---
description: Learn more about TRACARDI. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: TRACARDI Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Customer Data Platform Software](/directory/1425/customer-data-platform/software) > [TRACARDI](/software/2073572/tracardi)

# TRACARDI

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> Tracardi is an open-source customer data platform that helps businesses collect customer data from multiple channels, analyze it to gain insights, and use those insights to engage customers through automated messaging and marketing campaigns. It aims to boost customer engagement and sales.
> 
> Verdict: Rated **4.7/5** by 6 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of TRACARDI

Open source and free to use, reducing costs
Unifies customer data from multiple channels into one view for analysis and insights
Automates customer engagement through workflows like personalized messaging and marketing campaigns
Easy to integrate via JavaScript snippet into existing systems like web shops
Extendable platform that can be customized to meet your needs

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 6 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: TRACARDI

## Commercial Context

- **Pricing model**: Flat Rate (Free version available)
- **Target Audience**: 11–50, 51–200, 201–500
- **Deployment & Platforms**: Linux (On-Premise)
- **Supported Languages**: English
- **Available Countries**: Albania, Andorra, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, China, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Greenland and 36 more

## Features

- API
- Activity Dashboard
- Activity Tracking
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Contact Database
- Customer Activity Tracking
- Customer Database
- Customer Profiles
- Customer Segmentation
- Data Integration
- Email Marketing
- Event Triggered Actions
- GDPR Compliance
- Lead Capture
- Multi-Channel Communication
- Personalization
- Real-Time Analytics
- Real-Time Data

## Integrations (19 total)

- ActiveCampaign
- Airtable
- Amplitude
- Apache Kafka
- CiviCRM
- FullContact
- HubSpot CRM
- InfluxDB
- Mailchimp
- Matomo
- Mautic
- Mixpanel
- MongoDB
- MySQL
- PostgreSQL

... and 4 more integrations

## Support Options

- Email/Help Desk
- Chat

## Category

- [Customer Data Platform Software](https://www.getapp.com.au/directory/1425/customer-data-platform/software)

## Alternatives

1. [ContactPigeon](https://www.getapp.com.au/software/110577/contactpigeon) — 5.0/5 (283 reviews)
2. [DESelect](https://www.getapp.com.au/software/2068547/deselect) — 4.6/5 (37 reviews)
3. [Meiro](https://www.getapp.com.au/software/2075494/meiro) — 4.9/5 (22 reviews)
4. [Klaviyo](https://www.getapp.com.au/software/105931/klaviyo) — 4.6/5 (524 reviews)
5. [SALESmanago Marketing Automation](https://www.getapp.com.au/software/100274/salesmanago-marketing-automation) — 4.5/5 (246 reviews)

## Reviews

### "Great way to manage your data" — 5.0/5

> **Ben** | *28 November 2023* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: The ease of use for the end user. Those that need to change things and check on things its all pretty easy to learn and lots of written help available in the window. works no outages or issues. going on 3 years of use. 0 outages caused my tracardi, its usually me not cleaning out old data and filling up the hardrives.
> 
> **Cons**: hard to copy and repeat things you have already created and want to make a small change on. you pretty much just have to redo it.
> 
> very good. the support is excellent. the system well made. runs well for a long time even with millions of events.

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### "Inexpensive CDP with a lot of features" — 5.0/5

> **Verified Reviewer** | *10 November 2023* | Information Services | Recommendation rating: 10.0/10
> 
> **Pros**: This product has its roots in open-source, making it highly adaptable and open to further expansion. This aligns perfectly with our use case, as we require a system that can seamlessly integrate with our existing infrastructure.
> 
> **Cons**: Tracardi does not offer a SAAS platform, but this was not a issue in our use-case.
> 
> Excellent, particularly the exceptional support provided. We are contemplating becoming an integrator for this tool, especially given the substantial gap between the cost and potential income.

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### "My review" — 4.0/5

> **Maxime** | *22 November 2023* | Performing Arts | Recommendation rating: 7.0/10
> 
> **Pros**: Support is very reactive
Evolutions of product are possible
> 
> **Cons**: same environment for production and dev

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### "Good to start" — 4.0/5

> **Chuong** | *11 November 2023* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Event tracking system with flexible and strong workflow platform. It’s also easy to deploy, customize and integrate
> 
> **Cons**: Not much feature abt campaign management

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### "Why spending $$$ on an enterprise CDP when you can get so much from an open source alternative" — 5.0/5

> **Matt** | *24 November 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: There is one constant in digital marketing and that is the need to be responsive to the needs of your audience. To be responsive means testing ideas and getting them to market quickly. Tracardi solves this with a refreshing flexiable approach to subscriber unification and segmentation all built on leading scalable open source datastores that have flexiable data handling options. Also, Tracardi is open source with no vendor lock in so you don't have to be using a prescriptive set of products to get the best value.
> 
> **Cons**: Tracardi is relatively new to the CDP space and that means when compared to some others there is a small body of documentation from the community. I know that this will change as more people discover what Tracardi can do for them.

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## Links

- [View on GetApp](https://www.getapp.com.au/software/2073572/tracardi)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/customer-management-software/a/tracardi/> |
| en-AE | <https://www.getapp.ae/software/2073572/tracardi> |
| en-AU | <https://www.getapp.com.au/software/2073572/tracardi> |
| en-CA | <https://www.getapp.ca/software/2073572/tracardi> |
| en-GB | <https://www.getapp.co.uk/software/2073572/tracardi> |
| en-IE | <https://www.getapp.ie/software/2073572/tracardi> |
| en-NZ | <https://www.getapp.co.nz/software/2073572/tracardi> |
| en-SG | <https://www.getapp.sg/software/2073572/tracardi> |
| en-ZA | <https://www.getapp.za.com/software/2073572/tracardi> |

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