---
description: Learn more about Google Optimize. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Optimize Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [AB Testing Tools](/directory/1295/ab-testing/software) > [Google Optimize](/software/2055808/google-optimize)

# Google Optimize

Canonical: https://www.getapp.com.au/software/2055808/google-optimize

Page: 1 / 2\
Next: [Next page](https://www.getapp.com.au/software/2055808/google-optimize?page=2)

> Google Optimize is a website optimization solution, which provides features such as A/B testing, multivariate testing, reporting and analytics, audience targeting, conversion rate optimization, data visualization, engagement tracking, split testing, statistical analysis, and a visual editor.
> 
> Verdict: Rated **4.6/5** by 16 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 16 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing model**:  (Free version available)
- **Pricing Details**: Free to use. No registration or set up fees are required.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Korean, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus and 229 more

## Features

- A/B Testing
- Access Controls/Permissions
- Activity Dashboard
- Audience Targeting
- Conversion Rate Optimisation
- Conversion Tracking
- Data Visualization
- Engagement Tracking
- Geotargeting
- Multivariate Testing
- Real-Time Data
- Reporting/Analytics
- Split Testing
- Statistical Analysis
- Visual Analytics
- Visual Editor

## Integrations (2 total)

- Firebase
- Google Ads

## Support Options

- Email/Help Desk
- Chat

## Category

- [AB Testing Tools](https://www.getapp.com.au/directory/1295/ab-testing/software)

## Related Categories

- [AB Testing Tools](https://www.getapp.com.au/directory/1295/ab-testing/software)
- [Website Optimisation Tools](https://www.getapp.com.au/directory/1671/website-optimization-tools/software)

## Alternatives

1. [ConvertCart](https://www.getapp.com.au/software/2061605/convertcart) — 4.8/5 (45 reviews)
2. [Lucky Orange](https://www.getapp.com.au/software/112955/lucky-orange) — 4.7/5 (260 reviews)
3. [Google Marketing Platform](https://www.getapp.com.au/software/2046655/google-marketing-platform) — 4.5/5 (27 reviews)
4. [Mida](https://www.getapp.com.au/software/2070483/mida-so) — 4.6/5 (43 reviews)
5. [Chartbeat](https://www.getapp.com.au/software/103369/chartbeat) — 4.8/5 (17 reviews)

## Reviews

### "We Should Have Used Google Optimize Sooner." — 5.0/5

> **Brock** | *26 June 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: I've known about Google Optimize for a long time, but we didn't see the need to use it.  Boy was that a wrong decision.  We began using GO as part of a conversion rate optimization initiative and the power of it blows us away.  It's incredibly easy to build overlays with different customer experiences and set up split tests to improve our sales and conversions.
> 
> **Cons**: Honestly, nothing.  The software is fantastic.  I can't envision a world where we won't use Google Optimize to improve our ecommerce business.
> 
> In a word.  Fantastic\!

-----

### "A no-brainer for website optimization" — 5.0/5

> **Sam** | *10 April 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Google Optimize is an obvious solution for anyone looking to improve their website. It's relatively easy to deploy and set up various tests.
> 
> **Cons**: I've had issues with page flicker and the anti-flicker snippet provided by Google frequently times out. It's also difficult to do some more robust testing with Google Optimize.

-----

### "Feedback" — 4.0/5

> **Arun** | *18 September 2023* | Education Management | Recommendation rating: 6.0/10
> 
> **Pros**: many features are there.Was able to make seo friendly by 75 %
> 
> **Cons**: Highly expensive and customer support is relatively poor technically
> 
> overall its good

-----

### "Google Optimize - the first tool you should try to get your hypothesis" — 5.0/5

> **Art** | *21 May 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: I love how its integrated with Google Analytics and how great stats are exchangeable between those 2 services.
> 
> **Cons**: I don't like limitation of goals. Goals of AB test has to be a goal in google analytics.

-----

### "Amazing tool for AB testing" — 5.0/5

> **Verified Reviewer** | *11 December 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: This tool is simply amazing. It's a shame that Google has decided to shut it down because it was really useful for AB testing and improving website performance and PPC campaigns
> 
> **Cons**: Missing a heat maps feature but can't ask for more for a free tool

-----

Page: 1 / 2\
Next: [Next page](https://www.getapp.com.au/software/2055808/google-optimize?page=2)

## Links

- [View on GetApp](https://www.getapp.com.au/software/2055808/google-optimize)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/development-tools-software/a/google-optimize/> |
| en-AE | <https://www.getapp.ae/software/2055808/google-optimize> |
| en-AU | <https://www.getapp.com.au/software/2055808/google-optimize> |
| en-CA | <https://www.getapp.ca/software/2055808/google-optimize> |
| en-GB | <https://www.getapp.co.uk/software/2055808/google-optimize> |
| en-IE | <https://www.getapp.ie/software/2055808/google-optimize> |
| en-NZ | <https://www.getapp.co.nz/software/2055808/google-optimize> |
| en-SG | <https://www.getapp.sg/software/2055808/google-optimize> |
| en-ZA | <https://www.getapp.za.com/software/2055808/google-optimize> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Review, Compare and Evaluate small business software. GetApp Australia has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.com.au","url":"https://www.getapp.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.com.au/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Google Optimize","description":"Google Optimize is a website optimization solution, which provides features such as A/B testing, multivariate testing, reporting and analytics, audience targeting, conversion rate optimization, data visualization, engagement tracking, split testing, statistical analysis, and a visual editor.\n\nUsing Google Optimize’s split URL testing feature, businesses can benefit from the ability to compare separate webpages and test their efficacy from a single URL using a redirect. The experiment summary reporting capabilities within Google Optimize also allow businesses to utilize action-oriented and clear results to make business decisions moving forward.\n\nGoogle Optimize integrates with Google Analytics, Google Ads, Google BigQuery, Firebase, and Accelerated Mobile Pages (AMP) to allow users to make use of all of their customer insights and deliver a better customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3c8d5890-447e-490e-a139-6adf084276e6.png","url":"https://www.getapp.com.au/software/2055808/google-optimize","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/2055808/google-optimize#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":16},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","@id":"https://www.getapp.com.au/software/2055808/google-optimize#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"AB Testing Tools","position":2,"item":"/directory/1295/ab-testing/software","@type":"ListItem"},{"name":"Google Optimize","position":3,"item":"/software/2055808/google-optimize","@type":"ListItem"}]}]}
</script>