---
description: Learn more about Fragmatic. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Fragmatic Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/609/personalization-behavioral-targeting/software) > [Fragmatic](/software/2083056/fragmatic)

# Fragmatic

Canonical: https://www.getapp.com.au/software/2083056/fragmatic

> Fragmatic is a real-time web personalization platform powered by AI Agents and Topical Affinity technology for conversion-driven marketers. The system enables users to create targeted experiences through AI-guided segments, an on-site builder, and consent-safe cohort synchronization with advertising platforms while maintaining privacy compliance with GDPR, CCPA, and HIPAA standards.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Key benefits of Fragmatic

 Get instant, AI-driven insights that reveal visitor intent, behavior patterns, and high-value segments.&#10; Launch personalized website experiences in minutes using a no-code editor built for marketing teams.&#10; Boost conversions with AI-recommended segments and experiment ideas rooted in real traffic data.&#10; Identify what drives or blocks performance through Topic Analytics and real-time stage detection.&#10; Keep campaigns and on-site journeys aligned with Re:Call, ensuring visitors see consistent, high-intent experiences.

## About the vendor

- **Company**: Fragmatic Technologies

## Commercial Context

- **Starting Price**: USD 300.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, Andorra, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Greenland, Guernsey and 35 more

## Features

- A/B Testing
- AI Copilot
- Account Based Marketing
- Activity Dashboard
- Behavior Tracking
- Behavioral Targeting
- Campaign Management
- Campaign Segmentation
- Contextual Targeting
- Customer Profiles
- Customer Segmentation
- Drag & Drop
- Engagement Tracking
- Experience Management
- Multi-Campaign
- Real-Time Analytics
- Real-Time Reporting
- Recommendations
- Reporting/Analytics
- Third-Party Integrations

## Integrations (6 total)

- Google Ads
- HubSpot CRM
- Klaviyo
- LinkedIn Marketing Solutions
- Mailchimp
- Salesforce Marketing Cloud

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Personalisation Software](https://www.getapp.com.au/directory/609/personalization-behavioral-targeting/software)

## Links

- [View on GetApp](https://www.getapp.com.au/software/2083056/fragmatic)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/fragmatic/> |
| en-AE | <https://www.getapp.ae/software/2083056/fragmatic> |
| en-AU | <https://www.getapp.com.au/software/2083056/fragmatic> |
| en-CA | <https://www.getapp.ca/software/2083056/fragmatic> |
| en-GB | <https://www.getapp.co.uk/software/2083056/fragmatic> |
| en-IE | <https://www.getapp.ie/software/2083056/fragmatic> |
| en-NZ | <https://www.getapp.co.nz/software/2083056/fragmatic> |
| en-SG | <https://www.getapp.sg/software/2083056/fragmatic> |
| en-ZA | <https://www.getapp.za.com/software/2083056/fragmatic> |

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