Mailchimp
About Mailchimp
Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.
Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.
Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.
Key benefits of Mailchimp
- Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.
- Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.
- Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.
- Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.
- Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.
- Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.
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Reviews
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Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Finest Email Marketing and Automation Platform
Reviewed on 06/01/2025
Best Email Automation tool with Scalability, Analytics and Reporting makes to stand it one out of...
Best Email Automation tool with Scalability, Analytics and Reporting makes to stand it one out of the Best
Pros
User friendly Interface and Comprehensive email templates are the best facts of Mailchimp
Cons
Pricing and Limited Customization are the least facts of Mailchimp
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Mailchimp AI for the Win!
Reviewed on 24/12/2024
I enjoy utilizing the Mailchimp platform for basic business email blasts. The incorporation of...
I enjoy utilizing the Mailchimp platform for basic business email blasts. The incorporation of artificial intelligence and templates designed to match my website are an added bonus.
Pros
I enjoy the ease of use, incorporation of AI, template designs to automatically match my website, and data analytics.
Cons
The user inteface can be somewhat cumbersome.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Does the job, but that is all.
Reviewed on 13/01/2025
Mailchimp is fine if you truly need the bare bones to set up your emails. It does the job. You wont...
Mailchimp is fine if you truly need the bare bones to set up your emails. It does the job. You wont get any additional bells and whistles, support help, 3rd party integrations, etc without having to go through a maze to get there. The "out of the box" solution is very minimal. If you are a decent sized brand would recommend a more robust ESP.
Pros
Mailchimp's email builder is easy to use and understand and you can make several emails very quickly.
Cons
Not enough segmentation available and not great with 3rd party integrations. Support is also not super helpful.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great Templates Easy Automation
Reviewed on 24/10/2024
One thing Mailchimp nails is email automation. I’ve set up automated welcome sequences, post-purchas...
One thing Mailchimp nails is email automation. I’ve set up automated welcome sequences, post-purchase emails, and even abandoned cart reminders, and they all work seamlessly. It saves me so much time and ensures I’m always engaging with my subscribers at the right moments. Plus, the targeting options are really powerful, you can send personalized emails based on user behavior, and it’s all pretty easy to set up. This feature alone makes Mailchimp worth it for me.
Pros
Creating email campaigns with Mailchimp is easy, thanks to their drag-and-drop builder. The templates look professional, and I can customize them to fit my brand. It’s also cool that Mailchimp gives you suggestions based on industry best practices while you’re building, which is helpful when you’re trying to improve your emails.
Cons
I think some of the customization options could be a bit more flexible, but the end result always looks polished
Reasons for Switching to Mailchimp
Just overall ease of use. I can set things up and be sure my clients can get in and change whatever they need.- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Mailchimp good
Reviewed on 24/12/2024
Pros
Easy to use.
User friendly.
I like the reports.
Cons
Contacts list is not easily updated or searchable.
Mailchimp FAQs
Below are some frequently asked questions for Mailchimp.Q. What type of pricing plans does Mailchimp offer?
Mailchimp offers the following pricing plans:
- Starting from: USD 13.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month
Q. Who are the typical users of Mailchimp?
Mailchimp has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Mailchimp support?
Mailchimp supports the following languages:
Brazilian Portuguese, English, French, German, Italian, Spanish
Q. Does Mailchimp support mobile devices?
Mailchimp supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Mailchimp integrate with?
Mailchimp integrates with the following applications:
123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart Store Builder, Calendly, Call Loop, Capsule, Chargebee, Checkfront, Cin7 Omni, Cliently, Clio, Clover, ConnectWise PSA, Constant Contact, Contactually, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Daylite for Mac, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Kit, Klips, Kommo, Kustomer, LeadDyno, LeadMaster, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, MailerLite, MakePlans, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline CRM, Pipeliner CRM, Podio, PrestaShop, Privy, QuickBooks Online, QuickBooks Online Advanced, QuickTapSurvey, Quotient, Recurly, Rithum, SAP Customer Data Cloud, Sage Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, Shopify, Shopify Plus, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, Stripe Billing, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork Desk, Teamwork.com, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter/X, Typeform, Unbounce, Volusion, Vtiger CRM, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Forms, Zyprr, dotloop, iCloud, noCRM.io, weclapp
Q. What level of support does Mailchimp offer?
Mailchimp offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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