Emma by Marigold

4.2 (148)
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Multi-channel marketing that works for you.

About Emma by Marigold

Emma by Marigold is a powerful digital marketing platform that makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.

Emma by Marigold facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.


Key benefits of Emma by Marigold

Create dynamic, real-time segments built on your customers’ data (spending behavior, zip code, birthday, whether they’ve opened a mailing, etc.) and build automated workflows to automatically trigger super-targeted, super-effective campaigns.

Drag and drop content elements like text boxes, images, video blocks, social buttons, and more to build your email exactly how you like it.

Use A/B Content Testing to test variables — CTAs, image placement, content length, subject lines, etc. — from 2 emails across a small percentage of your audience and automatically deliver the winner to the rest.

Automate email campaigns based on customer activity such as purchases, page visits, reviews, and more. Use branching logic to deliver different workflows depending on actions taken.

Create a custom landing page using the drag and drop interface and publish the website with just the click of a button. A unique URL is created to direct clients to the landing page.


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Not sure about Emma by Marigold? Compare with a popular alternative

Emma by Marigold

4.2 (148)
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Starting Price

USD 99.00
month
$20.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

109
141

Integrations

69
200

Ease of Use

4.2 (148)
4.2 (2,428)

Value for Money

3.9 (148)
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Customer Service

4.2 (148)
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Green rating bars show the winning product based on the average rating and number of reviews.

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Reviews

Overall rating

4.2 /5
(148)
Value for Money
3.9/5
Features
3.9/5
Ease of Use
4.2/5
Customer Support
4.2/5

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Showing 5 reviews of 148
Verified Reviewer
Overall rating
  • Industry: Higher Education
  • Company size: 1,001–5,000 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Emma Email tool

Reviewed on 09/08/2018

Overall experience has been great.

Overall experience has been great.

Pros

Emma is a great tool to use for sending out group emails. The ability to layout the campaign with personification with logos and headers and footers make this a great user friendly tool.

Cons

Maybe to have more options for laying out emails and uploading lists more user friendly.

Verified Reviewer
Overall rating
  • Industry: Higher Education
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Excellent enterprise email marketing

Reviewed on 30/08/2018

Overall very positive. The cost is very competitive and most of our divisions and departments are...

Overall very positive. The cost is very competitive and most of our divisions and departments are actually paying less through Emma than they were with services like Constant Contact (we do cost-sharing).

Pros

Very robust and meets the need of supporting multiple divisions and user groups. We share branded templates globally to get beginners up and running quickly. Feedback is consistently positive that the system is very, very easy to use. Less support issues overall.

Cons

Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did. If two users both log into the same campaign they could overwrite each others work.

Cory
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Lacks functionality, no reason to spend on Emma with so many great competitors out there

Reviewed on 27/09/2018

(continued)
- They have a field for custom preview text, but it doesn't work for all email...

(continued)
- They have a field for custom preview text, but it doesn't work for all email providers.

- Has integrations with very few third-party platforms.

- Automation workflow rules lack some basic functionalities (for example, send THIS given XXYZ open conditions are met)Etc.

- Doesn't allow you to personalize Subject Lines or descriptions

- Only A/B testing available is for subject lines

Pros

The WYSIWYG is easy to use. It has the basic email marketing functionalities.

Cons

This platform is quite primitive. I absolutely DO NOT recommend it. I can't wait to switch to something else once our subscription is up.

If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine.

Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity), not fully customizable, etc.

My biggest gripes with Emma are:

- Insights and analytics are quite lacking. Does not go deeper than open, click rates, and opt-outs.

- Out of all email marketing software I have I used, Emma emails are the ones that go into spam most easily.

No, not "promotions" or "unfocused". Spam.

- The available pre-made email templates look very old-school and outdated. Very 2004. There is no marketplace or option to acquire more.

- Thankfully, you can use your own custom HTML email templates, but the interface is a bit funky. Every time you preview your email and hit "back" it returns you to the top of the frame.

- You can't save custom HTML templates and then edit them as a WYSIWYG like in HubSpot or MailChimp.

- Their email templates are NOT fully cross-browser or cross-platform compatible.

- Emma automatically generates mobile versions for their "mobile ready" themes. Other platforms let you make edits to how your mobile and desktop versions will look separately.

Shannon
Shannon
Overall rating
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great interface and the team is helpful when you need them!

Reviewed on 01/08/2018

We can streamline our processes for email solicitations, newsletters and use it for both our...

We can streamline our processes for email solicitations, newsletters and use it for both our company and our clients.

Pros

We enjoy the flexibility that we have in their system. We can structure our campaigns differently for each client that we are working with. We use a zapier integration, which has been extremely helpful for us to get the tracking into our internal system.

Cons

There have been a few situations were parts of the platform that we would like to use are in beta and haven't been as easy to use or clear in how we can utilize them to their full capacity.

Rebecca
Rebecca
Overall rating
  • Industry: Legal Services
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Emma Marketing Software is Easy and Affordable

Reviewed on 29/03/2018

This product allows me to reach law clients for the personal injury firm I currently work for.

This product allows me to reach law clients for the personal injury firm I currently work for.

Pros

I began using this software during my current marketing position at a large law firm. We send out large email blasts to our clients from Emma. Emma makes it extremely simple to upload email lists, create campaigns and email a large list of clients. Emma email reports are also a great way to see which clients you're reaching, helping you in your marketing efforts. The pricing is also very competitive with other email marketing software, with their base pro price.

Cons

I don't have anything negative to say about this software. I haven't experienced any issues with this email marketing software.

Showing 5 reviews of 148 Read all reviews

Emma by Marigold FAQs

Below are some frequently asked questions for Emma by Marigold.

Emma by Marigold offers the following pricing plans:

  • Starting from: USD 99.00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

PRO: starting at $89/month for 10,000 contacts PLUS: starting at $369/month for 25,000 contacts ENTERPRISE: starting at $729/month for 75,000 contacts 14 day, no obligation free trial available.

Emma by Marigold has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Emma by Marigold supports the following languages:

English

Emma by Marigold supports the following devices:

Emma by Marigold integrates with the following applications:

Adobe Commerce, Annex Cloud Loyalty Experience Platform, BentoBox, Better, Blackbaud Raiser's Edge NXT, BriteVerify, ClubReady, Contactually, Dasheroo, Domo, Email on Acid, Eventbrite, EverTrue, Formstack Forms, GiveCampus, GoGoGuest, Google Analytics 360, Gravity Forms, HubSpot CRM, Join It, Justuno, KPMG Spark, Keap, Kindful, Kurate, Leadpages, LiveIntent, Marketing 360, Meevo 2, Mindbody, MoonClerk, OneLogin, OpenTable, Operations Hub, OptinMonster, Order Desk, PatronManager CRM, Perkville, Pike13, Poptin, Privy, Qgiv, Raven Tools, ReviewTrackers, Salesforce Marketing Cloud, Salesforce Sales Cloud, Salpo CRM, SevenRooms, Shopify, Sparkfly, Spendgo, Sprout Social, SurveyMonkey, Textiful, Tray.io, UltraCart, Unbounce, Vimeo, ViralSweep, Volusion, Wishpond, Wistia, WooCommerce, WordPress, XVerify, YouTube, Zapier, Zendesk Suite, accesso ShoWare

Emma by Marigold offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep)

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