---
description: Learn more about Google Analytics 360. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Google Analytics 360](/software/90997/google-analytics)

# Google Analytics 360

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> Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
> 
> Verdict: Rated **4.7/5** by 8091 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Google Analytics 360

 Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'. &#10;&#10; Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.&#10;&#10; Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking. &#10;&#10; Use Google Analytics' Site Speed reports to view load times across a site. Easily identify \&amp; fix slow-loading pages to increase conversions. &#10;&#10; View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.&#10;&#10; Identify best-selling products \&amp; promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 8091 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing model**:  (Free version available)
- **Pricing Details**: Available from 1.3 million Yen per month.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile)
- **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Augmented Analytics
- Behavior Tracking
- Campaign Management
- Campaign Tracking
- Charting
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customisable Dashboard
- Customizable Reports
- Dashboard

## Integrations (5 total)

- Google Ads
- Google Search Console
- Google Tag Manager 360
- Shopify
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Web Analytics Tools](https://www.getapp.com.au/directory/109/web-analytics/software)

## Related Categories

- [Web Analytics Tools](https://www.getapp.com.au/directory/109/web-analytics/software)
- [Dashboard Software](https://www.getapp.com.au/directory/586/reporting-dashboard/software)
- [Reporting Tools](https://www.getapp.com.au/directory/931/analytics-reporting/software)
- [Product Analytics Tools](https://www.getapp.com.au/directory/3791/product-analytics/software)
- [Data Analysis Software](https://www.getapp.com.au/directory/1129/data-analysis/software)

## Alternatives

1. [Semrush](https://www.getapp.com.au/software/91634/semrush) — 4.6/5 (2317 reviews)
2. [SEO PowerSuite](https://www.getapp.com.au/software/926/seo-powersuite) — 4.5/5 (382 reviews)
3. [Similarweb](https://www.getapp.com.au/software/100382/similarweb-pro) — 4.6/5 (260 reviews)
4. [Looker](https://www.getapp.com.au/software/91545/looker) — 4.5/5 (282 reviews)
5. [Ahrefs](https://www.getapp.com.au/software/102405/ahrefs) — 4.7/5 (583 reviews)

## Reviews

### "Google Analytics is a great tool to monitor your marketing" — 5.0/5

> **Michelle** | *12 May 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: I like that it tracks various components of my web traffic. I like how detailed I can go into my reports. I also like the ease and options to get it kickstarted.
> 
> **Cons**: So far, I have had no complaints about the Analytics software. It does everything I need it to and has some features I'm not even aware of.
> 
> Overall I have been very pleased with Analytics for my site traffic and reporting. I haven't used many other features but it has done everything I have needed and has been very easy to use and implement.

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### "Industry standard for traffic datacentricest standard for traffic data." — 5.0/5

> **Miles** | *21 July 2025* | Business Supplies & Equipment | Recommendation rating: 9.0/10
> 
> **Pros**: I like how its dependable. It’s really good for top level web metrics and plays nicely with our ad tools. Sampling is just way better in the app that in the dry browser.
> 
> **Cons**: It is not great for understanding user behavior within our product. You really have to put with with something more event-driven to really get a sense of it.
> 
> This has helped us see which campaigns are bringing in quality leads and how users pass down the initial funnel. We mostly use it for acquisition intelligence.

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### "360 better than GA4" — 3.0/5

> **Sar** | *21 December 2024* | Management Consulting | Recommendation rating: 5.0/10
> 
> **Pros**: Pretty intuitive and easy to use good interface
> 
> **Cons**: Configuration could be too technical to get everything right
> 
> Pretty good much better than google analytics 4

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### "A Great Data Analytics Tool" — 5.0/5

> **David** | *15 November 2025* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive.  This tool remains critical for marketing and lead attribution.
> 
> **Cons**: The UI can be confusing and usually requires looking up ways to get the data that you are looking for.
> 
> I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients.  It also provides insights that we can use when developing new content strategies.

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### "Great analytics tool" — 5.0/5

> **James** | *19 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Very strong analytics platform to measure our sites performance and data analysis of the traffic driven
> 
> **Cons**: There are no real limitations or issues with GA, there is an expected delay in data actualisation and ease of use

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## Links

- [View on GetApp](https://www.getapp.com.au/software/90997/google-analytics)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/90997/google-analytics> |
| de-AT | <https://www.getapp.at/software/90997/google-analytics> |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/google-analytics/> |
| en-AE | <https://www.getapp.ae/software/90997/google-analytics> |
| en-AU | <https://www.getapp.com.au/software/90997/google-analytics> |
| en-CA | <https://www.getapp.ca/software/90997/google-analytics> |
| en-GB | <https://www.getapp.co.uk/software/90997/google-analytics> |
| en-IE | <https://www.getapp.ie/software/90997/google-analytics> |
| en-NZ | <https://www.getapp.co.nz/software/90997/google-analytics> |
| en-SG | <https://www.getapp.sg/software/90997/google-analytics> |
| en-ZA | <https://www.getapp.za.com/software/90997/google-analytics> |
| es | <https://www.getapp.es/software/90997/google-analytics> |
| es-CL | <https://www.getapp.cl/software/90997/google-analytics> |
| es-CO | <https://www.getapp.com.co/software/90997/google-analytics> |
| es-MX | <https://www.getapp.com.mx/software/90997/google-analytics> |
| fr | <https://www.getapp.fr/software/90997/google-analytics> |
| fr-BE | <https://fr.getapp.be/software/90997/google-analytics> |
| fr-CA | <https://fr.getapp.ca/software/90997/google-analytics> |
| nl | <https://www.getapp.nl/software/90997/google-analytics> |
| nl-BE | <https://www.getapp.be/software/90997/google-analytics> |
| pt | <https://www.getapp.com.br/software/90997/google-analytics> |
| pt-PT | <https://www.getapp.pt/software/90997/google-analytics> |

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