--- description: Learn more about Brandwatch. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Brandwatch Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/1455/influencer-marketing/software) > [Brandwatch](/software/90431/brandwatch) # Brandwatch Canonical: https://www.getapp.com.au/software/90431/brandwatch Page: 1 / 11\ Next: [Next page](https://www.getapp.com.au/software/90431/brandwatch?page=2) > Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources. > > Verdict: Rated **4.2/5** by 255 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Brandwatch Brandwatch is a consumer intelligence and social media management solution that empowers companies to understand and engage with customers at the speed of social. Its consumer intelligence solution offers AI-enriched data from various social and online sources helping data-driven organizations better understand how consumers feel about brands, products and industry trends and topics. Within its social media management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features an intuitive and collaborative UI and is complemented by the support team in the business. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 255 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Cision - **Founded**: 1867 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more ## Features - @mentions - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Escalation - Alerts/Notifications - Analytics - Approval Process Control - Audience Analytics - Audience Engagement - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Benchmarking - Brand Guidelines - Brand Management - Brand Tracking ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Influencer Marketing Software](https://www.getapp.com.au/directory/1455/influencer-marketing/software) ## Related Categories - [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software) - [Web Analytics Tools](https://www.getapp.com.au/directory/109/web-analytics/software) - [Brand Management Software](https://www.getapp.com.au/directory/302/brand-management/software) - [Reputation Management Software](https://www.getapp.com.au/directory/873/reputation-management/software) - [Social Media Monitoring Software](https://www.getapp.com.au/directory/1091/social-media-monitoring/software) ## Alternatives 1. [YouScan](https://www.getapp.com.au/software/114583/youscan) — 4.9/5 (114 reviews) 2. [Sprout Social](https://www.getapp.com.au/software/20453/sprout-social) — 4.4/5 (606 reviews) 3. [Infegy Atlas](https://www.getapp.com.au/software/2050010/atlas) — 4.6/5 (83 reviews) 4. [Sprinklr](https://www.getapp.com.au/software/100180/sprinklr) — 4.3/5 (91 reviews) 5. [facelift](https://www.getapp.com.au/software/117515/facelift) — 4.4/5 (131 reviews) ## Reviews ### "Falcon.io Review" — 5.0/5 > **Rob** | *25 August 2021* | Market Research | Recommendation rating: 7.0/10 > > **Pros**: Great program to publish and schedule your social media content - especially if you have a lot of content to publish. > > **Cons**: It is very similar to other programs- but somewhat more expensive. > > Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts. ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *11 December 2024* | Publishing | Recommendation rating: 9.0/10 > > **Pros**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Cons**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Brandwatch: Useful Tool, Predatory Business Practices" — 1.0/5 > **Chris** | *9 March 2025* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: Brandwatch used to be a solid analytics \& social listening tool. The dashboard was well-structured, reporting was comprehensive, \& sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, \& market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. > > **Cons**: Deceptive renewal tactics \& a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal \& a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. > > I was a strong advocate for Brandwatch \& regularly recommended it to peers \& leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines \& deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. ----- ### "market leader and first mover since 1999" — 5.0/5 > **Michele** | *24 September 2021* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: 100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need > > **Cons**: to leverage it at fool capacity it require some serious skills in query wirting > > always available to solve issue or arrange product training. ----- ### "Take the time to explore" — 5.0/5 > **Verified Reviewer** | *20 March 2020* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard. > > **Cons**: Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage. > > I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad. ----- Page: 1 / 11\ Next: [Next page](https://www.getapp.com.au/software/90431/brandwatch?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/90431/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data