---
description: Learn more about Bento. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
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title: Bento Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Bento](/software/2072005/bento)

# Bento

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> Bento is an email automation solution for startups to retain customers and boost revenue via improved marketing.
> 
> Verdict: Rated **4.9/5** by 59 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 59 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.9/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Bento

## Commercial Context

- **Starting Price**: $30.00
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Pricing scales per contact (known visitor) in the database.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, United States

## Features

- A/B Testing
- AI Copilot
- API
- Activity Dashboard
- Autoresponders
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Scheduling
- Click Tracking
- Contact Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customisable Branding
- Customisable CTAs
- Customizable Fields
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Sequences

## Integrations (6 total)

- Make
- OptinMonster
- RightMessage
- Shopify
- Stripe
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.getapp.com.au/directory/307/email-marketing/software)

## Alternatives

1. [EmailOctopus](https://www.getapp.com.au/software/111489/emailoctopus) — 4.8/5 (654 reviews)
2. [Gmail](https://www.getapp.com.au/software/91602/gmail) — 4.8/5 (13327 reviews)
3. [Brevo](https://www.getapp.com.au/software/91466/brevo) — 4.6/5 (3408 reviews)
4. [Mailchimp](https://www.getapp.com.au/software/8268/mailchimp) — 4.5/5 (17572 reviews)
5. [Success.ai](https://www.getapp.com.au/software/2069531/success-ai) — 4.8/5 (415 reviews)

## Reviews

### "The Best Email Marketing Platform I've Used" — 5.0/5

> **Mark** | *6 April 2024* | Professional Training & Coaching | Recommendation rating: 10.0/10
> 
> **Pros**: It has very simple list-size based pricing, and you get all the features no matter what. The email marketing piece is great by itself, but when you layer in Flows, you can take the automation of your marketing to a whole other level. The support is also personalized and community based, which makes getting help very easy.
> 
> **Cons**: From a business perspective, choosing a small team like Bento (vs a large corporation) could be a risk for some, but there are emergency safeguards in place, so I'm personally not worried.&#10;&#10;From a technical perspective, I haven't experienced any significant shortcomings. At the time of writing, there is no Android app which make monitoring live chat slightly limited.
> 
> After finding your way around Bento's UI and understanding what it's capable of, you won't want to use any other email marketing tool.

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### "Support and Deliverability are UNMATCHED" — 5.0/5

> **Gino** | *24 April 2025* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: The support and focus on deliverability are outstanding and unmatched in the industry\!
> 
> **Cons**: The user interface could use some tweaking to make it more appealing.
> 
> I love it\! You need to wrap your head around a new way to think about email marketing, but this is worth every penny\!

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### "Great email platform that is different to others with some minor cons" — 4.0/5

> **Marcus** | *8 December 2024* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: Tracking for websites+email is really awesome.&#10;&#10;The detailed and technical expertise from the \[sensitive content hidden\] in the Discord for support questions is REALLY good.&#10;&#10;The set up process for tracking is easy. &#10;Creating a flow is really awesome once you get the hang of it. Theres a lot of features in Bento that is impressive.
> 
> **Cons**: Takes a while to understand and set up.&#10;&#10;The trial was not enough time for me to fully understand and use the product as a one man business owner. I tried to get a demo walkthrough but it got cancelled. Would probably need some more staff that do demos of the product, or have more video tutorials showcasing how to set things up. &#10;&#10;Its not for the complete beginner I'd say.
> 
> I really like Bento because of the built in tracking for website+email.&#10;&#10;Its easy to just send one off emails or use AI to build more advanced flows to build out a customer journey.&#10;&#10;It's a great product however I think they should hire one or more staff/ambassadors that help create more video tutorials or help guides for best practices when setting up flows, campaigns and broadcasts.

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### "Best for Small Business" — 5.0/5

> **Baron** | *28 December 2024* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: Super easy and user intuitive - they focus on HOW the software works and how users understand instead of focusing entirely on UX that doesn't matter.
> 
> **Cons**: The site and app are slower than other competitors. Emails aren't sent out as quick and even preview-emails can have a 5-10 min delay. They also continue to integrate new features which introduces the inevitable 'product creep'.
> 
> Very positive, glad I found Bento as an email marketing provider and they have streamlined our marketing needs into one app, and are more affordable (considerably) than other providers.

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### "Great CRM tool for any startup" — 5.0/5

> **Verified Reviewer** | *25 June 2024* | Broadcast Media | Recommendation rating: 10.0/10
> 
> **Pros**: Second to none in customer service, with easily contactable founders through discord. Excellent support for custom workflows, and create range of features included as standard.
> 
> **Cons**: Would perhaps prefer users were identified by custom ids rather than emails. But thats not a show stopper.
> 
> Excellent. Quick to implement and support would respond and resolve issues in hours.

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## Links

- [View on GetApp](https://www.getapp.com.au/software/2072005/bento)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/bento/> |
| en-AE | <https://www.getapp.ae/software/2072005/bento> |
| en-AU | <https://www.getapp.com.au/software/2072005/bento> |
| en-CA | <https://www.getapp.ca/software/2072005/bento> |
| en-GB | <https://www.getapp.co.uk/software/2072005/bento> |
| en-IE | <https://www.getapp.ie/software/2072005/bento> |
| en-NZ | <https://www.getapp.co.nz/software/2072005/bento> |
| en-SG | <https://www.getapp.sg/software/2072005/bento> |
| en-ZA | <https://www.getapp.za.com/software/2072005/bento> |

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