---
description: Learn more about TrackAd. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: TrackAd Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/1317/marketing-attribution/software) > [TrackAd](/software/2099781/trackad)

# TrackAd

Canonical: https://www.getapp.com.au/software/2099781/trackad

> TrackAd measures the incrementality of your digital campaigns using multi-touch attribution, MMM, and lift tests. Thanks to its prescriptive AI, it generates actionable budget optimization recommendations, driving an average +21% boost in incremental revenue
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Key benefits of TrackAd

. Align data across media platforms, analytics solutions, and the back-office&#10;&#10;. Understand the contribution of each channel to sales generation to factually assess upper and mid-funnel levers&#10;&#10;. Challenge and improve multi-channel ROI performance tracking with a full-funnel vision.&#10;&#10;. Measure the impact of different digital activations on new customer acquisition (or: on net-new customer generation&#10;&#10;. Automate data collection and reporting

## About the vendor

- **Company**: TrackAd

## Commercial Context

- **Starting Price**: EUR 1,500.00
- **Pricing model**: Flat Rate
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French
- **Available Countries**: Austria, Belgium, Canada, Czechia, France, Germany, Portugal, Spain, Switzerland, United Kingdom

## Features

- Affiliate Management
- Attribution Modeling
- Campaign Analytics
- Campaign Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Customizable Reports
- Data Import/Export
- Generative AI
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Touch Attribution
- Performance Metrics
- ROI Tracking
- Reporting/Analytics
- Third-Party Integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Attribution Software](https://www.getapp.com.au/directory/1317/marketing-attribution/software)

## Links

- [View on GetApp](https://www.getapp.com.au/software/2099781/trackad)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/trackad/> |
| en-AE | <https://www.getapp.ae/software/2099781/trackad> |
| en-AU | <https://www.getapp.com.au/software/2099781/trackad> |
| en-CA | <https://www.getapp.ca/software/2099781/trackad> |
| en-GB | <https://www.getapp.co.uk/software/2099781/trackad> |
| en-IE | <https://www.getapp.ie/software/2099781/trackad> |
| en-NZ | <https://www.getapp.co.nz/software/2099781/trackad> |
| en-SG | <https://www.getapp.sg/software/2099781/trackad> |
| en-ZA | <https://www.getapp.za.com/software/2099781/trackad> |

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