--- description: Learn more about avanta. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: avanta Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [B2B eCommerce Platform Software](/directory/2627/b2b-ecommerce-platform/software) > [avanta](/software/2064766/proline) # avanta Canonical: https://www.getapp.com.au/software/2064766/proline > avanta is a commerce platform developed specifically for B2B e-commerce in industrial companies, manufacturing, importing and wholesale. Extensive standard B2B functionality enables individual solutions to be implemented largely through configuration. > > Verdict: Rated **5.0/5** by 3 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of avanta \- Built 100% for B2B: Manage complex requirements such as customer-specific prices and assortments, organizational structures, roles and permissions, approval workflows, quotes, orders, contracts, PunchOut and spare-parts processes. - Configure individual solutions efficiently: Extensive standard B2B functionality allows businesses to adapt shops, customer portals and processes largely through configuration, reducing the need for custom development as well as implementation and maintenance effort. - Digitize sales, service and after-sales processes: Combine B2B shops, customer and service portals, ordering applications, self-service and after-sales processes on one platform to simplify purchasing and reduce manual work. - Integrate existing systems, data and processes: Connect avanta with ERP and other enterprise systems and continue using established data, business logic and workflows across the entire B2B commerce solution. - Combine B2B commerce with AI: Use the AI Chatbot and individual AI applications to support sales, service and after-sales processes. avanta also provides the foundation for Agentic Commerce scenarios and interaction with AI agents. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 3 Reviews | | Ease of Use | 5.0/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 5.0/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: ECOPLAN ## Commercial Context - **Starting Price**: EUR 990.00 - **Pricing model**: Flat Rate - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) - **Supported Languages**: English, German - **Available Countries**: Albania, American Samoa, Andorra, Anguilla, Antigua and Barbuda, Aruba, Australia, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bosnia and Herzegovina, British Virgin Islands, Bulgaria, Canada, Cayman Islands, Cook Islands and 91 more ## Features - AI Copilot - Bulk Ordering - CRM - Catalog Management - Communication Management - Customer Management - For B2B - Generative AI - Mobile Access - Order Management - Payment Options - Promotions Management - Reordering - Reporting/Analytics - SEO Management ## Support Options - Email/Help Desk - Knowledge Base - Chat ## Category - [B2B eCommerce Platform Software](https://www.getapp.com.au/directory/2627/b2b-ecommerce-platform/software) ## Related Categories - [B2B eCommerce Platform Software](https://www.getapp.com.au/directory/2627/b2b-ecommerce-platform/software) - [Headless eCommerce Platforms](https://www.getapp.com.au/directory/1999/headless-ecommerce-platform/software) ## Alternatives 1. [Adobe Commerce](https://www.getapp.com.au/software/91008/magento-commerce) — 4.3/5 (662 reviews) 2. [Salesforce Commerce Cloud](https://www.getapp.com.au/software/133739/salesforce-b2c-commerce) — 4.5/5 (102 reviews) 3. [Wholesale Suite](https://www.getapp.com.au/software/2052538/wholesale-suite) — 4.9/5 (88 reviews) 4. [Shopamine](https://www.getapp.com.au/software/2067239/shopamine) — 5.0/5 (31 reviews) 5. [B2B Wave](https://www.getapp.com.au/software/108587/b2b-wave) — 4.9/5 (52 reviews) ## Reviews ### "avanta – our first choice for B2B projects" — 5.0/5 > **Jonas** | *25 August 2026* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: As an implementation partner, what we value most about avanta is its strong B2B focus. Many of the capabilities that require custom development in other platforms are already built in — from company account management with flexible roles and permissions to complex pricing, customer-specific catalogs, and comprehensive self-service features. Its API-first approach and clean integration architecture also make it easy to connect ERP, PIM, and CRM systems. For us, that means faster implementations and less unnecessary complexity. For our customers, it means streamlined processes, consistent data, and a smooth user experience. > > **Cons**: avanta consistently follows an “ERP-first” approach, with the ERP or merchandise management system serving as the single source of truth. In some projects, this means helping customers rethink established processes and move away from legacy habits. In the long run, however, this approach pays off significantly: it prevents data inconsistencies, avoids costly duplicate development, and keeps all connected systems reliably in sync. > > Our overall experience with avanta has been very positive. It gives us a solid and future-ready foundation for complex B2B projects while avoiding isolated solutions and redundant data maintenance. We particularly value its clear architecture and ERP-first approach, which make even projects with multiple integrations, countries, and languages manageable and scalable. In practice, this leads to faster implementations, lower maintenance effort, high data quality, and a platform that can continue to evolve with our customers’ businesses over the long term. ----- ### "ERP-first done right: avanta extends SAP where it matters most" — 5.0/5 > **Emma** | *29 June 2026* | Chemicals | Recommendation rating: 10.0/10 > > **Pros**: The ERP-first approach is what we value most about avanta. Our SAP S/4HANA system remains the single source of truth, while avanta handles exactly those processes that SAP alone could not map efficiently, especially shipping cost calculation, customer-specific pricing and the clear presentation of our product range. The close, hands-on support from the avanta team made the implementation feel well guided from start to finish. > > **Cons**: The initial setup of product data and attribute maintenance was time-consuming, mainly because our master data structure was complex and we did not have a central PIM system in place. That was more of an internal challenge than a limitation of avanta, but a built-in PIM module would make onboarding even smoother. > > Overall, avanta has enabled us to launch a fully integrated B2B webshop that fits our processes and our ERP landscape very well. Manual order handling has been reduced significantly and our customers now benefit from 24/7 self-service, clear product information and a convenient ordering experience. The project was implemented smoothly, on time and with strong collaboration throughout. We would choose avanta again. ----- ### "avanta: The B2B eCommerce Platform for Complex ERP-Integrated Projects" — 5.0/5 > **Christian** | *15 July 2026* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: avanta is an excellent fit for B2B digitalisation projects where a standard shop simply isn't enough. The platform's biggest strength is its ability to consolidate B2B e-commerce, customer self-service portals and digital order management into one coherent solution. For agencies like ours, this makes it a reliable foundation for building scalable, ERP-integrated commerce architectures for mid-market and enterprise clients. > > **Cons**: The platform performs best when internal processes on the client side are already well defined. Companies that haven't yet structured their B2B workflows will need to invest in process design before getting the most out of avanta. That's not a shortcoming of the software itself, but it's worth setting the right expectations upfront. > > We have been working with avanta as an implementation and consulting partner for 1–3 years, using it daily across client projects. avanta enables us to digitally map complex B2B processes — including customer-specific ordering workflows, self-service portals and integrated backend systems such as ERP and PIM solutions. What stands out is the clarity it brings to project execution and the solid architectural basis it provides for long-term, scalable solutions. We switched from other products because avanta covers a broader scope: where most platforms stop at the shop, avanta continues into order management, customer portals and tightly integrated backend processes. The product is clearly evolving in the right direction. ## Links - [View on GetApp](https://www.getapp.com.au/software/2064766/proline) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data