--- description: Learn more about Salesforce Marketing Cloud. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Salesforce Marketing Cloud Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud](/software/607/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.getapp.com.au/software/607/salesforce-marketing-cloud Page: 1 / 23\ Next: [Next page](https://www.getapp.com.au/software/607/salesforce-marketing-cloud?page=2) > Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships. > > Verdict: Rated **4.2/5** by 531 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Salesforce Marketing Cloud Unifies customer data across channels to enable personalized marketing at scale. Automates repetitive tasks with AI to boost productivity and efficiency. Provides actionable insights through analytics to optimize marketing performance. Facilitates seamless collaboration between sales, service, and marketing teams. Scales capabilities to support business growth and changing needs. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 531 Reviews | | Ease of Use | 3.8/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Salesforce - **Location**: San Francisco, US - **Founded**: 2003 ## Commercial Context - **Starting Price**: USD 25.00 - **Pricing model**: Per User - **Pricing Details**: Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Norway and 14 more ## Features - A/B Testing - AI Copilot - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad Network Integration - Ad hoc Reporting - Alerts/Notifications - Analytics - Archiving & Retention - Asset Lifecycle Management - Audience Targeting - Audio File Management - Automated Publishing - Autoresponders - Behavior Tracking - Behavioral Analytics - Brand Management ## Integrations (7 total) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Campaign Management Software](https://www.getapp.com.au/directory/304/campaign-management/software) ## Related Categories - [Campaign Management Software](https://www.getapp.com.au/directory/304/campaign-management/software) - [Email Marketing Software](https://www.getapp.com.au/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.com.au/directory/308/marketing-automation/software) - [Sales Force Automation Software](https://www.getapp.com.au/directory/338/sales-force-automation/software) - [Lead Management Software](https://www.getapp.com.au/directory/339/lead-management/software) ## Alternatives 1. [Constant Contact](https://www.getapp.com.au/software/90578/constant-contact) — 4.3/5 (2939 reviews) 2. [EmailOctopus](https://www.getapp.com.au/software/111489/emailoctopus) — 4.8/5 (655 reviews) 3. [Brevo](https://www.getapp.com.au/software/91466/brevo) — 4.6/5 (3502 reviews) 4. [Mailchimp](https://www.getapp.com.au/software/8268/mailchimp) — 4.5/5 (17657 reviews) 5. [MailerLite](https://www.getapp.com.au/software/10156/mailerlite) — 4.7/5 (2322 reviews) ## Reviews ### "For sales and marketing operations, this is a highly valuable tool." — 4.0/5 > **Manuel** | *30 June 2022* | Entertainment | Recommendation rating: 9.0/10 > > **Pros**: Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. > > **Cons**: Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. > > Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. ----- ### "SFMC is a great tool\!" — 5.0/5 > **Verified Reviewer** | *16 October 2023* | Financial Services | Recommendation rating: 8.0/10 > > **Pros**: The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists. > > **Cons**: The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder. > > Overall the experience is great. Support is great and quick and it works great for more complex campaigns. ----- ### "Powerful tool but a steep learning curve" — 3.0/5 > **Sarah** | *3 September 2024* | Computer Software | Recommendation rating: 6.0/10 > > **Pros**: The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences. > > **Cons**: Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved. ----- ### "Top Sales Management Software" — 4.0/5 > **Jennifer** | *24 August 2023* | Hospital & Health Care | Recommendation rating: 9.0/10 > > **Pros**: The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. > > **Cons**: More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. > > Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. ----- ### "Marketing in one platform" — 5.0/5 > **Verified Reviewer** | *7 December 2022* | Telecommunications | Recommendation rating: 10.0/10 > > **Pros**: I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach. > > **Cons**: i do not have anything i dislike so far, we constantly use this feature ----- Page: 1 / 23\ Next: [Next page](https://www.getapp.com.au/software/607/salesforce-marketing-cloud?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/607/salesforce-marketing-cloud) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data