About ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.

Pricing starting from:

$20.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of ActiveCampaign

- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets

Devices

Business size

S M L

Markets

Australia, Belgium, Canada, China, Germany, Denmark, Spain, France, United Kingdom, Ireland, India, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, United States

Supported Languages

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

Pricing starting from:

$20.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM
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ActiveCampaign video
ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard. ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder. ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor. ActiveCampaign Software - Customer insight is organized and consolidated into contact records. ActiveCampaign Software - Pipeline view of the sales CRM

Features

Total features of ActiveCampaign: 86

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customisable Branding
  • Customisable CTAs
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Alternatives

Mailchimp

4.5
#1 Alternative to ActiveCampaign
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

ConvertKit

4.6
#2 Alternative to ActiveCampaign
ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip...

HubSpot Marketing Hub

4.5
#3 Alternative to ActiveCampaign
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

Keap

4.1
#4 Alternative to ActiveCampaign
Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform...

Reviews

Overall rating

4.6 /5
(1,458)
Value for Money
4.5/5
Features
4.5/5
Ease of Use
4.3/5
Customer Support
4.5/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 1,458
William S. William S.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best CRM for HIPAA

Reviewed on 30/09/2021

It's immensely positive. Their support is quick when you have questions. They are very helpful....

It's immensely positive. Their support is quick when you have questions. They are very helpful. They have teams of people there to help educate you on how to improve your implementation of the product. It's very special and encouraging.

Pros

I went into ActiveCampaign knowing nothing about CRM's. I figured it out and implemented it with ease and that's quite a contrast to Salesforce, SugarCRM, KEAP. The interface is easy to understand and setup is intuitive. Support is incredible and they are constantly improving the product and hiring good people. When they add new products they are well planned out and tested.

Cons

I wish they would add conditional logic to forms. Their API support for developers could also be improved. They could also add more form types to allow a question by question path like Typeform but that's minor.

Alternatives Considered

SugarCRM, Keap and HubSpot CRM

Reasons for Choosing ActiveCampaign

Google Forms could not be a CRM for us. It was helpful in the early days of getting going but

Switched From

Google Forms

Reasons for Switching to ActiveCampaign

HIPAA compliance, easy of use, cost, and available features. AC is just an incredible product at the right price for small businesses.
John H. John H.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy Organization Of My List & My Favorite CRM

Reviewed on 15/10/2021

My overall experience has been very good. When I was first getting to know the system I used their...

My overall experience has been very good. When I was first getting to know the system I used their chat support to figure things out and they sent me step by steps screen shots and customized video walkthroughs. That's what really won me over, knowing I can do just about anything I needed and instead of trying to take half a day to figure out how to do it on my own, they simply walk me through it now.

Pros

I like how easy it is to use the different mechanisms of ActiveCampaign. The tagging system is easy to use and really helps to organize my list. It also makes it so I don't have to create multiple lists and duplicate emails. I also have to say, their customer support has been awesome. Their chat support people will send me step by step screen shots on what to do and even record video for me to watch them set things up and explain how to do something. I mean seriously, their support is 5 star.

They also have a really good API system. I am able to connect different pieces of software to ActiveCampaign so my contacts or organized as they come in.

Cons

I don't really have anything to add here. It's easy to use and the support is fantastic.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Reviewed on 04/09/2017

Pros

Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses.

It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons

After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service.

Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care.

There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response...

So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

Alejandro T. Alejandro T.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Activecampaign Best email marketing software

Reviewed on 19/11/2021

My overall experience has been very good. It has excellent customer service when you have problems....

My overall experience has been very good. It has excellent customer service when you have problems. In digital marketing we use it every day and it is necessary to have an easier way to do reports / analysis, and ActiveCampaign is difficult to read the reports, also at the beginning it is difficult to use the platform in the first weeks.

Pros

It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do.
Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing

Cons

It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty

Alternatives Considered

Mailchimp

Reasons for Switching to ActiveCampaign

I chose ActiveCampaign because it is the most complete of all email marketing software on the market at an affordable price.
Chelsea dione J. Chelsea dione J.
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

My ActiveCampaign Review

Reviewed on 30/10/2021

Overall, I am IMPRESSED with ActiveCampaign! As an email marketer, I've used a couple of other...

Overall, I am IMPRESSED with ActiveCampaign! As an email marketer, I've used a couple of other email marketing software and nothing beats ActiveCampaign so far when it comes to their software features and customer service. I literally recommend ActiveCampaign EVERYWHERE which is why I was able to convert my client to migrate to ActiveCampaign.

Pros

I love that their user interface is very functional and easy to understand and use. I've been using ActiveCampaign from a little over a year now and there are still so many features I discover that helps me and my clients every time.

Cons

I guess an area they can improve on is their loading time. Sometimes it takes a while for things to load when I use ActiveCampaign heavily.

Alternatives Considered

Kartra

Reasons for Choosing ActiveCampaign

This is for a client. We did because the previous software provider was charging a bit higher but features are less. We feel it wasn't at par with the value my client was paying.

Switched From

ConvertKit

Reasons for Switching to ActiveCampaign

Aside from AC's powerful features, it was the discount we got on top of the 50% off for 3 months that sealed the deal!
Showing 5 reviews of 1,458 Read all reviews

ActiveCampaign FAQs

Below are some frequently asked questions for ActiveCampaign.

ActiveCampaign offers the following pricing plans:

Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly

ActiveCampaign has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

ActiveCampaign supports the following languages:

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

ActiveCampaign supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

ActiveCampaign integrates with the following applications:

123FormBuilder, AccountingSuite, Act!, Acuity Scheduling, Adobe Commerce, Aimtell, Airtable, Akita, Alchemer, Antavo, Apparound CPQ, Asana, Autoklose, Automate.io, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Braintree, BriteVerify, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, Chargify, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Desk.com, Digioh, DocuSign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Evenium.net, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Facebook for Business, Feedier, Feedly, Feefo, FireText, FluidSurveys, FogBugz, FogBugz, Fomo, FormCrafts, FormMule, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, FullStory, FuseDesk, Geckoboard, Genoo, GetSiteControl, Getform, Ghost, Gift Up!, GigaBook, GivingFuel, Gmail, GoToMeeting, GoToTraining, GoToWebinar, Google Analytics, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Mindbody, Mojo Help Desk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PadiAct, PayPal, Pipedrive, Pipeliner CRM, Podio, PrestaShop, Privy, Quickbase, Quickbooks Online, Quote Roller, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, WebMerge, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk, Zendesk Sell, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Meetings, accessally, allmysms, appyReward, eTermin, eWebinar, itDuzzit, vBulletin

ActiveCampaign offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for ActiveCampaign.