Mixpanel

4.5 (138)
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Powerful, self-serve product analytics.

About Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.


Key benefits of Mixpanel

  • Powerful reports to answer any question – Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention.

  • Simple workflows to get answers fast – Build funnels, see top user flows, create cohorts, and more with just a few clicks.

  • Connect to your data stack – Bring in all of the right data and trigger targeted actions throughout your stack. Mixpanel offers more than 50 integrations and can connect directly to your data warehouse.

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    Not sure about Mixpanel? Compare with a popular alternative

    Mixpanel

    4.5 (138)
    VS.

    Starting Price

    USD 25.00
    month
    USD 120.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

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    Integrations

    41
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    Ease of Use

    4.1 (138)
    4.5 (72)

    Value for Money

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    4.1 (72)

    Customer Service

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    4.3 (72)
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    Reviews

    Overall rating

    4.5 /5
    (138)
    Value for Money
    4.2/5
    Features
    4.4/5
    Ease of Use
    4.1/5
    Customer Support
    4.2/5

    Already have Mixpanel?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 138
    Romaric
    Romaric
    Overall rating
    • Industry: Computer Software
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Mixpanel

    Reviewed on 11/02/2023

    Mixpanel helps us to measure how customers engage and interact with our services which tremendously...

    Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.

    Pros

    Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.

    Cons

    Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.

    Luis
    Luis
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The king for product Analytics

    Reviewed on 01/11/2023

    I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product...

    I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels.

    Pros

    Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.

    Cons

    There are some analytics features only accessible in Enterprise, but it is a minor inconvenience.

    Joe
    Joe
    Overall rating
    • Industry: Computer Software
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    Would like to see more features

    Reviewed on 16/12/2018

    Pros

    It's a place where we can store and view important data points.

    Cons

    It's not easy to see what you need to from the data. Lacks a lot of features and functions.

    Jackson
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 1,001–5,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Mixpanel Is an Excellent Market Analytics Solution

    Reviewed on 17/04/2024

    Pros

    I am impressed by the accuracy of this market analytics solution.
    Mixpanel has been so reliable.

    Cons

    I do not dislike Mixpanel.
    Mixpanel has brilliant features.

    Mohammed
    Mohammed
    Overall rating
    • Industry: Construction
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Customer data management by Mixpanel

    Reviewed on 17/12/2022

    Experience is good so far we are able to use the software effectively to understand our user...

    Experience is good so far we are able to use the software effectively to understand our user behavior and understand where we need to improve

    Pros

    We use Mix panel to know the behavior or our customers and analyze. This is very easy with Mixpanel and we also had someone from Mixpanel to train us on how to use and read the data from the software

    Cons

    Sometimes, we may have to navigate a lot to find a user information. There has to be some shortcuts or onscreen tutorials

    Showing 5 reviews of 138 Read all reviews

    Mixpanel FAQs

    Below are some frequently asked questions for Mixpanel.

    Mixpanel offers the following pricing plans:

    • Starting from: USD 25.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations

    Mixpanel has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Mixpanel supports the following languages:

    English

    Mixpanel supports the following devices:

    Mixpanel integrates with the following applications:

    AB Tasty, Adjust, Alooma, Amazon Redshift, Appcues, AppsFlyer, Apptimize, Branch Metrics, Chameleon, Chartio, ChurnZero, Fivetran, Fullstory, Gainsight CS, Google Cloud, Google Cloud BigQuery, Help Scout, Intercom, Iterable, Kameleoon, Kochava, Lead Gen & CRM (formerly SharpSpring), LeadsBridge, Marketo Engage, Microsoft Azure, MoEngage, OneSignal, Operations Hub, Optimizely, Radar Privacy, Segment, Slack, Snowflake, Tealium Customer Data Hub, Tray.io, Usermind, VWO Fullstack, Workato, Zapier, Zendesk Suite, Zoho PageSense

    Mixpanel offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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