--- description: Learn more about Brandwatch. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Brandwatch Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/1455/influencer-marketing/software) > [Brandwatch](/software/90431/brandwatch) # Brandwatch Canonical: https://www.getapp.com.au/software/90431/brandwatch Page: 1 / 11\ Next: [Next page](https://www.getapp.com.au/software/90431/brandwatch?page=2) > Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources. > > Verdict: Rated **4.2/5** by 235 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Brandwatch Brandwatch is a consumer intelligence and social media management solution that empowers companies to understand and engage with customers at the speed of social. Its consumer intelligence solution offers AI-enriched data from various social and online sources helping data-driven organizations better understand how consumers feel about brands, products and industry trends and topics. Within its social media management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features an intuitive and collaborative UI and is complemented by the support team in the business. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 235 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Cision - **Founded**: 1867 ## Commercial Context - **Pricing model**: Other - **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish - **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more ## Features - @mentions - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Escalation - Alerts/Notifications - Analytics - Approval Process Control - Audience Analytics - Audience Engagement - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Benchmarking - Brand Guidelines - Brand Management - Brand Tracking ## Integrations (19 total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Influencer Marketing Software](https://www.getapp.com.au/directory/1455/influencer-marketing/software) ## Related Categories - [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software) - [Web Analytics Tools](https://www.getapp.com.au/directory/109/web-analytics/software) - [Brand Management Software](https://www.getapp.com.au/directory/302/brand-management/software) - [Reputation Management Software](https://www.getapp.com.au/directory/873/reputation-management/software) - [Social Media Monitoring Software](https://www.getapp.com.au/directory/1091/social-media-monitoring/software) ## Alternatives 1. [Trustpilot](https://www.getapp.com.au/software/113149/trustpilot) — 4.5/5 (1202 reviews) 2. [Birdeye](https://www.getapp.com.au/software/112535/birdeye) — 4.7/5 (702 reviews) 3. [Brand24](https://www.getapp.com.au/software/101485/brand24) — 4.7/5 (254 reviews) 4. [GiveMe5.ai](https://www.getapp.com.au/software/182703/grab-your-reviews) — 4.7/5 (86 reviews) 5. [Hootsuite](https://www.getapp.com.au/software/20432/hootsuite) — 4.4/5 (3795 reviews) ## Reviews ### "Falcon.io is a One Stop Social Media Stop for Agencies" — 4.0/5 > **Lynan** | *23 March 2020* | Hospitality | Recommendation rating: 8.0/10 > > **Pros**: I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team \& I can post for clients on Facebook, Instagram, LinkedIn \& Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks. > > **Cons**: Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats. > > I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier. Its streamlined our content creation process and made us more consistent with posting at optimal times on different platforms than ever. Also we can get months ahead with scheduled content, like we'd always dreamed. Its freed up time for other important business things\! ----- ### "You can't go wrong with Falcon" — 4.0/5 > **Hannah** | *11 January 2022* | Construction | Recommendation rating: 8.0/10 > > **Pros**: The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too\! > > **Cons**: The reporting system isn't the best. There are a lot of glitches and it's hard to manipulate the numbers the way you want, but you can get the basics. ----- ### "Brandwatch is a bad deal" — 1.0/5 > **Hannah** | *5 May 2016* | Marketing & Advertising > > **Pros**: In-depth analytics and word cloud features are neat. > > **Cons**: Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program. > > We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel. ----- ### "Excellent so far\!" — 5.0/5 > **Sophie** | *13 March 2020* | Food & Beverages | Recommendation rating: 8.0/10 > > **Pros**: The product is easy to use and hands down the best thing that comes with it is the constant support of their staff. Always very helpful and quick in responding to queries. > > **Cons**: I think overall the platform could be a little more visual. We've previously used Dash Hudson and found this to be 100% user friendly and metrics could be understood at a glance. > > Enjoying it so far, it meets all our needs and has great customer support. ----- ### "Falcon.io makes it easy" — 4.0/5 > **Vinko** | *27 March 2020* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Very easy to use and the data collection is brilliant. Customer support is out of this world. > > **Cons**: Lack for social listening analytics. In this sense it feels a bit light-weight. Twitter content performance data is limited. Boolean search queries are too limited for complex search queries. > > It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless. ----- Page: 1 / 11\ Next: [Next page](https://www.getapp.com.au/software/90431/brandwatch?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/90431/brandwatch) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data