Hootsuite Insights

Pros

Where Insights shines is it's real time data, that most don't offer. You have to wait for things to be compiled into reports before you can view them. With Insights, you are able to view your reach and social streams in real time, to quickly analyze the interactions and reach of your posts.

It anaylyzes SO many sources to help you handle your metrics and know what stream is going to be more productive for you to focus on, and what customers are clicking and interacting with at any given time.

You can also post updates from an RSS feed, and it has mobile apps and customized reports, which are great for those of us working on the go, or needing specific analytics per report.

Cons

I utilized Hootsuite Insights through another author that had it, and helped her figure out where to focus her marketing. It seemed like a decent program and well built, so when I got back home, I decided to investigate it for myself.

Imagine my surprise when there is no pricing information to be found on their website. You need to contact a salesperson to get any information on price, which is a huge turn-off right off the bat. Needing to contact someone to learn basic costs tells us we likely can't afford it, and makes it a high pressure situation instead of letting us gather all our facts first before narrowing down companies.

From research I've done, it seems like the costs just continue adding up- using a URL shortener, getting more than 2 reports, adding untold costs to your yearly spend. There are cheaper services out there that don't nickle and dime you with every single thing.

Pros

Logging into uberVU is the first thing I do every morning. In the time it takes for me to finish my first cup of coffee, I can view my Signals dashboard, check on assigned tasks, and see key metrics.

Cons

The cost. Yes it's worth it, but when budgets are small it's a premium priced tool that many users will never get the chance to use.

Pros

Being able to access the performance of all my social media marketing and visibility efforts on one dashboard is a game changer for me! This tool helps me narrow down the specific activities and efforts to keep at and those to discard based on performance

Cons

It keeps evolving so for now, I have no complaints about this tool

Pros

Real-time insights give brands a head start when a crisis erupts.

Cons

Some features may be too sophisticated for small to mid-size companies.

Pros

Ease of use.
It helps to schedule the social posts, that is why most of the marketers like this product.