ActiveCampaign

4.6 (2,516)
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Email marketing and marketing & sales automation tool

About ActiveCampaign

ActiveCampaign helps small teams' power big businesses with the platform for intelligent marketing automation. Customers from different countries depend on ActiveCampaign’s mix of pre-built automations and integrations, including Facebook, Google, WordPress, Salesforce, Shopify, and Square to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.


Key benefits of ActiveCampaign

  • Automate personalized experiences across all your customer touchpoints.
  • Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach.
  • Personalize sends based on almost any parameter, so messages are always targeted for the right audience.
  • Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer.
  • Create entirely custom campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors.

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    ActiveCampaign

    4.6 (2,516)
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    Starting Price

    $20.00
    month
    USD 14.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
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    Features

    141
    205

    Integrations

    210
    70

    Ease of Use

    4.2 (2,516)
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    Value for Money

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    Customer Service

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    Reviews

    Overall rating

    4.6 /5
    (2,516)
    Value for Money
    4.4/5
    Features
    4.5/5
    Ease of Use
    4.2/5
    Customer Support
    4.4/5

    Already have ActiveCampaign?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 2,516
    Saskia
    Saskia
    Overall rating
    • Industry: Restaurants
    • Company size: 10,000+ Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Highly recommended, user-friendly, and helpful

    Reviewed on 15/08/2023

    We can identify which contacts are most interested in our content and website thanks to Active...

    We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims.

    Pros

    We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.

    Cons

    We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.

    Alberto
    Overall rating
    • Industry: Automotive
    • Company size: 51–200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Acheive Greatness from the App

    Reviewed on 29/09/2024

    ActiveCampaign has focused marketing measures from the tool.

    ActiveCampaign has focused marketing measures from the tool.

    Pros

    ActiveCampaign is successful in supporting digital marketing. The integration withe mail communication makes the app resourceful.

    Cons

    ActiveCampaign is more helpful and no feature dislike.

    Marcus
    Overall rating
    • Industry: Internet
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    A powerful tool but time to move on

    Reviewed on 29/12/2024

    I used ActiveCampaign extensively for a long time and heavily relied on its advanced automations,...

    I used ActiveCampaign extensively for a long time and heavily relied on its advanced automations, dual taxonomy system, and versatile API. It was a powerful tool that offered great flexibility and helped manage complex workflows effectively.
    However, over time, the pricing became steep, and the platform felt slower and more complicated to navigate. While it served me well for years, I eventually felt a sense of relief after switching to a simpler, more efficient solution. ActiveCampaign is undoubtedly powerful, but for me, its complexity and cost eventually outweighed its benefits.

    Pros

    ActiveCampaign stands out for its robust complexity and flexibility, making it ideal for those who want more than just a basic email marketing tool. The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows.

    The two taxonomies—tags and lists—provide excellent organizational capabilities, making it easy to manage contacts at scale. Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms.

    Cons

    While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. Additionally, the system has become slow and overly complex, which can be frustrating for users who want efficiency.

    There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still a drawback for such a premium-priced service. The combination of higher costs and reduced performance can make it less appealing for some users.

    Javier
    Overall rating
    • Industry: Education Management
    • Company size: 201–500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Affordable and complete CRM software.

    Reviewed on 26/10/2024

    Been using it for several years and I'm very satisfied by the software.

    Been using it for several years and I'm very satisfied by the software.

    Pros

    It's a complete CRM Software at an affordable price point that easily competes with Hubspot.

    Cons

    The lists feature could use some tweaks to be more versatile and edit criteria on the fly.

    Alternatives Considered

    HubSpot CRM

    Reasons for Switching to ActiveCampaign

    Pricing was the key factor to decide in between these two options.
    Lara
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Happy since a couple of years

    Reviewed on 28/10/2024

    Pros

    Quite easy to use. I mostly send automated mails after clients ordered. Therefore it's perfect for me.

    Cons

    It seemed to me that the automation functionalities in my plan were reduced.

    Showing 5 reviews of 2,516 Read all reviews

    ActiveCampaign FAQs

    Below are some frequently asked questions for ActiveCampaign.

    ActiveCampaign offers the following pricing plans:

    • Starting from: $20.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is available also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly

    ActiveCampaign has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    ActiveCampaign supports the following languages:

    Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

    ActiveCampaign supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    ActiveCampaign integrates with the following applications:

    123FormBuilder, 46elks, AEvent, APIANT, Act!, Acuity Scheduling, AdPage, AdaptiveU, AddEvent, Adobe Commerce, AgencyAnalytics, Agile CRM, Aimtell, Aircall, Airtable, Akita, Alchemer, Amazon DynamoDB, Amazon S3, Antavo, Any.do, ApiX-Drive, Apparound, Appbot, Appcues, Appointy, Arengu, Arrivy Field Service Management, Asana, Attributer, Attribution, Autoklose, Avochato, Bambu, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule Marketing Suite, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, CustomBooks, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Digioh, Docusign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Feedier, Feedly, Feefo, FireText, FogBugz, Fomo, FormCrafts, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, Fullstory, FuseDesk, Geckoboard, Genoo, Getform, Getsitecontrol, Ghost, GigaBook, GivingFuel, Gmail, GoTo Meeting, GoTo Training, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Meta for Business, Mindbody, Mojo Helpdesk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PayPal, PayPal Braintree, Pipedrive, Pipeliner CRM, Podio, Postmark, PrestaShop, Privy, QuickBooks Online, Quickbase, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter/X, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Workplace, accessally, allmysms, appyReward, eTermin, eWebinar, vBulletin

    ActiveCampaign offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

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