---
description: Learn more about Propfusion CRM. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Propfusion CRM Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Real Estate CRM Software](/directory/767/real-estate-crm/software) > [Propfusion CRM](/software/2394091/propfusion-crm)

# Propfusion CRM

Canonical: https://www.getapp.com.au/software/2394091/propfusion-crm

> Cloud-based real estate CRM for UAE brokerages covering portal leads, listings, leasing, off-plan, finance, HR, and AI-assisted.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Key benefits of Propfusion CRM

\* Consolidates portal leads, listings, leasing, finance, HR, and team performance into one platform, replacing multiple separate tool subscriptions and reducing operational fragmentation.
\* Captures leads automatically from Property Finder, Bayut, Dubizzle, Meta, Google Ads, and website APIs with source attribution, eliminating manual data entry and ensuring full pipeline visibility.
\* Publishes listings to Property Finder, Bayut, and Dubizzle from a single form, with DLD permit-number lookup auto-filling listing details to reduce duplicate effort and listing errors.
\* Provides built-in UAE compliance coverage including DLD permit validation, Dubai tenancy contracts, Ejari, DEWA bill tracking, KYC registers, and AML registers per deal, reducing compliance overhead for brokerages.
\* Delivers a Gemini-powered AI assistant that answers questions about CRM data in English, Arabic, French, and Russian via text or live voice, and navigates the interface on behalf of users before saving with confirmation.
\* Offers AI property matching that checks client budget and location preferences against available listings, supporting faster and more relevant property recommendations.
\* Applies predictive lead scoring and routing, omnichannel bot qualification, and AI voice and call analysis to prioritize follow-up and reduce missed opportunities.
\* Generates listing descriptions, WhatsApp replies, and lead history summaries via AI smart prompts, reducing time spent on routine written communication.
\* Provides a CEO Strategy Studio that converts a growth goal into targets broken down by team, supporting structured planning without manual spreadsheet work.
\* Tracks agent attendance with location and photo check-in, leave calendars, job posts, applicant tracking, a live agent map, and company vehicle tracking, consolidating HR and operations in one view.
\* Delivers per-agent targets, scorecards, a KPI leaderboard, and badges and streaks, giving managers real-time visibility into team performance without manual reporting.
\* Supports off-plan sales with live developer inventory, interactive project maps, floor plans by unit type, and instalment tracking with reminders, covering the full off-plan deal lifecycle.
\* Manages finance with owner accounts requiring two-person approval, a VAT ledger grouped by UAE filing quarter, numbered invoices, and commission payout ledgers, reducing accounting errors and audit risk.
\* Integrates with GoHighLevel, Stripe, Meta Conversions API, Google Ads, DocuSign, Adobe Sign, QuickBooks, Xero, FreshBooks, Mailchimp, and HubSpot, connecting existing business tools without custom development.
\* Provides 80-plus guided tours on real screens grouped into learning paths, including 17 tours in the mobile app, reducing ramp-up time for new agents through self-serve onboarding.
\* Delivers a mobile app for iPhone and Android with offline mode, push notifications, and one-tap call or WhatsApp from a lead record, supporting agents working in the field.

## About the vendor

- **Company**: Affworld

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Bahrain, Egypt, Qatar, Saudi Arabia, United Arab Emirates, United States

## Features

- Contact Management
- For Real Estate
- Interaction Tracking
- Lead Management

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Real Estate CRM Software](https://www.getapp.com.au/directory/767/real-estate-crm/software)

## Links

- [View on GetApp](https://www.getapp.com.au/software/2394091/propfusion-crm)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/propfusion-crm/> |
| en-AE | <https://www.getapp.ae/software/2394091/propfusion-crm> |
| en-AU | <https://www.getapp.com.au/software/2394091/propfusion-crm> |
| en-CA | <https://www.getapp.ca/software/2394091/propfusion-crm> |
| en-GB | <https://www.getapp.co.uk/software/2394091/propfusion-crm> |
| en-IE | <https://www.getapp.ie/software/2394091/propfusion-crm> |
| en-NZ | <https://www.getapp.co.nz/software/2394091/propfusion-crm> |
| en-SG | <https://www.getapp.sg/software/2394091/propfusion-crm> |
| en-ZA | <https://www.getapp.za.com/software/2394091/propfusion-crm> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Review, Compare and Evaluate small business software. GetApp Australia has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.com.au","url":"https://www.getapp.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@id":"https://www.getapp.com.au/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Propfusion CRM","description":"Propfusion CRM is a cloud-based real estate CRM built for brokerages and property-management companies operating in Dubai and the UAE. Delivered via web browser with no installation required and automatic updates, it also provides native mobile apps for iPhone and Android with offline mode. The platform consolidates functions that typically require multiple separate tools: multi-source lead capture and distribution, portal listing publishing, pipeline management, Dubai tenancy contracts, cheque desk, VAT ledger, KYC and AML compliance, HR and attendance tracking, commission ledgers, and team performance scorecards, all accessible from a single login. Target users range from individual agents to enterprise-level agencies requiring multi-level role permissions and department-level reporting across residential sales, leasing, off-plan, and property management.\n\nPropfusion CRM captures leads automatically from Property Finder, Bayut, Dubizzle, Meta, Google Ads, and website APIs, with source attribution and smart distribution eliminating manual data entry. Listings publish to all three major UAE portals from a single form, with DLD permit-number lookup auto-filling listing details. Off-plan functionality includes live developer inventory, interactive project maps, floor plans by unit type, and instalment tracking with reminders. Communication tools include a native WhatsApp Business API with broadcast campaigns and approved templates, two-way email sync with Gmail, Outlook, and custom SMTP, and company phone lines with call logging and recordings. Finance and compliance features cover Dubai tenancy contracts, owner accounts with two-person approval, VAT ledger grouped by UAE filing quarter, numbered invoices, Ejari, DEWA bill tracking, and KYC and AML registers per deal.\n\nThe AI layer in Propfusion CRM is powered by Gemini and operates server-side with no external API key required from the user. The AI assistant answers questions about CRM data in English, Arabic, French, and Russian via text chat or live voice, and can open pages, point to buttons, and fill in forms on screen before saving with user confirmation. Additional AI capabilities include predictive lead scoring and routing, AI property matching against client budget and location preferences, omnichannel bot qualification, AI voice and call analysis, smart prompt generation for listing descriptions and WhatsApp replies, and a CEO Strategy Studio that converts growth goals into team-level targets. Onboarding is supported by 80-plus guided tours on real screens grouped into learning paths, including 17 tours in the mobile app, reducing ramp-up time for new agents without requiring dedicated training sessions.","image":"https://images.g2crowd.com/display-layer-screenshots/2184231/eb5dd1776fad26b4c1f545a3b2b990ed305327ad8a92b7ccca8eef18028eb2b1.webp","url":"https://www.getapp.com.au/software/2394091/propfusion-crm","@id":"https://www.getapp.com.au/software/2394091/propfusion-crm#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.com.au/software/2394091/propfusion-crm#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Real Estate CRM Software","position":2,"item":"/directory/767/real-estate-crm/software","@type":"ListItem"},{"name":"Propfusion CRM","position":3,"item":"/software/2394091/propfusion-crm","@type":"ListItem"}]}]}
</script>