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description: Learn more about POINOVA. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: POINOVA Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Location Intelligence Software](/directory/1523/location-intelligence/software) > [POINOVA](/software/2378246/poinova)

# POINOVA

Canonical: https://www.getapp.com.au/software/2378246/poinova

> POINOVA is a cloud-based, self-service geomarketing platform for retail, hospitality, and franchise businesses to analyse.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Key benefits of POINOVA

\- No GIS expertise required: Perform location intelligence and geomarketing analysis directly in your browser, without specialist mapping skills, software installation, or technical support.
- Comprehensive demographic analysis: Analyse 60+ demographic and socioeconomic indicators per area, including population, income, age, education, household size, origin, and population density, with comparisons against city averages for immediate context.
- Built-in official data sources: Access geographic, demographic, and socioeconomic data from national statistical offices and public institutions, including INE, INSEE, ONS, and Statbel, without sourcing or purchasing separate data packages.
- Transparent and traceable data: Review data sources, reference years, methodologies, and clearly labelled estimates to support verifiable, evidence-based location decisions.
- Business-specific location scoring with NovaScore: Evaluate areas using a score from 0 to 100 tailored to the user's business sector, based on official data and transparent scoring factors.
- Compare candidate locations using a consistent, explainable framework.
- Flexible catchment area analysis: Define trade areas using custom polygons, radius-based zones, or travel-time isochrones for walking, cycling, and driving, reflecting how customers and sales teams actually access locations.
- Competitor mapping and market saturation: Identify competitors by sector and geographic radius, and assess local competitive density using an area saturation index before selecting a site or entering a market.
- Customer and store network analysis: Import customer databases, existing stores, and points of sale from Excel or CSV files. Enterprise supports up to 100,000 points, enabling businesses to analyse geographic distribution, compare local market characteristics, and identify potential cannibalisation between locations.
- Side-by-side area comparison: Compare up to five candidate areas with the Pro plan to evaluate demographic profiles, competitive conditions, and NovaScore within a single analysis workflow.
- PDF and Excel reporting: Export location analyses as structured PDF reports containing area data, charts, competition, and NovaScore, or as multi-sheet Excel workbooks for further analysis, internal decision-making, and client presentations.
- Shareable interactive maps: Generate read-only map links that stakeholders can open without creating an account, making it easier to share geographic analyses and collaborate on location decisions.
- Sales territory design and balancing: Divide geographic markets into commercial territories to support sales coverage planning, territory comparison, and more structured allocation of sales resources.
- Route optimisation and lookalike area identification: Use Advanced plan capabilities to support field sales planning, identify promising areas similar to existing successful locations, and improve geographic expansion strategies.
- Automated monitoring and change alerts: Monitor selected areas for demographic or competitive changes. Pro provides weekly summaries, while the Advanced yearly plan offers threshold-based alerts to help teams identify relevant changes without repeatedly running manual analyses.
- Confidential handling of imported business data: Keep imported customer and store datasets private, supporting the confidentiality of proprietary business information used in location and network analysis.
- Free plan and transparent pricing: Start with a permanent free plan without a credit card. Public pricing allows businesses to evaluate available features and understand costs without booking a sales call.

## About the vendor

- **Company**: POINOVA

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Catalan, English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Belgium, France, Spain, United Kingdom

## Features

- Data Visualization
- Location Tracking
- Reporting & Statistics

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Location Intelligence Software](https://www.getapp.com.au/directory/1523/location-intelligence/software)

## Links

- [View on GetApp](https://www.getapp.com.au/software/2378246/poinova)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/poinova/> |
| en-AE | <https://www.getapp.ae/software/2378246/poinova> |
| en-AU | <https://www.getapp.com.au/software/2378246/poinova> |
| en-CA | <https://www.getapp.ca/software/2378246/poinova> |
| en-GB | <https://www.getapp.co.uk/software/2378246/poinova> |
| en-IE | <https://www.getapp.ie/software/2378246/poinova> |
| en-NZ | <https://www.getapp.co.nz/software/2378246/poinova> |
| en-SG | <https://www.getapp.sg/software/2378246/poinova> |
| en-ZA | <https://www.getapp.za.com/software/2378246/poinova> |

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