level analytics, offering advanced...

    I really like this product. It is a powerful tool for enterprise-level analytics, offering advanced features.

    Pros

    It offers many features such as increased data processing limits, custom funnels, advanced segmentation, and unsampled reports.

    Cons

    The 360 is more expensive and more complex and it also lacks some features.

    Albert
    Overall rating
    • Industry: Civil Engineering
    • Company size: 51–200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    know your users

    Reviewed on 14/06/2024

    First time after the website was done adding it to Google Analytics was the next thing to do....

    First time after the website was done adding it to Google Analytics was the next thing to do. Knowing you get potential customers for your services is mandatory.

    Pros

    It has good features related to my website traffic. I can see the demographic of my visitors, the hours when they are accesing the website and many more.
    Also i can check my Ads campaigns performance and leads.

    Cons

    Really no cons for this, for a free product it offers many features.

    Showing 5 reviews of 8,067 Read all reviews

    Google Analytics 360 FAQs

    Below are some frequently asked questions for Google Analytics 360.

    Google Analytics 360 offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Available from 1.3 million Yen per month.

    Google Analytics 360 has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Google Analytics 360 supports the following languages:

    Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Analytics 360 supports the following devices:

    Android (Mobile)

    Google Analytics 360 integrates with the following applications:

    Google Ads, Google Search Console, WordPress

    Google Analytics 360 offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

    Related categories

    See all software categories found for Google Analytics 360.