ActiveCampaign
About ActiveCampaign
ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.
Pricing starting from:
$20.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of ActiveCampaign
- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets
Devices
Business size
Markets
Australia, Belgium, Canada, China, Germany, Denmark, Spain, France, United Kingdom, Ireland, India, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, United States and 14 others
Supported Languages
Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish and 7 others
Pricing starting from:
$20.00/month
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of ActiveCampaign: 86
Alternatives
Mailchimp
ConvertKit
HubSpot Marketing Hub
Keap
Reviews
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- Industry: E-Learning
- Company size: 2-10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The Last Email Marketing Tool I'ld Ever Need
Reviewed on 09/04/2022
Pros
1. Powerful Native Integrations
2. Open API With A Lot of Options
3. World's Best Email Automation Builder
4. Powerful Segmentation
5. Site & Event Tracking
6. Reply Tracking
7. Awesome Customer Support
Cons
1. Sometimes platform doesn't load perfectly due to caching
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Monthly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Active Campaign
Reviewed on 10/05/2022
I had tried using several other free email services in the past. Getting people to actually sign up...
I had tried using several other free email services in the past. Getting people to actually sign up was nearly impossible, even offering discounts and more, hardly anyone ever clicked "subscribe"- Active campaign allowed me to create a pop up window integrated with my website design, that will only pop up once on the main page for first time viewers (or until the cache is cleared). I also created a secondary sign up page where people can go to sign up if they missed the pop-up. This has taken me to large numbers of sign-ups, plus allowed me a way to integrate a 10% off coupon for subscribers after their email was confirmed. This has lead to numerous coupon uses of that 10% off in my store, proving the use of the pop up and offer. I send out monthly emails, keeping my subscribers informed and up to date on what is going on, increasing regular visits to my site and bumping regular sales. The email system is very easy to use.
Pros
The sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself.
Cons
So far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike.
Alternatives Considered
MailchimpReasons for Choosing ActiveCampaign
I do not have the coding ability to create pop-ups or many other interactive options. I built and maintain my own website, but my knowledge is limited. I needed a way to get people to actually SEE that I had a mailing list, and optional links and banners were not doing the trick. I also wanted everything to be integrated on my website, to match colors and themes and look like it belongs there.Reasons for Switching to ActiveCampaign
I accidentally clicked the wrong link. I was initially looking for a free service, but after customizing the pop-up and integrating it into my website, I was glad I did and decided the quality of this product was worth the price.- Industry: Marketing & Advertising
- Company size: 11-50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Active Campaign: Very good CRM on a budget
Reviewed on 14/03/2022
I totally recommend AC. There may be better options there like Hubspot, but AC is at a fraction of...
I totally recommend AC. There may be better options there like Hubspot, but AC is at a fraction of the cost and I think it covers most of what you could need as a small-medium company.
Pros
AC is a great solution, full of features that should be enough to cover Basic-To-Medium needs. It's very easy to use and the price is perfect for what you receive. Support is also great.
Cons
The reporting side of things is a bit limited, I miss better tools to report on what's going on in terms of campaign activations or simply status on deals and contacts.
Reasons for Choosing ActiveCampaign
At the time (a few years ago) Mautic was fully of bugs. It may have improved by now.Switched From
MauticReasons for Switching to ActiveCampaign
Price and functionality
- Industry: Marketing & Advertising
- Company size: 2-10 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Good Email Marketing Alternative
Reviewed on 13/05/2022
I found Active Campaign to be a nice alternative. Notwithstanding, I do think they are lacking some...
I found Active Campaign to be a nice alternative. Notwithstanding, I do think they are lacking some essential features I found on MailPoet, like a full integration with WordPress. Additionally, I found them to be a little more pricer than some competition.
Pros
It is multilingual
The Interface is pretty nice
There are very competitive price plans
Cons
It does not have any free tier alternative.
There is no WordPress official integration
They do not offer money-back guarantee
Reasons for Choosing ActiveCampaign
I was looking for a better alternative, with less known layouts and a better price tier. Anyway, Mailchimp seems to be still the right choice for thirdparty email marketing provider.Switched From
MailchimpReasons for Switching to ActiveCampaign
I found MailPoet to be a better choice than ActiveCampaign for my business needs, anyway, I would like to highlight ActiveCampaign as good alternative for those looking a standalone option. They do have a good interface, very nice email builder and get the job done.- Industry: Design
- Company size: 2-10 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The best tool to convert customers by mail
Reviewed on 06/04/2022
very very good. I have managed up to 30000 contacts and the percentage of undelivered contacts is...
very very good. I have managed up to 30000 contacts and the percentage of undelivered contacts is very low. The control over the sendings and the high conversion make it the best email tool.
Pros
The level of personalization of the labels to create automatisms in future mailings. To be able to segment a lot and extend the sending of campaigns on a daily basis. And once achieved, to segment automatically to customers achieved.
Cons
The minimum price is very high, which means that my campaigns can only last 3 or 4 months, because if the conversion rate is not high, it is an expensive tool.
Alternatives Considered
AcumbamailReasons for Choosing ActiveCampaign
By Active labels. They are amazing and the other tools do not let you make very personalized "funnels". But with Active Campaigning, you can do literally everything and tag every single user.Reasons for Switching to ActiveCampaign
By the opening rate, the personalization of the user listsActiveCampaign FAQs
Below are some frequently asked questions for ActiveCampaign.Q. What type of pricing plans does ActiveCampaign offer?
ActiveCampaign offers the following pricing plans:
- Starting from: $20.00/month View Pricing Plans
- Pricing model: Subscription
- Free Trial: Available
Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly
Q. Who are the typical users of ActiveCampaign?
ActiveCampaign has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+
Q. What languages does ActiveCampaign support?
ActiveCampaign supports the following languages:
Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
Q. Does ActiveCampaign support mobile devices?
ActiveCampaign supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does ActiveCampaign integrate with?
ActiveCampaign integrates with the following applications:
123FormBuilder, AccountingSuite, Act!, Acuity Scheduling, Adobe Commerce, Aimtell, Airtable, Akita, Alchemer, Antavo, Apparound CPQ, Asana, Autoklose, Automate.io, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Braintree, BriteVerify, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, Chargify, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Desk.com, Digioh, DocuSign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Evenium.net, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Facebook for Business, Feedier, Feedly, Feefo, FireText, FluidSurveys, FogBugz, FogBugz, Fomo, FormCrafts, FormMule, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, FullStory, FuseDesk, Geckoboard, Genoo, GetSiteControl, Getform, Ghost, Gift Up!, GigaBook, GivingFuel, Gmail, GoToMeeting, GoToTraining, GoToWebinar, Google Analytics, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Mindbody, Mojo Help Desk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PadiAct, PayPal, Pipedrive, Pipeliner CRM, Podio, PrestaShop, Privy, Quickbase, Quickbooks Online, Quote Roller, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, WebMerge, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk, Zendesk Sell, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Meetings, accessally, allmysms, appyReward, eTermin, eWebinar, itDuzzit, vBulletin
Q. What level of support does ActiveCampaign offer?
ActiveCampaign offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
Related categories
See all software categories found for ActiveCampaign.
