ActiveCampaign
About ActiveCampaign
ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations including Shopify, Square, Facebook, and Salesforce.
Key benefits of ActiveCampaign
- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets
Devices
Business size
Markets
Supported Languages
Images
Features
Total features of ActiveCampaign: 90
- A/B Testing
- API
- Accounting Management
- Activity Dashboard
- Activity Tracking
- Auto-Responders
- Automated Scheduling
- Automatic Lead Distribution
- Automatic Notifications
- Behavior Tracking
- CRM Integration
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Chat
- Click Tracking
- Contact Database
- Contact History
- Contact Management
- Content Management
- Custom Fields
- Customer Database
- Customer History
- Customer Segmentation
- Customisable Branding
- Customizable Questions
- Customizable Templates
- Data Filtering
- Data Import
- Data Import/Export
- Demographic Data Collection
- Design Management
- Drag & Drop Interface
- Drip Marketing
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Tracking
- Event Triggered Actions
- Forms Management
- Geolocation
- Heatmap
- Image Library
- Instant Messaging
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Nurturing
- Lead Scoring
- Location Tracking
- Mailing List Management
- Mobile Alerts
- Mobile Integration
- Multi-Channel Marketing
- Multi-Company
- Multiple User Accounts
- Newsletter Management
- Performance Reports
- Pipeline Management
- Pipeline Reports
- Preview Functionality
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Notifications
- Real Time Reporting
- Reporting & Statistics
- Rules-Based Workflow
- SMS Integration
- SMS Marketing Managment
- Sales Reporting
- Social Media Integration
- Social Performance Management
- Subscription Management
- Tagging
- Task Management
- Template Management
- Third Party Integration
- Unsubscribe Database
- Visitor Management
- Visitor Tracking
- Web Forms
- Website Integration
- eCommerce Integration
Alternatives
emfluence
Mailchimp
SharpSpring
MailerLite
Reviews
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- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
This guys know how to do things the right way
Reviewed on 06/09/2019
Let me say it clearly: A-W-E-S-O-M-E
Trust me, they are the "real deal".
Let me say it clearly: A-W-E-S-O-M-E
Trust me, they are the "real deal".
Pros
Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of:
- Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department
- Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know).
- It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.
Cons
I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.
- Industry: Information Technology & Services
- Company size: 11-50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
A good all-rounder
Reviewed on 13/10/2020
Active Campaign is our one stop hub for our sales and marketing activity so we have an almost...
Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to.
We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.
Pros
Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product.
Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard.
We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.
Cons
Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.
- Industry: E-Learning
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Best of its kind but getting complacent on the basics
Reviewed on 10/01/2021
I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they...
I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.
Pros
This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.
Cons
For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs
Reviewed on 04/09/2017
Pros
Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses.
It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.
Cons
After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service.
Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care.
There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response...
So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.
- Industry: Professional Training & Coaching
- Company size: 2-10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
If I had to recommend a single email marketing and automation tool, it's AC
Reviewed on 14/12/2020
AC has helped my business and clients alike in being able to seamlessly create email marketing...
AC has helped my business and clients alike in being able to seamlessly create email marketing campaigns regularly. In addition, the automation features are helpful to be able to tag specific contacts, start/end automated email series, and so on. There are limitless possibilities, without a *need* to use every feature to make it worthwhile.
Pros
AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).
Cons
There are situations when you may want a tool that is at the "enterprise" level (e.g., Salesforce) that may provide more options and span more actual product lines. I think it's very situational. But for specifically email marketing and marketing automation for small to mid-sized businesses, AC almost always is a more desirable fit than other platforms considered (e.g., more opportunity provided than MailChimp, all-around better than the terrible system that is ConstantContact, etc).
ActiveCampaign FAQs
Below are some frequently asked questions for ActiveCampaign.Q. What type of pricing plans does ActiveCampaign offer?
ActiveCampaign offers the following pricing plans:
- Starting from: USD 9.00/month
- Pricing model: Subscription
- Free Trial: Available
Starting from: Lite: $15 /month or $9 /month, paid yearly Plus: $70 /month or $49 /month, paid yearly Professional: $159 /month or $129 /month, paid yearly Enterprise: $279 /month, or $229 /month, paid yearly
Q. What are the main features of ActiveCampaign?
ActiveCampaign offers the following features:
- A/B Testing
- Add live ecommerce data & videos to your emails
- Advanced segmentation & targetting
- Automated series (custom automation work flows)
- Build custom forms for landing pages
- Built-in integrations with 200+ external services
- CRM & Sales automation
- Campaign, contact, and list reporting
- Drag & drop email designer
- Dynamic (and conditional) email content
- Free email templates
- Free one-on-one training
- Free phone, live chat, & email support
- Marketing automation
- SMS marketing
- Send newsletters
- Smart auto responders
- Social media monitoring & reaction automations
- Track where your contacts live and travel
- Track your contacts on your site & in your apps
- We find your contacts age, gender, & location
Q. Who are the typical users of ActiveCampaign?
ActiveCampaign has the following typical customers:
Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business
Q. What languages does ActiveCampaign support?
ActiveCampaign supports the following languages:
Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
Q. Does ActiveCampaign support mobile devices?
ActiveCampaign supports the following devices:
Android, iPhone, iPad
Q. What other apps does ActiveCampaign integrate with?
ActiveCampaign integrates with the following applications:
Bitium, Capsule, Instapage, LiveChat, Nimble, OnePageCRM, Pipeliner CRM, Survicate, WorkBook, Zendesk
Q. What level of support does ActiveCampaign offer?
ActiveCampaign offers the following support options:
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials
Related categories
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