dotdigital Engagement Cloud

Omnichannel customer engagement platform.

About dotdigital Engagement Cloud

dotdigital is an omnichannel marketing automation platform that enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioral data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotdigital is a global company with more than 300 employees and B2C and B2B enterprise and SME clients.

Our easy to use and powerful email solution enables SMBs, large enterprise and agencies to manage and grow their email strategy and more by making it easy to build your own marketing cloud, using our extensive app directory. A Magento Premier Technology, Shopify Plus and BigCommerce partner, dotmailer integrates seamlessly with many world-class ecommerce platforms and CRMs including Salesforce and MS Dynamics.

Our recent acquisition of COMAPI cements our commitment to empowering marketers by providing customers with best-in-class omnichannel messaging capabilities such as SMS, live chat and social media integration.

Key benefits of dotdigital Engagement Cloud

  • Import mailing lists and data from sign up forms. Use the drag & drop query builder to create simple and complex data segments.

  • Use detailed purchase behaviour to create segments based on customer transactions.

  • Add behavioral web tracking data to your segments to send more personalized messages.

  • Build emails using the built-in editor. Use fully integrated surveys and webforms and create custom landing pages.

  • Use the testing feature to ensure your emails don't land in spam folders and optimize your emails for mobile devices.

  • Use detailed, real-time reporting split by campaign, program and contact to track and analyze campaigns.

  • Devices

    Business size

    S M L

    Markets

    United Kingdom, United States

    Supported Languages

    English

    Images

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    Features

    Total features of dotdigital Engagement Cloud: 101

    • A/B Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Archiving & Retention
    • Assessment Management
    • Auto-Responders
    • Automated Scheduling
    • Behavior Tracking
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Segmentation
    • Channel Management
    • Click Tracking
    • Collaboration Tools
    • Contact Database
    • Contact Management
    • Content Management
    • Customer Accounts
    • Customer Activity Tracking
    • Customer Database
    • Customer Profiles
    • Customer Segmentation
    • Customer Surveys
    • Customisable CTAs
    • Customisable Forms
    • Customizable Fields
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Data Synchronization
    • Delivery Tracking
    • Demographic Data
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Analytics
    • Event Triggered Actions
    • Geolocation
    • Image Library
    • Knowledge Base Management
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • Lead Management
    • Lead Qualification
    • List Management
    • Loyalty Program
    • Mail Merge
    • Mailing List Management
    • Marketing Automation
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multiple Projects
    • Multiple User Accounts
    • Multivariate Testing
    • Order Management
    • Order Processing
    • Preview Functionality
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Registration Management
    • Reporting & Statistics
    • Reporting/Analytics
    • Rich Text Editor
    • Search/Filter
    • Segmentation
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Template Management
    • Third Party Integrations
    • To-Do List
    • Unsubscribe Database
    • Usage Tracking/Analytics
    • WYSIWYG Editor
    • Website Integration
    • Website Visitor Tracking
    • eCommerce Management

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    Reviews

    Overall rating

    4.3 /5
    (162)
    Value for Money
    4.1/5
    Features
    4.1/5
    Ease of Use
    4.2/5
    Customer Support
    4.2/5

    Already have dotdigital Engagement Cloud?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 162
    Jennifer K.
    Overall rating
    • Industry: Religious Institutions
    • Company size: 1,001-5,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust .

    Reviewed on 16/02/2018

    I was quickly able to build my skill in creation of emails, reach a wider audience, and push...

    I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

    Pros

    I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber.

    Cons

    I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

    Naomi T.
    Overall rating
    • Industry: Banking
    • Company size: 1,001-5,000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Brilliant mailing platform.

    Reviewed on 21/05/2018

    Pros

    I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users.
    I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do.
    It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

    Cons

    Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

    Verified Reviewer
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 10,000+ Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Good CRM SELF PROGRAM

    Reviewed on 31/03/2021

    CRM complete

    CRM complete

    Pros

    RFM FEATURE and automation. Segmentation by persona

    Cons

    ONBOARDING PROCESS (Integration), Magento connector process

    Judson H.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 11-50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    A great platform, if this was 2009 and not 2017

    Reviewed on 30/08/2017

    A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other...

    A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

    Pros

    The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

    Cons

    Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

    Sean D.
    Overall rating
    • Industry: Computer Software
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Works great for my marketing team!

    Reviewed on 01/02/2019

    This is the end all be all of email campaign management for my medium sized company. We use Dot...

    This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.

    Pros

    The ability to track your email campaigns
    Super easy to use overall
    Ranking leads by email engagement has been critical to our business
    The ability to export the lists to Excell make marketing meetings a breeze
    Really great for managing address books and targeting segments

    Cons

    When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.

    Showing 5 reviews of 162 Read all reviews

    dotdigital Engagement Cloud FAQs

    Below are some frequently asked questions for dotdigital Engagement Cloud.

    dotdigital Engagement Cloud offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Available

    Contact for specific pricing data

    We do not have any information about dotdigital Engagement Cloud features

    dotdigital Engagement Cloud has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    dotdigital Engagement Cloud supports the following languages:

    English

    dotdigital Engagement Cloud supports the following devices:

    dotdigital Engagement Cloud integrates with the following applications:

    Bigcommerce, Drupal, Facebook, Salesforce Sales Cloud, Shopify, Shopify Plus, Twitter, WooCommerce, WordPress, Zapier, Zendesk

    dotdigital Engagement Cloud offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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