Google Analytics 360

About Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.


Key benefits of Google Analytics 360

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.

  • Images

    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not
    View 7 more
    Google Analytics 360 video
    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not

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    Ease of Use

    4.2 (7,909)
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    Reviews

    Overall rating

    4.7 /5
    (7,909)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.2/5
    Customer Support
    4.1/5

    Already have Google Analytics 360?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 7,909
    Jem
    Jem
    Overall rating
    • Industry: Media Production
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    A bit fiddly at times, but by far the best package for checking and monitoring analytics

    Reviewed on 14/08/2019

    As a small business it's vital for me to know stats about engagement for advertisers, so this is...

    As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.

    Pros

    Quite simply, this is the complete package:

    • In-depth: There are so many options in this, you'd struggle to find something you can't find out! The data kit is really powerful once you've got it set up, and I've used it with several clients to monitor everything from basic views on the page, to the journey across the site and how far they scroll down a specific page.

    • Mobile App: For headline stats, I've found this really useful as someone running a small business. You can quickly see on the go if what you've put up has made an impact, and there's still a surprising amount of flexibility and in-sight in a mobile app. If you've got a couple of accounts on the go, you're also able to log into multiple ones at once without faffing around.

    • Notes: Recently discovered and a big fan! The ability to make notes natively about spikes or troughs so when you're looking back later is great, so you can make sure you still view stuff in context.

    Cons

    Generally, I'm pretty impressed with this - the only faff is actually getting it set up in the first place. However, with a couple of tutorials from Google I was able to sort this out myself, so it is do-able!

    The only thing I've struggled with is checking outbound clicks - but I'm sure that is something someone who knows what they're doing can sort!

    Julia Maria
    Julia Maria
    Overall rating
    • Industry: Information Services
    • Company size: 51–200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Basic web analysis tools you use every day

    Reviewed on 14/08/2022

    From the site management point of view, when upgrading from the normal version to 360, the upper...

    From the site management point of view, when upgrading from the normal version to 360, the upper limit of PV measurement will be extended from 10 million to 1 billion, and the advantage is that unsampled reports can be used that can calculate accurate raw log numbers. For large sites, accurate numbers are needed for site publication figures and ad ops reports, so non-sampling reports are an essential function for the operation.

    Pros

    As this is a site with a large amount of tracking, the data can be analyzed without the need for sampling. In addition to analyzing the website, we are also considering the measurement of store visits as one of the indicators of user trends, as we manage stores.

    Cons

    You can check the details of user behavior with the user explorer function, but it is difficult to visually check each one, so I want to visualize the overall behavior (more detailed version of the behavior flow).

    Alternatives Considered

    Adobe Analytics

    Reasons for Choosing Google Analytics 360

    As a tool designed to be easily usable by everyone, there are many things that cannot be done depending on the type and combination of elements and indicators, and the chart display format.

    Switched From

    Mixpanel

    Reasons for Switching to Google Analytics 360

    The tool's interface is easy to understand, and even non-IT departments, such as sales, use it on a daily basis to check numerical values and create reports. In addition, marketers can use customized reports, user segments, etc., to extend the reports and to some extent meet their analysis objectives, so they are used to summarize campaign results.
    Lindsay
    Overall rating
    • Industry: Alternative Medicine
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Better than most

    Reviewed on 12/03/2024

    Pros

    We’ve tried several metrics dashboards and this has been the best. Love that everything is clear and easy to interpret.

    Cons

    Can be glitchy and sometimes not all the data transfers over as necessary.

    Kenzi
    Overall rating
    • Industry: Entertainment
    • Company size: 2–10 Employees
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Tool for Marketing Results

    Reviewed on 13/03/2024

    I most like the research application for take decision.

    I most like the research application for take decision.

    Pros

    Show us all about the sector and implementing marketing research.

    Cons

    You need some expertise using the tool, is not intuitive.

    Maricka
    Maricka
    Overall rating
    • Industry: Security & Investigations
    • Company size: 51–200 Employees
    • Used Weekly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    GA 360 has allowed me to bring multiple data sources together

    Reviewed on 07/01/2024

    Over all positive but I still have a lot to learn.

    Over all positive but I still have a lot to learn.

    Pros

    The fact that, a) it’s a Google product, a step up from GA4 and it allows multiple data sources to be plugged in. Learning curve is not to deep due to familiarity with traditional GA.

    Cons

    I wish the trial last longer, these trials have a huge impact on purchase decisions. We already use Looker, HubSpot and GA4 so we need to make sure we can consolidate everything, something that still isn’t clear.

    Alternatives Considered

    HubSpot Marketing Hub and Looker

    Reasons for Switching to Google Analytics 360

    Because I am looking to centralise everything and I love and trust Google tools.
    Showing 5 reviews of 7,909 Read all reviews

    Google Analytics 360 FAQs

    Below are some frequently asked questions for Google Analytics 360.

    Google Analytics 360 offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Available from 1.3 million Yen per month.

    Google Analytics 360 has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Google Analytics 360 supports the following languages:

    Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Analytics 360 supports the following devices:

    Android (Mobile)

    Google Analytics 360 integrates with the following applications:

    Google Ads, Google Search Console, WordPress

    Google Analytics 360 offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

    Related categories

    See all software categories found for Google Analytics 360.