About Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Google Analytics 360

Key benefits of Google Analytics 360

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.
  • Devices

    Business size

    S M L

    Markets

    Andorra, United Arab Emirates, Afghanistan, Antigua & Barbuda, Anguilla, Albania, Armenia, Curaçao, Angola, Antarctica, Argentina, American Samoa, Austria, Australia, Aruba, Åland Islands, Azerbaijan, Bosnia & Herzegovina, Barbados, Bangladesh, Belgium, Burkina Faso, Bulgaria, Bahrain, Burundi, Benin, St. Barthélemy, Bermuda, Brunei, Bolivia, Caribbean Netherlands, Brazil, Bahamas, Bhutan, Bouvet Island, Botswana, Belarus, Belize, Canada, Cocos (Keeling) Islands, Congo - Kinshasa, Central African Republic, Congo - Brazzaville, Switzerland, Côte d’Ivoire, Cook Islands, Chile, Cameroon, China, Colombia, Costa Rica, Cuba, Cape Verde, Curaçao, Christmas Island, Cyprus, Czechia, Germany, Djibouti, Denmark, Dominica, Dominican Republic, Algeria, Ecuador, Estonia, Egypt, Western Sahara, Eritrea, Spain, Ethiopia, Finland, Fiji, Falkland Islands, Micronesia, Faroe Islands, France, Gabon, United Kingdom, Grenada, Georgia, French Guiana, Guernsey, Ghana, Gibraltar, Greenland, Gambia, Guinea, Guadeloupe, Equatorial Guinea, Greece, South Georgia & South Sandwich Islands, Guatemala, Guam, Guinea-Bissau, Guyana, Hong Kong SAR China, Heard & McDonald Islands, Honduras, Croatia, Haiti, Hungary, Indonesia, Ireland, Israel, Isle of Man, India, British Indian Ocean Territory, Iraq, Iran, Iceland, Italy, Jersey, Jamaica, Jordan, Japan, Kenya, Kyrgyzstan, Cambodia, Kiribati, Comoros, St. Kitts & Nevis, North Korea, South Korea, Kuwait, Cayman Islands, Kazakhstan, Laos, Lebanon, St. Lucia, Liechtenstein, Sri Lanka, Liberia, Lesotho, Lithuania, Luxembourg, Latvia, Libya, Morocco, Monaco, Moldova, Montenegro, St. Martin, Madagascar, Marshall Islands, North Macedonia, Mali, Myanmar (Burma), Mongolia, Macao SAR China, Northern Mariana Islands, Martinique, Mauritania, Montserrat, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Mozambique, Namibia, New Caledonia, Niger, Norfolk Island, Nigeria, Nicaragua, Netherlands, Norway, Nepal, Nauru, Niue, New Zealand, Oman, Panama, Peru, French Polynesia, Papua New Guinea, Philippines, Pakistan, Poland, St. Pierre & Miquelon, Pitcairn Islands, Puerto Rico, Palestinian Territories, Portugal, Palau, Paraguay, Qatar, Réunion, Romania, Serbia, Russia, Rwanda, Saudi Arabia, Solomon Islands, Seychelles, Sudan, Sweden, Singapore, St. Helena, Slovenia, Svalbard & Jan Mayen, Slovakia, Sierra Leone, San Marino, Senegal, Somalia, Suriname, South Sudan, São Tomé & Príncipe, El Salvador, Sint Maarten, Syria, Eswatini, Turks & Caicos Islands, Chad, French Southern Territories, Togo, Thailand, Tajikistan, Tokelau, Timor-Leste, Turkmenistan, Tunisia, Tonga, Turkey, Trinidad & Tobago, Tuvalu, Taiwan, Tanzania, Ukraine, Uganda, US Outlying Islands, United States, Uruguay, Uzbekistan, Vatican City, St. Vincent & Grenadines, Venezuela, British Virgin Islands, US Virgin Islands, Vietnam, Vanuatu, Wallis & Futuna, Samoa, Yemen, Mayotte, South Africa, Zambia, Zimbabwe

    Supported Languages

    Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Google Analytics 360

    Images

    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not
    View 7 more
    Google Analytics 360 video
    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not

    Features

    Total features of Google Analytics 360: 48

    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Ad hoc Reporting
    • Alerts/Notifications
    • Augmented Analytics
    • Behavior Tracking
    • Campaign Tracking
    • Collaboration Tools
    • Conversion Tracking
    • Customer Database
    • Customer Journey Mapping
    • Customer Segmentation
    • Customisable Dashboard
    • Customizable Reports
    • Dashboard
    • Dashboard Creation
    • Data Aggregation
    • Data Capture and Transfer
    • Data Connectors
    • Data Discovery
    • Data Import/Export
    • Data Management
    • Data Visualization
    • Funnel Analysis
    • Indexing
    • Intelligent Search
    • Interactive Reports
    • KPI Monitoring
    • Keyword Tracking
    • Multi-Channel Data Collection
    • Pageview Tracking
    • Performance Metrics
    • Product Data Management
    • Real Time Data
    • Real Time Reporting
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Search/Filter
    • Single Page View
    • Site Search Tracking
    • Third Party Integrations
    • Time on Site Tracking
    • Usage Tracking/Analytics
    • User Interaction Tracking
    • Website Analytics
    • Widgets

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    Reviews

    Overall rating

    4.7 /5
    (6,826)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.1/5
    Customer Support
    4.1/5

    Already have Google Analytics 360?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 6,826
    Shannon O.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Ideal Website Analytics for Most Owners

    Reviewed on 29/03/2022

    This is my go-to Analytics provider and the only one I recommend wholeheartedly to clients. It's...

    This is my go-to Analytics provider and the only one I recommend wholeheartedly to clients. It's robust enough to work for 90% of website owners.

    Pros

    Google Analytics is the Gold Standard in providing website analytics—it's intuitive and reliable. Although there is surely a learning curve to get the most out of the data, it offers robust reporting on nearly every area of importance for the majority of website owners. Only those with complex website situations should consider more complicated alternatives.

    Cons

    There are a few areas that are a bit fiddly—like trying to augment data in certain ways. For example, it's tricky to sometimes get both pageviews and sessions data for some views, and that seems like a pretty standard feature that should be easily toggled.

    Alternatives Considered

    Adobe Analytics

    Reasons for Switching to Google Analytics 360

    Analytics is far more straightforward to not only set up, but also to use later as you're analyzing and manipulating data.
    Abhinav J.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Google Analytics - Powerful tool to get Insights about any Product

    Reviewed on 29/04/2022

    Overall I would definitely recommend any person who wants to get insights about their business...

    Overall I would definitely recommend any person who wants to get insights about their business which is a very crucial thing to do. You can go for Google Analytics.

    Pros

    I used Google Analytics for one of my clients to get insights about his customer's buying pattern, who is coming to the website and actually making any order. Google Analytics provides powerful insights with reports and dashboards. It's easy to integrate too we just need to pass data via their apis

    Cons

    It's bit tricky to start using it as it has lot of features and it would take time to make best use of this platform.

    Alternatives Considered

    Tableau

    Reasons for Choosing Google Analytics 360

    It was bit costly compared to google analytics.

    Switched From

    Microsoft Power BI

    Reasons for Switching to Google Analytics 360

    It's easy to setup and integrate.
    Verified Reviewer
    Overall rating
    • Industry: Logistics & Supply Chain
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Data-Driven Must Have

    Reviewed on 09/04/2022

    Pros

    As a product manager, Google Analytics is helping me to find my way through data and giving me chance to improve my product strategy and product itself overall. Simple, yet powerful.

    Cons

    Sometimes it is hard to find what you are looking for and editing the dashboard is not as easy as other analytic tools, yet amazing entry level product for data.

    Kapil S.
    Overall rating
    • Industry: Automotive
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Highly Analytical, Easy to use & Realistic Analytical Tool

    Reviewed on 05/05/2022

    Overall experience has been really satisfying.

    Overall experience has been really satisfying.

    Pros

    The ease and user friendliness of UI, multi-purpose functionality and efficiency for the completion of tasks are the best part about this analytical tool.

    Cons

    The complexity in handling the backend panel.

    Alternatives Considered

    Power My Analytics and Zoho Analytics

    Reasons for Switching to Google Analytics 360

    Convenience, Value for money and Rich on Functionalities.
    Karan P.
    Overall rating
    • Industry: Computer Software
    • Company size: 51-200 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Best plug and play analytical tool

    Reviewed on 01/04/2022

    Lightweight analytical that can cater to most intermediary use-cases

    Lightweight analytical that can cater to most intermediary use-cases

    Pros

    Very easy to set up and start collecting data points.
    Google ecosystem integration helps set up workflows.
    Learning curve is minimal, freemium plan offers most features we will need.

    Cons

    Minimal support offered.
    Tough to get new features added.
    Due to the enormous data points, platform takes longer than expected to process certain tasks.

    Alternatives Considered

    Hotjar and Mixpanel

    Reasons for Switching to Google Analytics 360

    Freemium plan is sufficient, ease of installation, amazing integrations with other products!
    Showing 5 reviews of 6,826 Read all reviews

    Google Analytics 360 FAQs

    Below are some frequently asked questions for Google Analytics 360.

    Google Analytics 360 offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Available from 1.3 million Yen per month.

    Google Analytics 360 has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Google Analytics 360 supports the following languages:

    Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Analytics 360 supports the following devices:

    Android (Mobile)

    Google Analytics 360 integrates with the following applications:

    Google Ads, Google Search Console, WordPress

    Google Analytics 360 offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

    Related categories

    See all software categories found for Google Analytics 360.