SAS Customer Intelligence 360

SAS CI360 reinvents marketing via data-driven decisioning

About SAS Customer Intelligence 360

Purpose-built for intelligent marketing decisions, SAS Customer Intelligence 360 is a marketing and customer engagement solution that enables organizations to reimagine marketing. Using journey activation, adaptive planning, comprehensive customer profiles, and a real-time decision engine, marketers are empowered to create appealing customer experiences. SAS Customer Intelligence 360 leverages profiles, analytics, contextual insights, transactions, interactions, and other data to recognize customers, understand context, arbitrate decisions, orchestrate offers, manage journeys, and capture interaction data, in real-time and cross channels in several ways. Using multiple decision-making methods, SAS Customer Intelligence 360 optimizes journeys by incorporating strategies ranging from business rules to multivariate tests. SAS Customer Intelligence 360 also provides guided analytics through built-in, easy-to-use analytical processes to enable true predictive marketing.

SAS Customer Intelligence is a standout in next-best decision making as it utilizes multivariate testing to provide design of experiments based factorial reduction which often reduces test size by >10x. Content delivery, response capture and analysis are all provided, and treatment reports display offer performance over time. A journey builder workflow diagram is included with SAS user interface to map and execute campaigns. It includes audience definition and filtering, rule setting, and interaction-level management including basics like targeting, frequency capping and NBO. Path or Journey testing is supported, and campaigns can be optimized across channels, all campaigns, communications, and activities, as well as across time. Workflows are tightly integrated with a digital asset management system, which enables project managers to add approved files to the asset library directly from the workflow interface. Workflows for the creative production cycle and storing approved content in a single cross-channel repository help ensure compliance and promote a consistent brand experience across channels.

Our data-driven attribution approach leverages machine learning to identify the touchpoints and sequence of events that form customer journeys, influence behavior and drive conversions. With SAS attribution, marketers can confidently calibrate resources, improve ROI measurement, identify areas of investment, and dynamically change marketing direction all with a clear understanding of how marketing activity is affecting marketing goals and impacting the customer journey. SAS Customer Intelligence 360 enables users to create and store marketing plans – along with comprehensive supporting information – in a centralized repository that enables easier management, tracking and retrieval. Easy access to detailed campaign information helps ensure that the best options are selected during the planning stages of marketing campaigns and activities.

SAS Customer Intelligence 360 is purpose-built to help marketers shore up their toolkits in preparation for increasing privacy regulations including but not limited to the loss of the third-party cookie. Our solution facilitates the collection and management of zero- and first-party data as a part of a first party data strategy that allows marketers make the most of the data they can collect. With AI that works, brands can integrate analytical guides, dynamically collected digital activity, and goal seeking routines – to uncover hidden insights, improve responses rates, and increase profitability. Using our integrated enterprise decisioning engine, CX leaders can operationalize decisioning across the enterprise, deploying decisions and models wherever they are needed. Monitoring effectiveness, automatically retraining, optimizing and redeploying analytical models takes journey optimization well beyond marketing and running lights out allows for complete process automation.

Pricing starting from:

USD 8,000.00/year

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to SAS Customer Intelligence 360

Key benefits of SAS Customer Intelligence 360

SAS Customer Intelligence 360 enables marketers to attract customers’ attention and take the most impactful actions. Using SAS CI 360, marketers can create more individualized, relevant, and targeted communications based on their knowledge of a customer. SAS Customer Intelligence 360 allows clients to perform true predictive marketing using dynamic data collection, avoiding channel-based web analytics tagging. By doing this, marketers can take their customer data and convert it into insight to make precise decisions about customers- enabling brand marketers to meet each customer’s need at the individual level.

SAS Customer Intelligence 360 boasts an agile strategic marketing planning tool, where easy access to detailed campaign information helps marketers provide stakeholders with full visibility into marketing plan objectives and select the best options during the planning stages of campaigns and activities. In conjunction, SAS Customer Intelligence 360 is equipped with marketing workflow capabilities that provide real-time visibility into marketing processes and timelines. Collaboration can be easily facilitated across all contributors using an automated system to calculate changes to project timelines and associated deliverables. Across all channels, online and offline data is easily integrated using SAS Customer Intelligence 360. This means that data from offline customer channels like call centers, CRM, and POS are easily combined with the data coming from SAS Customer Intelligence 360, providing a more meaningful multichannel customer understanding. The complete online behavior of customers is captured at a detailed level and combined with existing offline customer data sources, creating a complete picture of the customer and equipping brand marketers with valuable insight into a customer’s needs. Multiple decision-making methods- from business rules to multivariate tests (via custom predictive models)- help ensure the customer gets the most relevant and personalized offers.

With analytics, SAS Customer Intelligence 360 provides a future-oriented view of customer journeys, helping marketers understand the most significant business drivers and how those drivers will perform in the future based on goal-seeking routines that determine optimal levels. SAS Customer Intelligence 360 separates from most online analytics vendors who require form and field level tagging, as SAS embeds a single line of HTML code in each webpage to enable dynamic data collection, allowing marketers to use their budgets more effectively without spending on expensive tagging costs. SAS Customer Intelligence is a modular system, with modules including Discover, Engage, Plan, and Match. This modular design allows marketers to build a natural path, starting small and adding over time, adopting additional components of the SAS Customer Intelligence suite when needed.

Business size



  • Cloud-based
  • On-premises


United Arab Emirates, Antigua & Barbuda, Anguilla, Albania, Angola, Argentina, Austria, Australia, Aruba, Bosnia & Herzegovina, Barbados, Belgium, Burkina Faso, Bahrain, Benin, Brazil, Bahamas, Botswana, Canada, Congo - Kinshasa, Central African Republic, Congo - Brazzaville, Switzerland, Chile, Cameroon, China, Colombia, Czechia, Germany, Djibouti, Denmark, Dominica, Dominican Republic, Algeria, Egypt, Spain, Ethiopia, Finland, France, Gabon, United Kingdom, Grenada, Ghana, Guinea, Guadeloupe, Greece, Guinea-Bissau, Hong Kong SAR China, Croatia, Haiti, Hungary, Indonesia, Ireland, India, Iceland, Italy, Jamaica, Jordan, Japan, Kenya, South Korea, Kuwait, Cayman Islands, Lebanon, Lithuania, Luxembourg, Latvia, Morocco, Montenegro, North Macedonia, Mali, Martinique, Mauritania, Montserrat, Mauritius, Mexico, Malaysia, Mozambique, Namibia, Niger, Nigeria, Netherlands, Norway, New Zealand, Oman, Peru, Philippines, Pakistan, Poland, Puerto Rico, Portugal, Qatar, Romania, Serbia, Russia, Rwanda, Saudi Arabia, Sweden, Singapore, Slovenia, Slovakia, Senegal, Turks & Caicos Islands, Chad, Togo, Thailand, Tunisia, Turkey, Trinidad & Tobago, Taiwan, Tanzania, Ukraine, Uganda, United States, Uruguay, Venezuela, British Virgin Islands, US Virgin Islands, Yemen, South Africa, Zambia, Zimbabwe

Supported Languages

Arabic, Brazilian Portuguese, Chinese, Croatian, Czech, Danish, Dutch, English, European Portuguese, French, German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Serbian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Traditional Chinese, Turkish

Pricing starting from:

USD 8,000.00/year

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to SAS Customer Intelligence 360


SAS Customer Intelligence 360 Software - Activity Map AKA Customer Journey
SAS Customer Intelligence 360 Software - Calendar Gannt
SAS Customer Intelligence 360 Software - Asset Home
SAS Customer Intelligence 360 Software - Segments
SAS Customer Intelligence 360 Software - Decision Builder
View 6 more
SAS Customer Intelligence 360 video
SAS Customer Intelligence 360 Software - Activity Map AKA Customer Journey
SAS Customer Intelligence 360 Software - Calendar Gannt
SAS Customer Intelligence 360 Software - Asset Home
SAS Customer Intelligence 360 Software - Segments
SAS Customer Intelligence 360 Software - Decision Builder


Total features of SAS Customer Intelligence 360: 281

  • AB Testing
  • API
  • Access Controls/Permissions
  • Action Management
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Ad Inventory Management
  • Ad Optimization
  • Ad hoc Query
  • Ad hoc Reporting
  • Address Book
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Appointment Management
  • Approval Process Control
  • Approval Workflow
  • Artwork Management
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Assignment Management
  • Attribution Modeling
  • Audience Targeting
  • Auto-Responders
  • Automated Scheduling
  • Availability Management
  • Banner Management
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Booking Management
  • Brand Guidelines
  • Brand Management
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CMS Integration
  • CRM
  • Calendar Management
  • Calendar Sync
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Categorisation/Grouping
  • Change Management
  • Channel Management
  • Charting
  • Click Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Color Codes/Icons
  • Commenting/Notes
  • Communication Management
  • Compliance Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Cost Analysis
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customisable Branding
  • Customisable CTAs
  • Customisable Dashboard
  • Customisable Forms
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Source Connectors
  • Data Storage Management
  • Data Verification
  • Data Visualization
  • Deadline Management
  • Deep Learning
  • Demand Forecasting
  • Digital Asset Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Event Calendar
  • Event Marketing
  • Event Scheduling
  • Event Triggered Actions
  • Expense Management
  • Feedback Management
  • File Conversion
  • File Management
  • File Transfer
  • Filtering
  • Forecasting
  • Fulfillment Distribution
  • Full Text Search
  • Funnel Analysis
  • GDPR Compliance
  • Gamification
  • Gantt/Timeline View
  • Goal Setting / Tracking
  • HTML5 Technology
  • Heatmaps
  • Historical Reporting
  • Image Library
  • Interactive Content
  • KPI Monitoring
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Results Sharing
  • Location-Based Marketing
  • ML Algorithm Library
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Planning
  • Metadata Management
  • Mobile Access
  • Mobile Ad Serving
  • Mobile Alerts
  • Mobile App
  • Mobile Optimized Emails
  • Model Training
  • Moderation
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Multi-Touch Attribution
  • Multimedia Support
  • Multiple Data Sources
  • Multiple Format Support
  • Multiple Output Formats
  • Multiple Site Management
  • Multivariate Testing
  • Native Ad Serving
  • Natural Language Processing
  • Newsletter / Email Ad Serving
  • OLAP
  • Offline Response Collection
  • Pageview Tracking
  • Performance Management
  • Performance Metrics
  • Personalization
  • Planning Tools
  • Predictive Analytics
  • Predictive Modeling
  • Presentation Tools
  • Prioritization
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Push Notifications
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Data Collection
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Referral Tracking
  • Relational Display
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Resource Management
  • Rich Media Ad Serving
  • Role-Based Permissions
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Scheduling
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Self-Learning
  • Sentiment Analysis
  • Single Sign On
  • Site Search Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Social Promotion
  • Spend Management
  • Statistical Modeling
  • Status Tracking
  • Strategic Planning
  • Subscriber Management
  • Subscription Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Templates
  • Third Party Integrations
  • Time on Site Tracking
  • Timesheet Management
  • To-Do List
  • Training Management
  • Trend Analysis
  • User Interaction Tracking
  • User Management
  • Version Control
  • Video Ad Serving
  • Video Management
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Widgets
  • Workflow Management


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Overall rating

4.5 /5
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Overall rating
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

best company for optimize your marketing

Reviewed on 28/06/2022

the overall experience with SAS Customer Intelligence 360 is very incredible and it's very...

the overall experience with SAS Customer Intelligence 360 is very incredible and it's very productive for the entreprises


if you search a companie for optimize and ameliorate the marketing of your entreprise , choose this company


the price is very too expensive , try to review your price

Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

SAS Customer Intelligence

Reviewed on 29/03/2018


•Open data model
•Dynamic data collection
•Post-data-collection contextualization
•Anonymous behavior capture
•Predictive models, forecasting and goal-seeking routines
•Dynamic content placement


Pricy for medium and small firms.
Tough to learn.
Not user friendly.
Can have better visualizations.

SAS Customer Intelligence 360 FAQs

Below are some frequently asked questions for SAS Customer Intelligence 360.

SAS Customer Intelligence 360 offers the following pricing plans:

  • Starting from: USD 8,000.00/year
  • Pricing model: Subscription
  • Free Trial: Available

o SaaS – continuous monthly release o Flat Rate Annual Fee / Consumption based o 12-month minimum, but support multi-year o Module pricing is metric based o Costs vary by module, start as low as 8k/year o SAS has hard costs associated with the service o Usage is metered & supports bursting / overages o Pricing is by module, selling is by capability o ”Pay as You Go” option in process

SAS Customer Intelligence 360 has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

SAS Customer Intelligence 360 supports the following languages:

Arabic, Brazilian Portuguese, Chinese, Croatian, Czech, Danish, Dutch, English, European Portuguese, French, German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Serbian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Traditional Chinese, Turkish

SAS Customer Intelligence 360 supports the following devices:

SAS Customer Intelligence 360 integrates with the following applications:

AWS Amplify, AWS AppSync, AWS Cloud Map, AWS Cloud9, AWS CloudFormation, AWS CloudTrail, AWS CodeCommit, AWS CodeDeploy, AWS CodePipeline, AWS Config, AWS Control Tower, AWS Cost Explorer, AWS Device Farm, AWS Direct Connect, AWS Elastic Beanstalk, AWS Fargate, AWS Glue, AWS Identity and Access Management (IAM), AWS IoT, AWS IoT Analytics, AWS IoT Core, AWS IoT Greengrass, AWS Key Management Service (KMS), AWS Lake Formation, AWS Lambda, AWS Management Console, AWS OpsWorks, AWS Organizations, AWS Personal Health Dashboard, AWS Secrets Manager, AWS Shield, AWS Step Functions, AWS Storage Gateway, AWS Systems Manager, AWS VPN, AWS WAF, AWS X-Ray, AWS for Data, Adform Ad Server, Adobe Experience Cloud, Alexa, Amazon Aurora, Amazon EC2, Amazon EMR, Amazon Redshift, Amazon S3, Apache Kafka, CDN, Clickatell, Contentstack, DAMS, Docker, ESB, Experian CheetahMail, Facebook Business Suite, Genesys, Google Ads, Google Cloud AutoML, Google Cloud BigQuery, Google Cloud Platform, HTML Editor, HubSpot CRM, HubSpot Marketing Hub, Instagram, Layers, Lotame, MS Dynamics, Microsoft Azure, MySQL, Office 365 Document Management, Redshift Intelligence Case Management, S3 Media Vault, S3 Passenger, SAP HANA, SAS Visual Analytics, SMTP, Salesforce Marketing Cloud, Selligent, Sitecore, Snowflake, Solace, SparkPost, TIBCO Spotfire, Tealium Customer Data Hub, Teradata Active EDW (Enterprise Data Warehouse), Twitter, WhatsApp, WordPress, YouTube

SAS Customer Intelligence 360 offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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