---
description: Learn more about Zoho Campaigns. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
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title: Zoho Campaigns Reviews, Cost & Features | GetApp Australia 2026
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# Zoho Campaigns

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> Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.
> 
> Verdict: Rated **4.3/5** by 317 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Zoho Campaigns

 You don´t have to know any HTML or web design to build your email templates. The drag-and-drop editor makes it easy for you to design newsletters that suit your need.&#10;Import your newsletter templates. If you have already designed some newsletter templates, you can easily import them to Zoho Campaigns. &#10; Sync contact details from Zoho CRM and select particular custom views. This will help you to focus on a specific group of customers.&#10; Integration with Google Apps. You can synchronize contacts and content that you have stored inside Google Apps in a few clicks.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 317 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Zoho
- **Founded**: 1996

## Commercial Context

- **Starting Price**: EUR 4.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Enjoy a free plan for sending 6000 emails to 2000 contacts per month.&#10;Choose a standard monthly subscription that starts from $4 or a professional plan of $6 per month. Both these plans are available on a yearly basis as well for $3 and $4.5, respectively. You can also buy credits and send email campaigns without a monthly or annual subscription.&#10;Moreover, if you need custom plans or require sending 100,000 emails/contacts per month, you will receive a quote based on your business requirement.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Bulgarian, Chinese, Croatian, Danish, Dutch, English, French, German, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Automated Responses
- Autoresponders
- Batch Processing
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Communication Management

## Integrations (51 total)

- A2P SMS Monetization
- Bigin by Zoho CRM
- Bird
- Box
- Clickatell
- Dropbox
- Dynamics 365
- Eventbrite
- Evernote Teams
- Gmail
- GoTo Webinar
- Google Analytics 360
- Google Contacts
- Google Drive
- Google Photos

... and 36 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Campaign Management Software](https://www.getapp.com.au/directory/304/campaign-management/software)

## Related Categories

- [Campaign Management Software](https://www.getapp.com.au/directory/304/campaign-management/software)
- [Email Marketing Software](https://www.getapp.com.au/directory/307/email-marketing/software)
- [SMS Marketing Software](https://www.getapp.com.au/directory/1291/sms-marketing/software)
- [Contact Management Software](https://www.getapp.com.au/directory/337/contact-management/software)
- [Marketing Automation Software](https://www.getapp.com.au/directory/308/marketing-automation/software)

## Alternatives

1. [Brevo](https://www.getapp.com.au/software/91466/brevo) — 4.6/5 (3523 reviews)
2. [Gmail](https://www.getapp.com.au/software/91602/gmail) — 4.8/5 (13564 reviews)
3. [MailerLite](https://www.getapp.com.au/software/10156/mailerlite) — 4.7/5 (2324 reviews)
4. [Constant Contact](https://www.getapp.com.au/software/90578/constant-contact) — 4.3/5 (2953 reviews)
5. [ActiveCampaign](https://www.getapp.com.au/software/2348/activecampaign) — 4.6/5 (2571 reviews)

## Reviews

### "Zoho Campaigns review by Mehandi Islam ( Sales & Marketing Automation Expert)" — 4.0/5

> **Mehandi** | *3 April 2022* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: The most impactful features of zoho campaigns are:-&#10;&#10;1) Large Canvas for campaign planning (for creating workflow automations ).&#10;2) Email Templates (saves time).&#10;3) Asset  uploading (I upload all my images in separate folders inside Zoho Campaigns to use them late in campaigns).&#10;4) Inexpensive Pricing ( Affordable for any small business owner).&#10;5) Contact Management.&#10;&#10;Yes, this product is super easy to use. Integration with my existing business is also easy.
> 
> **Cons**: Things they can improve. speed at which the entire software works. Reporting tools shoudl allow us to download and share customizable reports. There is no any aspect which is difficult to  use. Integration with my existing business was super easy.
> 
> My overall experice with Zoho Campaigns is good I can say that 4.5/5 only thing which they need to do to make it 5/5 is the speed of their application. I am solving all my email marketing problems, lead managament and customer managemet ( database). It is always easy to create the automation workflows and send automated emails for birthday, holidays and special offers with zoho campaigns. Getting attendees for the webinars.

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### "Best Autoresponder/Email Campaign Site I've Found" — 5.0/5

> **Ray** | *20 September 2023* | Media Production | Recommendation rating: 10.0/10
> 
> **Pros**: requires little maintenance. sends our media ministry's email newsletters seamlessly with little issue, and if you ever do have an issue, the live chat on the site is quick and helpful. we can also easily send a quick announcement or marketing message to all of our subscribers at any time.
> 
> **Cons**: to be expected after using the platform for several years, have run into a few kinks and bugs. they are always addressed with great live chat help however.
> 
> Excellent\! genuinely the best autoresponder/email campaign program I've ever found, after trying several\!

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### "I feel like I'm a beta tester." — 1.0/5

> **JJ** | *24 July 2020* | Media Production | Recommendation rating: 0.0/10
> 
> **Pros**: Campains has a lot of features out of the box and is a very affordable option for startups looking for an email solution.
> 
> **Cons**: This entire platform is riddled with bugs, quirks, and errors that make your job so much harder. When things don't work, you normally assume you're doing it wrong with most software. Not with Zoho Campaigns. &#10;&#10;When things don't work, it's most likely broken on their side. 3 months into using this software every day, and we've already reported 3 different instances where their software was not working as intended.&#10;&#10;If I was getting this software for free, that would be OK. But since we're paying hundreds of dollars each month to use it, this is not acceptable.
> 
> Clunky, slow and an overall terrible user experience.&#10;&#10;From a distance, it looks shiny with a ton of functionality. But when you actually start using it, you'll see a myiad of small aesthetics that don't look right (loading bar doesn't extend full width, loading dots are blurred) and the loading times are among the slowest for any software I've ever used. &#10;&#10;Now all of those things are OK, because functionality is what matters the most, right?&#10;&#10;This would be true if the functionality of the platform actually worked as intended. We've run into issues like:&#10;&#10;-Duplicating a workflow gets stuck and never duplicates. The bug required Zoho team to fix it on their side which took 3-5 business days.&#10;-Changing a font color for an HTML email doesn't work. You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong.&#10;-Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later.&#10;&#10;The list goes on and on. I wish this program just worked and I didn't have to write this review.&#10;&#10;The one good thing about this software is that their customer service team is very responsive, and they normally fix the problems. But again, I feel like I'm a beta tester working with them through all of these bugs.&#10;&#10;I don't recommend this software to anyone.

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### "Best option email marketing for small business" — 4.0/5

> **Balaji** | *29 June 2022* | Biotechnology | Recommendation rating: 8.0/10
> 
> **Pros**: Continues improvement of the product and more number of features available to manage your email marketing campaigns. the ability to test the dynamic content is one of the good feature they added to the list. Predefined automation flow which sync with CRM toll is one of the great feature.
> 
> **Cons**: Sometime, the platform runs slow. It's really pain to manage when it perform very slow. Some of the templates looks good on the platform where as the same have issues. Specifically the compatibility across multiple email platforms need to be improved.
> 
> Wide verity of options available in the tool and their constant improvement of the product. I can campare the tool which I was using in 2009 and the difference now. There are more in terms of features introduced and look and feel of the platform has been changed a lot. This is one of the best Indian based platform for small and medium business

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### "Best Email CRM" — 5.0/5

> **Siraj** | *26 October 2023* | Hospital & Health Care | Recommendation rating: 5.0/10
> 
> **Pros**: What I like most about Zoho Campaigns is its comprehensive and user-friendly platform, enabling seamless management of email campaigns, streamlined contact organization, and detailed performance tracking, all contributing to enhanced marketing strategies and improved customer engagement.
> 
> **Cons**: Zoho Campaigns could benefit from more advanced reporting features and improved integration capabilities with certain platforms, ensuring a more holistic and streamlined marketing experience for users.
> 
> My overall experience with Zoho Campaigns has been positive. The platform's intuitive interface, comprehensive features, and reliable customer support have greatly facilitated efficient email marketing campaigns and enhanced audience engagement, contributing to successful marketing endeavors

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