---
description: Learn more about Retain. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Retain Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/650/customer-engagement/software) > [Retain](/software/2071259/retain-1)

# Retain

Canonical: https://www.getapp.com.au/software/2071259/retain-1

> Retain is a scalable, client-branded digital delivery tool to help you manage and optimize customer engagement, automate your digital communications and keep your headcount low.
> 
> Verdict: Rated **5.0/5** by 2 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 2 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money |  | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: TrueML
- **Founded**: 2013

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- API
- Activity Dashboard
- Activity Tracking
- Campaign Management
- Communication Management
- Compliance Management
- Customer Experience Management
- Customisable Branding
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Email Management
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- Interaction Tracking
- Monitoring
- Multi-Channel Communication
- On-Demand Communications
- Personalization

## Support Options

- Email/Help Desk

## Category

- [Customer Engagement Software](https://www.getapp.com.au/directory/650/customer-engagement/software)

## Related Categories

- [Customer Engagement Software](https://www.getapp.com.au/directory/650/customer-engagement/software)
- [Customer Communications Management Software](https://www.getapp.com.au/directory/1139/customer-communications-management/software)
- [Cloud Communication Platforms](https://www.getapp.com.au/directory/1631/cloud-communication-platform/software)

## Alternatives

1. [LiveAgent](https://www.getapp.com.au/software/91301/liveagent) — 4.7/5 (1753 reviews)
2. [WhatsApp](https://www.getapp.com.au/software/2035411/whatsapp) — 4.7/5 (16297 reviews)
3. [Viber](https://www.getapp.com.au/software/2049588/viber) — 4.4/5 (4058 reviews)
4. [Text Request](https://www.getapp.com.au/software/2051851/text-request) — 4.6/5 (1193 reviews)
5. [Telegram](https://www.getapp.com.au/software/114023/telegram) — 4.7/5 (6406 reviews)

## Reviews

### "Great Customer Experience" — 5.0/5

> **Hadeel** | *24 January 2024* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: Retain was really easy to setup.  From sales \[sensitive content hidden\] to account managers \[sensitive content hidden\] the team has been extremely helpful in making sure we are satisfied with the product.
> 
> **Cons**: Would prefer more intuitive dashboards that are adaptable and clickable.

-----

### "Email Product User" — 5.0/5

> **LeVar** | *1 December 2023* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: Quick to deliver requested changes and the ability to provide detailed results.
> 
> **Cons**: The initial tracking of the collection performance and tracking of payments that are linked to the specific communication cadence.

## Links

- [View on GetApp](https://www.getapp.com.au/software/2071259/retain-1)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/finance-accounting-software/a/retain-1/> |
| en-AE | <https://www.getapp.ae/software/2071259/retain-1> |
| en-AU | <https://www.getapp.com.au/software/2071259/retain-1> |
| en-CA | <https://www.getapp.ca/software/2071259/retain-1> |
| en-GB | <https://www.getapp.co.uk/software/2071259/retain-1> |
| en-IE | <https://www.getapp.ie/software/2071259/retain-1> |
| en-NZ | <https://www.getapp.co.nz/software/2071259/retain-1> |
| en-SG | <https://www.getapp.sg/software/2071259/retain-1> |
| en-ZA | <https://www.getapp.za.com/software/2071259/retain-1> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Review, Compare and Evaluate small business software. GetApp Australia has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.com.au","url":"https://www.getapp.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.com.au/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.linkedin.com/company/getapp-com-a-gartner-company/","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Retain","description":"Retain by TrueML is a scalable digital delivery tool that automates customer engagement, optimizes digital communication, and reduces operational costs of small businesses. With Retain, businesses can recover more, reduce churn rates, and maintain brand consistency. Retain's patented optimization engine is powered by analyzing engagement data from millions of customers, achieving dynamic optimization for customer engagement in the channel and time they prefer. Clients can also customize Retain for their specific needs and implement email strategies effortlessly. Retain is an all-in-one solution within clients' reach; the team delivers Retain pre-configured for quick onboarding, no-messy migration and project resources necessary.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bd91d76a-8e93-4aa2-b046-1a640499b816.png","url":"https://www.getapp.com.au/software/2071259/retain-1","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/2071259/retain-1#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":2},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Engagement Software","position":2,"item":"/directory/650/customer-engagement/software","@type":"ListItem"},{"name":"Retain","position":3,"item":"/software/2071259/retain-1","@type":"ListItem"}],"@id":"https://www.getapp.com.au/software/2071259/retain-1#breadcrumblist"}]}
</script>
