About Mixpanel
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
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- Industry: Education Management
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Simple & effective product analytics tool
Reviewed on 31/10/2021
Overall, I'm pretty happy with the product. Since we had just launched the product in the market,...
Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.
Pros
I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.
Cons
Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.
- Industry: Building Materials
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A powerful tool for gaining real insights into users' behaviors.
Reviewed on 12/03/2023
With the support of Mixpanel, we are now able to gain a more in-depth comprehension of clients'...
With the support of Mixpanel, we are now able to gain a more in-depth comprehension of clients' behavior and generate reports and dashboards that provide a more precise comprehension of data.
Pros
Mixpanel is a great tool for tracking and analyzing how users act, and it is built in a way that makes it easy to get to the tools we need. I appreciate the ease of setting up different paths for data as well as having dashboards and reports that show all the details. With Mixpanel's collaboration features, I can get my team involved in all operations. This lets us mine data from more sources to get the best results.
Cons
While I don't see this as a major issue, there are a few situations when we can't get to the necessary streams when setting up customized events.
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
Would like to see more features
Reviewed on 16/12/2018
Pros
It's a place where we can store and view important data points.
Cons
It's not easy to see what you need to from the data. Lacks a lot of features and functions.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Detailed User Analytics with Mixpanel
Reviewed on 03/04/2023
Overall MixPanel is an amazing addition to the analytics stack which helps product and marketing...
Overall MixPanel is an amazing addition to the analytics stack which helps product and marketing teams in optimising user journeys and onboarding flows.
Pros
MixPanel offers incredibly detailed and insightful view into customer journey on web as well as app.It helps us understand user touch points and behavioural journey on the app which further helps the product team to make a better product.We can analyse different events and user properties which further helps in campaign optimisation.
Cons
MixPanel has a very tough onboarding and feature adoption, too many user properties and filters further extend the learning curve.
- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Data tool for more established companies
Reviewed on 16/08/2018
When working Mixpanel is fantastic. It can help companies see their acquisition, activation,...
When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.
Pros
Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.
Cons
The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.
Mixpanel FAQs
Below are some frequently asked questions for Mixpanel.Q. What type of pricing plans does Mixpanel offer?
Mixpanel offers the following pricing plans:
- Starting from: USD 25.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations
Q. Who are the typical users of Mixpanel?
Mixpanel has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Mixpanel support?
Mixpanel supports the following languages:
English
Q. Does Mixpanel support mobile devices?
Mixpanel supports the following devices:
Q. What other apps does Mixpanel integrate with?
Mixpanel integrates with the following applications:
AB Tasty, Adjust, Alooma, Appcues, AppsFlyer, Apptimize, Branch Metrics, Chameleon, Chartio, ChurnZero, Fivetran, FullStory, Gainsight CS, Google Cloud, Help Scout, Intercom, Iterable, Kameleoon, Kochava, Lead Gen & CRM (formerly SharpSpring), LeadsBridge, Marketo Engage, Microsoft Azure, MoEngage, OneSignal, Operations Hub, Optimizely, Radar Privacy, Segment, Slack, Tealium Customer Data Hub, Tray.io, Usermind, VWO Fullstack, Workato, Zapier, Zendesk Suite, Zoho PageSense
Q. What level of support does Mixpanel offer?
Mixpanel offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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