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description: Learn more about Odins. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Odins Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/602/marketing-analytics/software) > [Odins](/software/2110044/odins)

# Odins

Canonical: https://www.getapp.com.au/software/2110044/odins

> Odins is a marketing mix modeling platform that connects marketing data from digital and offline channels to analyze what drives revenue. The platform uses Bayesian modeling to provide budget allocation recommendations, scenario planning tools, and sales forecasting with confidence ranges. It offers managed integrations with over six hundred applications and platforms, along with human-reviewed monthly recommendations for channel spending optimization.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Key benefits of Odins

Connects marketing data across digital and offline channels to provide a unified view of performance
Uses advanced Bayesian modeling to identify which activities drive results, incorporating factors like diminishing returns and seasonality
Delivers human-reviewed, monthly recommendations and scenario planning, supporting confident budget allocation and adjustments
Enables board-level reporting with clear, independent insights into marketing-driven revenue and marginal return by channel
Simplifies decision-making by integrating data, modeling, and testing in one managed platform, requiring no in-house data science expertise

## About the vendor

- **Company**: Odins.ai

## Commercial Context

- **Starting Price**: USD 3,000.00
- **Pricing model**: Flat Rate
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia and Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- Ad hoc Reporting
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Customizable Reports
- Dashboard
- Data Import/Export
- Data Source Connectors
- Data Visualization
- Drag & Drop
- KPI Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Performance Metrics
- Predictive Analytics
- ROI Tracking
- Reporting & Statistics
- Social Media Integration

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support

## Category

- [Marketing Analytics Software](https://www.getapp.com.au/directory/602/marketing-analytics/software)

## Related Categories

- [Marketing Analytics Software](https://www.getapp.com.au/directory/602/marketing-analytics/software)
- [Marketing Attribution Software](https://www.getapp.com.au/directory/1317/marketing-attribution/software)

## Links

- [View on GetApp](https://www.getapp.com.au/software/2110044/odins)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/odins/> |
| en-AE | <https://www.getapp.ae/software/2110044/odins> |
| en-AU | <https://www.getapp.com.au/software/2110044/odins> |
| en-CA | <https://www.getapp.ca/software/2110044/odins> |
| en-GB | <https://www.getapp.co.uk/software/2110044/odins> |
| en-IE | <https://www.getapp.ie/software/2110044/odins> |
| en-NZ | <https://www.getapp.co.nz/software/2110044/odins> |
| en-SG | <https://www.getapp.sg/software/2110044/odins> |
| en-ZA | <https://www.getapp.za.com/software/2110044/odins> |

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