About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Pricing starting from:

USD 10.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.
  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany, Spain, France, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English, French, Portuguese, Spanish

    Pricing starting from:

    USD 10.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - Use email templates and widgets to create fully customized emails
    Mailchimp Software - Automate business processes including follow-ups, email notifications, order confirmations and more
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
    Mailchimp Software - Create segmented subscriber lists to target with campaigns
    View 10 more
    Mailchimp video
    Mailchimp video
    Mailchimp video
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - Use email templates and widgets to create fully customized emails
    Mailchimp Software - Automate business processes including follow-ups, email notifications, order confirmations and more
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
    Mailchimp Software - Create segmented subscriber lists to target with campaigns

    Features

    Total features of Mailchimp: 122

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Archiving & Retention
    • Audience Targeting
    • Auto-Responders
    • Automated Publishing
    • Automated Scheduling
    • Behavior Analytics
    • Behavioral Targeting
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Segmentation
    • Channel Management
    • Click Tracking
    • Collaboration Tools
    • Contact Database
    • Content Management
    • Conversion Tracking
    • Customer Activity Tracking
    • Customer Database
    • Customer Journey Mapping
    • Customer Segmentation
    • Customer Surveys
    • Customisable CTAs
    • Customisable Forms
    • Customizable Fields
    • Customizable Templates
    • Dashboard
    • Data Analysis Tools
    • Data Import/Export
    • Data Synchronization
    • Delivery Tracking
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • For iPad Devices
    • Form Builder
    • Geolocation
    • Geotargeting
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • Lead Nurturing
    • List Management
    • Live Chat
    • Location Tracking
    • Mailing List Management
    • Marketing Automation
    • Marketing Calendar
    • Mass Texting
    • Mobile Access
    • Mobile Optimized Emails
    • Mobile Retargeting
    • Mobile Survey
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Distribution
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Offline Response Collection
    • Performance Metrics
    • Personalization
    • Post Scheduling
    • Preview Functionality
    • Question Branching
    • Question Library
    • Question Piping
    • ROI Tracking
    • Randomization
    • Real Time Analytics
    • Real Time Data
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Reporting
    • Recommendations
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Quotas
    • Response Validation
    • Responsive
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Shared Inboxes
    • Site Intercept Survey
    • Skip Logic
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring
    • Social Media Retargeting
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Support Audio/Images/Video
    • Survey Builder
    • Team Management
    • Template Management
    • Third Party Integrations
    • URL Customization
    • WYSIWYG Editor
    • Website Visitor Tracking
    • Workflow Management

    Alternatives

    Constant Contact

    4.3
    #1 Alternative to Mailchimp
    Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world,...

    AWeber

    4.4
    #2 Alternative to Mailchimp
    AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of...

    Sendinblue

    4.5
    #3 Alternative to Mailchimp
    Sendinblue users love its simple and powerful tools for managing email marketing campaigns, automation, transactional...

    ActiveCampaign

    4.6
    #4 Alternative to Mailchimp
    Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and...

    Reviews

    Overall rating

    4.5 /5
    (14,719)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 14,719
    Justin L.
    Overall rating
    • Industry: Media Production
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best Email Marketing Software Available

    Reviewed on 24/04/2022

    The customer service is outstanding. I was having some trouble developing a campaign and reached...

    The customer service is outstanding. I was having some trouble developing a campaign and reached out to customer support and got a reply within 10 hours. I was able to resolve my issue quickly. Mailchimp has really become my Go To tool for all things email marketing related and it has touched on other applications, such as developing a killer landing page which actually gets conversions. I also feel that the free version really does give you a lot to start with, but it is easy to outgrow that really fast.

    Pros

    Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

    Cons

    I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

    Reasons for Choosing Mailchimp

    Mailchimp combines so many of the features that I was using from other software and just blows it away. I was not able to find anything that came close to Mailchimps features on the other software I was using. I always felt like I was piecing together different elements. Mailchimp solves that problem for me and makes running my campaigns a breeze, which fuels my small business.

    Reasons for Switching to Mailchimp

    Mailchimp had all the features I was looking for and more. I started with the free version and quickly rose to the Standard package. I have been constantly developing and honing in my email list for many years, using many different softwares. I finally landed with Mailchimp because it beats out all the rest of the software by far. Look no further for email marketing!
    Eddie L.
    Overall rating
    • Industry: E-Learning
    • Company size: 2-10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Great for small user lists

    Reviewed on 26/04/2022

    Very positive to get started, but got expensive quickly and the new user interface is very confusing

    Very positive to get started, but got expensive quickly and the new user interface is very confusing

    Pros

    Free for users just getting acquainted to e-mail marketing, especially those with small e-mail lists it makes a great entry point. Many professional looking templates available, so people do not need teams of people who are both artists and can code.

    Cons

    The lists get very expensive after you grow past 2,000 subscribers. It almost gets prohibitively expensive for infrequent users that do not use e-mail marketing regularly to generate business.

    Alternatives Considered

    Constant Contact, Octopus CRM and SendGrid

    Reasons for Choosing Mailchimp

    Constant Contact felt very antiquated, did not have the same features as MailChimp, and MailChimp feels more agile and "lightweight." Constant Contact does not innovative like a tech company

    Switched From

    Constant Contact

    Reasons for Switching to Mailchimp

    Free to start with, easy to deploy, does not require any coding or complex permissioning
    Sebastien F.
    Overall rating
    • Industry: Financial Services
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 6.0 /10

    Good free tool but no free schedule function

    Reviewed on 19/04/2022

    Pros

    Intuitivity for building design and email. Advances function to split email template and put content

    Cons

    the scheduling function is not free. Because of that, I moved to sendinblue wich offer free scheduling .

    Leng V.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2-10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Mailchimp is great for email campaigns

    Reviewed on 26/04/2022

    My overall experience has been ok. It's easy to use, great for the design aspect of email campaigns...

    My overall experience has been ok. It's easy to use, great for the design aspect of email campaigns with the templates etc. it provides great feedback about the campaigns. I know mailchimp has great features that my organization should use better and that way get a better bang of our money.

    Pros

    Design capabilities. To be honest, I've been trying to quit the software because we use too many in our organization for doing email campaigns. The user interface for creating templates and overall design is better than other softwares like Bloomerang and our marketing people keep defending to keep mailchimp for that reason. It's easier to use than some in the competition.

    Cons

    The main weakness I believe is the fact that a lot of the emails go into people's spam folder, which it does not happen with the other database platform we use, Bloomerang. Bloomerang sends the newsletter in chunks (not all at the same time) to avoid that. I don't know if there is something else to it, but the reality is that many people miss our campaigns due to this reason. Also, it's getting more and more expensive, at least for a small grass-root like us

    Angus M.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Great For Small Businesses Or Beginners To Email Marketing

    Reviewed on 02/05/2022

    My experience was very good when getting started, it's a great tool to learn the ins and outs of...

    My experience was very good when getting started, it's a great tool to learn the ins and outs of sending a large amount of emails. I did end up growing too large to continue using the software though, but it fits perfectly for small to medium sized businesses.

    Pros

    Mailchimp was the first service I ever used for sending a lot of emails, I like how easy they make it to get started, and the range of email templates provided.

    Cons

    The thing I liked least was whilst emails normally hit inbox, they occasionally didn't which can be annoying. The price also isn't the most competitive if you are sending a large amount of emails.

    Alternatives Considered

    Amazon SES

    Reasons for Switching to Mailchimp

    I at first chose mailchimp over Amazon SES due to all of the tutorials and guides online there is for it.
    Showing 5 reviews of 14,719 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: USD 10.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription

    Mailchimp has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Mailchimp supports the following languages:

    English, French, Portuguese, Spanish

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Autopilot, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7, Cliently, Clio, Clover, Commerce Sciences, ConnectWise Manage, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Facebook for Business, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoToWebinar, Google Analytics, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, Magento Commerce, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Microsoft 365, Microsoft Excel, Mindbody, Mojo Help Desk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Business Cloud Accounting, SalesSeek, Salesforce Commerce Cloud, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork, Teamwork Desk, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Zapier, Zendesk, Zendesk Sell, Zoho CRM, Zoho Forms, Zyprr, amoCRM, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for Mailchimp.