About Wix

Wix is a website building and publishing platform which helps users create professional websites exactly the way they want, with a drag and drop website builder, designer-made templates, and more. Wix offers users a few different ways to build their site, including Wix Artificial Design Intelligence (ADI), Wix Editor, and Wix Code, depending on whether the user is creating a site for the first time or a pro.

Wix ADI allows users to build a unique site with professional text, images and more, while Wix Editor gives users design freedom with advanced functionality and easy drag and drop. Wix Code enables users to create state-of-the-art sites & apps. Essential Wix essential features include simple drag and drop, mobile-friendly optimization, custom domain names, and one-pager websites, as well as beautiful blogs, social buttons and online stores. Users can manage site design with templates, an image editor, and high-resolution stock images, plus video backgrounds, and more.

Wix supports a range of business tools including site analytics, an SEO wizard, and personalized mailbox, as well as communication and financial tools. Email marketing technology allows users to create, send and share emails about sales, new products, services or events easily. Wix also offers different support options like a 24/7 help center, knowledge base, video tutorials and walkthroughs, and phone calls.

Pricing starting from:

EUR 4.50/month

  • Free Trial
  • Free Version
  • Subscription
View Pricing Plans

Key benefits of Wix

  • Advanced HTML5 Technology: Wix is the only drag and drop website editor that offers users HTML5 capabilities.

  • Hundreds of Designs: Perfect both for business website and a personal portfolio.

  • Customizable: Change colors, text, backgrounds, pics & more to create a unique site.

  • Top Grade Hosting: Wix is dedicated to providing users with the best, most reliable hosting, 100% free.

  • Mobile. Facebook. Blog: All users need in one place. Create websites, mobile sites, Facebook pages & blogs too.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English, French, German, Italian, Japanese and 3 others, Portuguese, Russian, Spanish

    Pricing starting from:

    EUR 4.50/month

    • Free Trial
    • Free Version
    • Subscription
    View Pricing Plans

    Images

    Add pages to website
    Manage SEO settings
    Add an image to a gallery
    Build a personalized website complete with professional text, images, and more
    Use the Wix Editor to customize text
    Set up database collections, build content rich websites, or add custom forms
    View 7 more
    Wix video
    Wix screenshot: Add pages to website Wix screenshot: Manage SEO settings Wix screenshot: Add an image to a gallery Wix screenshot: Build a personalized website complete with professional text, images, and more Wix screenshot: Use the Wix Editor to customize text Wix screenshot: Set up database collections, build content rich websites, or add custom forms

    Features

    Total features of Wix: 80

    • ACH Payment Processing
    • API
    • Accounting
    • Alerts/Notifications
    • Appointment Management
    • Booking Management
    • Calendar Management
    • Campaign Management
    • Cataloguing/Categorisation
    • Chat/Messaging
    • Collaboration Tools
    • Commenting/Notes
    • Communication Management
    • Contact Management
    • Content Management
    • Credit Card Processing
    • Customer History
    • Customisable Branding
    • Customisable Forms
    • Customizable Fields
    • Customizable Templates
    • Data Security
    • Design Management
    • Drag & Drop
    • Email Distribution
    • Email Marketing
    • Event Triggered Actions
    • Financial Management
    • Form Builder
    • Forms Management
    • Geographic Maps
    • HTML5 Technology
    • Image Editing
    • Image Library
    • Inventory Management
    • Invoice Management
    • Kitting
    • Knowledge Base Management
    • Landing Pages/Web Forms
    • Moderation
    • Multi-Channel Communication
    • Multi-Language
    • Multi-Store
    • Online Booking
    • Online Booking Tools
    • Online Forums
    • Online Store Builder
    • Order Management
    • Order Tracking
    • Post Management
    • Pre-built Templates
    • Preview Functionality
    • Product Catalog
    • Promotions Management
    • Ratings / Reviews
    • Real Time Editing
    • Real Time Notifications
    • Real-time Updates
    • Reporting/Analytics
    • Reservations Management
    • Responsive
    • SEO Management
    • SSL Security
    • Sales Tax Management
    • Search/Filter
    • Shipping Management
    • Shopping Cart
    • Social Advertising
    • Social Media Integration
    • Subscription Management
    • Survey Builder
    • Templates
    • Third Party Integrations
    • Video Management
    • Visitor Tracking
    • WYSIWYG Editor
    • Website Analytics
    • Website Integration
    • Website Management
    • eCommerce Management

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    Reviews

    Overall rating

    4.4 /5
    (5,852)
    Value for Money
    4.3/5
    Features
    4.2/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    Already have Wix?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 5,852
    Ada L.
    Overall rating
    • Industry: Civic & Social Organization
    • Company size: 201-500 Employees
    • Used Other for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Considering time efficiency in building a good-looking website, WiX is a no-brainer

    Reviewed on 03/04/2020

    WiX serves best as a prototype when discussing with stakeholders on the design / look and feel for...

    WiX serves best as a prototype when discussing with stakeholders on the design / look and feel for anything that appears online. Instead of putting the text in a word document and arguing the color tone or how pictures should be displayed, why not just open up a WiX account and start building a prototype to facilitate discussion? My experience is that this tool significantly reduces the turnaround time discussing / confirming with vendors on web design details. Another shortcoming is its SEO capability. But again, it's best for beginner and not for advanced user.

    Pros

    I would consider Wix as the most easy-to-use website builder, when compared with Wordpress & Strikingly. Over the years it has made huge improvements, especially now with its ADI (Artificial Design Intelligence) feature where you'll first be asked a couple of questions regarding the purpose, the functions, the look and feel of your ideal website, then a ready version would be automatically generated for your further edit, i.e. via drag and drop of your preferred style.

    Cons

    At first I didn't even recognize the difference between Wix Editor & Wix ADI so I got confused and found difficulty following the step-by-step advice on Q&A session. It's simple to identity which is which: If you didn't answer those questions in the beginning, and chose your own designer template instead, then that's a website built under Wix Editor which allows full control over every aspect of the site. On the other hand, if you're like me who wants a quick solution and accept the readily generated website, then it's built under WiX ADI, but you then lose the autonomy to change, even it's just the minor stuff on the webpage. And here comes the problem: Sometimes, when the functions on WiX ADI just didn't work (e.g. after hitting a button a menu was supposed to appear on the left but it just didn't show up) then it's time to write an inquiry to Customer Service Support, instead of reading through the Q&A which mainly offers advice on WiX Editor.

    Kristie K.
    Overall rating
    • Industry: Entertainment
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Perfect for Service-Related Businesses

    Reviewed on 30/04/2021

    Wix has been my favorite platform to promote my products but in 2021, I decided to switch things up...

    Wix has been my favorite platform to promote my products but in 2021, I decided to switch things up and create a Shopify store with a domain name because Wix was not helping me generate sales at all. It became too pricey, too complicated, and the packages didn't offer discount options during the pandemic, so I had to hire a freelancer from Upwork. The Wix experts never communicated well with me, were slow when providing the service, and did not complete the project.

    Pros

    My favorite part of the software is the videomaking tool. Along with the videos I create, I can post them in a template through Wix and send my newsletters to my subscribers and customers. Wix does a great job of keeping a track of my subscribers and having an organized analytics page. I don't think Wix is disorganized at all. It can be pricey for the different type of services to make my website stand out on Google search, but there are discounts from time to time.

    Cons

    My least favorite part of Wix is how it is weak in sales. I had to create a Shopify store to promote the sales part of my business because Wix is more efficient for service-related companies. When I do use the videomaking feature, there aren't that many video templates to choose from. Instead, I am limited on the template designs. For music, it is endless, but I don't plan to use every type of audio in my videos. The other issue is price. I hired a freelancer from Wix to help me with my SEO and it was $100 for just linking SEO and I thought it was too pricey. I ended up using Upwork to hire someone else to help me promote my products. The freelancers signed up in Wix (also called Experts) are not good with communication and they are too expensive.

    Andrea C.
    Overall rating
    • Industry: Design
    • Company size: Self Employed
    • Used Other for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    Wix: Not as good as WordPress... arguably better than SquareSpace (that's right. I said it!)

    Reviewed on 23/07/2019

    I have designed two websites with Wix. I am extremely pleased with how one website looks and with...

    I have designed two websites with Wix. I am extremely pleased with how one website looks and with the email campaigns that have been super easy to set up and send out. That client needed a beautiful site and email functionality. Wix was cost effective for this purpose and she is able to make minor changes even though she is not tech-savvy. My other client needed shopping cart functionality and already had his site made at Wix. I made the site look nicer and loaded all of his items into the cart... but Wix could not handle the size of the store. The site works and looks great, but he had to use Shopify for his purposes. Overall, I choose WordPress because, as a designer, I need 100% functionality and the ability to do anything my clients need. Out of the box, Wix can't do some of these custom things. But I have no problem recommending Wix as the CMS to use when you are not a designer and you can't afford SquareSpace (nor should you use Squarespace because, despite SqSp marketing, a developer is required for simple changes). I am not a fan of Squarespace. So! Use Wix if WordPress is too big of a beast. :)

    Pros

    Wix is easy to use. It is a WYSIWYG CMS that handles everything from design to email campaigns to shopping carts. It features a number of different styles of photo galleries and offers a large range of word processor-style copy options (compared to Squarespace). Dragging padding is easy, searching for high-quality photos and videos (provided by Wix) is easy. Font options are plenty. Wix allows you to upload your own photos, which are stored in an image gallery for easy selection throughout the design process (Squarespace does not have an image gallery which means you have to upload the same image multiple times whenever you need it which is extremely slow and frustrating). Changes can be made per item per section allowing 100% customization (Squarespace applies changes globally and code is required for per-item changes). Wix is closer to WordPress than SquareSpace when it comes to being able to do whatever you want to do to get things exactly as you want them without using code. Wix uses plugins for added functionality (Squarespace does not have plugins available). For a beginner, Wix is a great CMS.

    Cons

    Wix is not WordPress. It is designed for beginners to make all of the basic things anyone needs as easy as drop and drag. But WordPress + Divi theme is the best choice if you aren't afraid of a little learning curve. Wix's shopping cart functionality is not powerful. I made a store with a few dozen choices that had a handful of options each. This crashed the cart. If you have a handful of items to sell, Wix would be fine. Otherwise, use Shopify.

    Pamela S.
    Overall rating
    • Industry: Music
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Amazing Website Functionality with Incredible Features

    Reviewed on 16/04/2021

    My overall experience with Wix has been a very positive one. Wix fills a unique niche in that it...

    My overall experience with Wix has been a very positive one. Wix fills a unique niche in that it allows beginners to create a professional-looking website with little to no coding skills, yet has extremely advanced features that grow with you. From booking integration, to blog creation, menus to mobile device formatting customization, I really have not found any other platform that is so extensive in what it offers.

    Pros

    Wix is one of the best website providers out there. The features are easy to start with, yet provide unprecedented opportunity for enhancement. Some of the advanced tools they provide such as databases, datasets, and dynamic pages, allow for templates to be created without manually copying each page. Wix has amazing music player integration, allowing composers and music artists to showcase and sell their work directly from their website. The apps, coding tools and new addition, called Velo, allow for infinite customization, making Wix a great choice for anyone who needs more than the basics.

    Cons

    Overall, Wix is amazing and I have had very positive experiences using their platform. However there are a few areas for improvement. Wix is missing Apple Pay functionality at the moment. This drives customers to other platforms in order to fill this gap. Wix also has an amazing art store app with so much potential, however the company used for print fulfillment has received several less-than stellar reviews. I have also noticed that website speeds for Wix sites tend to be slightly slower than other companies. There are also several formatting glitches I have experienced with Wix, especially with page layout, but they seem to be short-lived. The limited social media share button customization in terms of color, shape and formatting can be frustrating for websites with a specific decor. Otherwise, my experience has been very positive.

    Matthew P.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Great service for setting up a new website!

    Reviewed on 25/04/2021

    Overall, the ease of use and simple beauty of Wix is, for me, well worth the premium I pay. If I...

    Overall, the ease of use and simple beauty of Wix is, for me, well worth the premium I pay. If I can pay a little extra to save a whole lot of time and headache, I do - and Wix lets me do exactly that.

    Pros

    Wix is incredibly easy to use, especially with Wix's ADI (Artificial Design Intelligence). I have zero knowledge of web design, let alone design in and of itself. Using Wix's ADI I was able to make a gorgeous website for my company that continues to get compliments. It's very easy to update the website with new information, which is a must-have for me. I've rarely had issues with speed or usability - Wix just works.

    Cons

    Wix can be expensive. The price for ease of use seems to be higher premiums for what would be a given elsewhere - specifically, higher plans within their "website plans" tier only really offer marketing incentives (in my opinion) that expire after a year of use. Sure, you get more storage as well - but $5/mo just for an extra 10GB of storage (from Unlimited plan to Pro plan) seems a little steep, given that for $0.05 I could store the same amount on Backblaze B2 and use a Wordpress instance. In short, anything beyond the basic Combo plan seems obtusely overpriced. Moreover, every single time I enter Wix to edit my site, I feel I'm met with annoying advertisements to get a custom email, get a custom domain, etc. etc. which are just advertisements for services I already have elsewhere (though lately these have calmed down).

    Showing 5 reviews of 5,852 Read all reviews

    Wix FAQs

    Below are some frequently asked questions for Wix.

    Wix offers the following pricing plans:

    • Starting from: EUR 4.50/month
    • Pricing model: Free, Subscription
    • Free Trial: Not Available

    We do not have any information about Wix features

    Wix has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Wix supports the following languages:

    English, French, German, Italian, Japanese, Portuguese, Russian, Spanish

    Wix supports the following devices:

    Android (Mobile), iPhone (Mobile)

    Wix integrates with the following applications:

    123FormBuilder, CakeMail, Dropbox Business, Eventbrite, Facebook, Google Analytics, Google Workspace, Instagram, LiveChat, Mailchimp, PayPal, Tidio, Twitter

    Wix offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

    Related categories

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