---
description: Learn more about Google Merchant Center. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Merchant Center Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Catalogue Management Software](/directory/188/catalog-management/software) > [Google Merchant Center](/software/2060932/google-merchant-center)

# Google Merchant Center

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> Google Merchant Center is a free online tool that helps you reach customers looking to buy items just like yours. This platform helps you manage how your in-store and online product inventory appears on Google as well as measure the impact of every sale.
> 
> Verdict: Rated **3.9/5** by 19 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 19 Reviews |
| Ease of Use | 3.8/5 | Based on overall reviews |
| Customer Support | 3.0/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French
- **Available Countries**: France, United States

## Features

- Catalog Creation
- Categorisation/Grouping
- Content Management
- Product Catalog
- Search/Filter

## Category

- [Catalogue Management Software](https://www.getapp.com.au/directory/188/catalog-management/software)

## Alternatives

1. [On Page](https://www.getapp.com.au/software/142799/on-page) — 4.6/5 (87 reviews)
2. [Wix](https://www.getapp.com.au/software/90955/wix) — 4.4/5 (10764 reviews)
3. [CatalogIt](https://www.getapp.com.au/software/2060158/catalogit) — 4.9/5 (78 reviews)
4. [Sales Layer](https://www.getapp.com.au/software/113297/sales-layer) — 4.7/5 (99 reviews)
5. [Surpass](https://www.getapp.com.au/software/2044451/surpass) — 4.8/5 (129 reviews)

## Reviews

### "Google Merchant Center Review" — 3.0/5

> **Shukurath** | *30 December 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Google Merchant Center makes it easy to upload and manage product information, track sales performance, and create promotions.
> 
> **Cons**: I least liked the limited customization options in Google Merchant Center.

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### "Useful for managing Google Ads campaigns" — 4.0/5

> **Tom** | *13 July 2025* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Can see the campaigns from one screen, and easily control and adjust budgets. The metrics and reporting tools are excellent and very insightful.
> 
> **Cons**: Viewing billing reports can be complex - it can be difficult to see which campaign related to each transaction.
> 
> Useful tool for managing Ads budgets, campaigns and keywords. Can be complex for beginners, so more information when signing up would be useful.

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### "no support, only bots" — 2.0/5

> **Kyrylo** | *16 March 2025* | Consumer Goods | Recommendation rating: 0.0/10
> 
> **Pros**: worked for two years after setup without any problems
> 
> **Cons**: They had some kind of glitch and my country disappeared from the account settings. Instead of explaining anything, they blocked the account for misleading. Despite the fact that I spent more than 6,000 monthly on displaying product ads through Google Ads-merchant, all the support consisted of sending a link to a set of their rules and that's it. I didn't understand all this at all, I decided to refuse promotion with them

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### "Have you tried Google for Virtual Market?" — 5.0/5

> **Turan** | *12 July 2023* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: This service provided by Google makes it possible for those who want to open up to the digital world, but do not know what to do, to perform many procedures such as advertisements and publications for you. Its capacity to reach high audiences, free publishing and advertising support takes it one step further with the assurance of Google.Google Merchant Center delivers your products to individual and professional users much faster and more reliably. You just have to prepare your products.
> 
> **Cons**: Google Merchant Center is truly an excellent service and service. Although it is a free service, it is much more than paid presentation software. Prejudices to be given from the concept of this service will be wrong.
> 
> Google Merchant Center application is under the guarantee of Google. It has the feature of preparing and publishing products in a much shorter time. The user interface has been designed and built with the convenience of all users in mind. You can get maximum efficiency in minimum time. Thanks to the highly advanced help options, adaptations are much faster and easier. You save time and resources.

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### "Google Merchant Center is a key tool for my e-commerce website" — 4.0/5

> **Theo** | *13 October 2022* | Retail | Recommendation rating: 9.0/10
> 
> **Pros**: Free traffic and free sales listings. The only "catch" is you have to submit a properly formatted product feed and set up Buy on Google.
> 
> **Cons**: Google Merchant Center has annoying little quirks that cause it to reject specific products for incorrect or silly reasons. One big example is when the Washington Redskins abandoned their nickname due to political correctness, Google suddenly rejected not only all my Redskins products, but even non-Redskins products that happened to have the word Redskins printed on it.
> 
> Google offers many tools to advertise, manage and promote websites. For e-commerce websites like mine, Merchant Center is the most important as it connects to Google Shopping Ads AND in recent years, offered FREE listings and FREE sales opportunities via Buy on Google.

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## Links

- [View on GetApp](https://www.getapp.com.au/software/2060932/google-merchant-center)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/retail-consumer-services-software/a/google-merchant-center/> |
| en-AE | <https://www.getapp.ae/software/2060932/google-merchant-center> |
| en-AU | <https://www.getapp.com.au/software/2060932/google-merchant-center> |
| en-CA | <https://www.getapp.ca/software/2060932/google-merchant-center> |
| en-GB | <https://www.getapp.co.uk/software/2060932/google-merchant-center> |
| en-IE | <https://www.getapp.ie/software/2060932/google-merchant-center> |
| en-NZ | <https://www.getapp.co.nz/software/2060932/google-merchant-center> |
| en-SG | <https://www.getapp.sg/software/2060932/google-merchant-center> |
| en-ZA | <https://www.getapp.za.com/software/2060932/google-merchant-center> |

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