About Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

Pricing starting from:

USD 25.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Mixpanel

  • Powerful reports to answer any question – Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention.

  • Simple workflows to get answers fast – Build funnels, see top user flows, create cohorts, and more with just a few clicks.

  • Connect to your data stack – Bring in all of the right data and trigger targeted actions throughout your stack. Mixpanel offers more than 50 integrations and can connect directly to your data warehouse.
  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English

    Pricing starting from:

    USD 25.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

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    Features

    Total features of Mixpanel: 56

    • AB Testing
    • Activity Dashboard
    • Alerts/Notifications
    • Audience Targeting
    • Campaign Management
    • Campaign Segmentation
    • Cohort Analysis
    • Collaboration Tools
    • Communication Management
    • Contextual Targeting
    • Conversion Tracking
    • Customer Journey Mapping
    • Customer Segmentation
    • Dashboard
    • Data Connectors
    • Data Discovery
    • Data Import/Export
    • Data Visualization
    • Device Targeting
    • Drag & Drop
    • Engagement Tracking
    • Event Tracking
    • Event Triggered Actions
    • Funnel Analysis
    • Geotargeting
    • Goal Setting / Tracking
    • In-App Events Tracking
    • Interactive Reports
    • KPI Monitoring
    • ML Algorithm Library
    • Mobile Alerts
    • Model Training
    • Multiple Site Management
    • Multivariate Testing
    • Notification Scheduling
    • Pageview Tracking
    • Performance Metrics
    • Predictive Analytics
    • Predictive Modeling
    • Product Data Management
    • Push Notifications
    • Referral Tracking
    • Reporting/Analytics
    • Retention Tracking
    • Revenue Tracking
    • Single Page View
    • Split Testing
    • Statistical Analysis
    • Statistical Modeling
    • Usage Tracking/Analytics
    • User Interaction Tracking
    • Visual Analytics
    • Visual Editor
    • Visual Notifications
    • Visualization
    • Website Analytics

    Alternatives

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    Reviews

    Overall rating

    4.5 /5
    (100)
    Value for Money
    4/5
    Features
    4.4/5
    Ease of Use
    3.9/5
    Customer Support
    4.2/5

    Already have Mixpanel?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 100
    Swati R.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Experience from a Digital Marketer perspective

    Reviewed on 05/04/2022

    Overall I have had a super positive experience with MixPanel. It fulfils all my data analytics and...

    Overall I have had a super positive experience with MixPanel. It fulfils all my data analytics and visualisation needs and gives me the ability to slice, dice and present data in an easy to understand format. With MixPanel we establish effectiveness and efficiency of various marketing channels and their campaigns by viewing weekly/custom range retention, session time, end funnel events and other conversion rates of different channels.

    Pros

    MixPanel provides well segmented data in a consumable format (after applying various event or other filters). We can analyse each step and level of user engagement in real time and identify various funnel metrics and the major funnel drops. This helps us in making product changes by understanding user pain points and the challenges the are facing with the product and also in scaling/pausing marketing campaigns.

    Cons

    To be able to use MixPanel is a skill in itself, having said that it is not an easy tool to use at first. It can be challenging to use for users belonging to non tech backgrounds.

    Verified Reviewer
    Overall rating
    • Industry: Computer Software
    • Company size: 501-1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great Analytics tool for Decision Making

    Reviewed on 26/09/2020

    It was a great product we use it on daily bases to track the user activity on our site and based on...

    It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

    Pros

    1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.
    2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products.
    3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data.
    4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

    Cons

    Sometimes we face issue in profiling of the users.

    Alternatives Considered

    Google Analytics 360

    Reasons for Choosing Mixpanel

    It does not give the flexibility to manage our events.

    Switched From

    Kissmetrics

    Reasons for Switching to Mixpanel

    1. Flexibility to customize our events. 2. Realtime data was fast.
    Pius E.
    Overall rating
    • Industry: Internet
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Mixpanel

    Reviewed on 10/05/2022

    Satisfactory! Mixapanel has helped me improve my product faster with more in-depth analysis and...

    Satisfactory! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions.

    Pros

    The dashboard reporting is amazing! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers

    Cons

    Setting it up is not easy in comparison to Google Analytics! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually.

    Alternatives Considered

    Google Analytics 360

    Reasons for Switching to Mixpanel

    Mixpanel offered more in-depth information basically in terms of hypersensitive product events such as sign ups, conversions, and daily active users.
    Hasin A.
    Overall rating
    • Industry: Higher Education
    • Company size: 501-1,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    One of the best web analytics tools

    Reviewed on 04/04/2018

    - Web analytics
    - Mobile Analytics
    - Marketing Attribution

    - Web analytics
    - Mobile Analytics
    - Marketing Attribution

    Pros

    The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

    Cons

    The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

    Caren J.
    Overall rating
    • Industry: Financial Services
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    An innovative tool that provides more comprehensive search and data collection options

    Reviewed on 02/04/2022

    Our team's productivity has increased as a result of using Mixpanel, which has reduced the amount...

    Our team's productivity has increased as a result of using Mixpanel, which has reduced the amount of time it takes to interpret massive amounts of data and better understand customer interactions.

    Pros

    Mixpanel As long as you can track the data accurately from reputable sources, you'll be able to see how and how much people trust your ad, all without having to learn too much about it or rely on any prior expertise. You can get from raw data to actionable insights in a matter of minutes with this tool, thanks to its quick search feature and all the options it offers. Mixpanel provides many options for sorting results based on various classifications, such as your product type, target groups, and behavioral patterns. Customers may see all of this on personalized panels, along with reports that are easy to interpret. Every tiny change can be shared with my coworkers, which extends the possibility for finding solutions and leveraging that information to establish precise timeframes.

    Cons

    The platform's master requires lengthy training before he or she can use it to its full potential. There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking for, and this may be due to the fact that the data has not been set up correctly by the user, which can be quite distracting.

    Showing 5 reviews of 100 Read all reviews

    Mixpanel FAQs

    Below are some frequently asked questions for Mixpanel.

    Mixpanel offers the following pricing plans:

    • Starting from: USD 25.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations

    Mixpanel has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Mixpanel supports the following languages:

    English

    Mixpanel supports the following devices:

    Mixpanel integrates with the following applications:

    AB Tasty, Adjust, Alooma, Appcues, AppsFlyer, Apptimize, Branch Metrics, Chameleon, Chartio, ChurnZero, Fivetran, FullStory, Gainsight CS, Google Cloud Platform, Help Scout, Intercom, Iterable, Kameleoon, Kochava, LeadsBridge, Marketo Engage, Microsoft Azure, MoEngage, OneSignal, Operations Hub, Optimizely, Radar, Segment, SharpSpring from Constant Contact, Slack, Tealium Customer Data Hub, Tray.io, Usermind, VWO Fullstack, Workato, Zapier, Zendesk, Zoho PageSense

    Mixpanel offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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