--- description: Learn more about Hawke Al. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Hawke Al Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/299/advertising/software) > [Hawke Al](/software/2055173/morphio) # Hawke Al Canonical: https://www.getapp.com.au/software/2055173/morphio Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/2055173/morphio?page=2) > hawke.ai enables businesses to compile data from digital marketing platforms and work from a single view for analysis and insights. It tracks performance against goals and uses machine learning to predict performance. > > Verdict: Rated **4.8/5** by 12 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Hawke Al Integrate multiple ad platforms into a single view Identify core KPIs and track performance It spots anomalous trends across performance indicators Fully customizable alert system that will flag negative trends before they become negative results ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 12 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Hawke Al - **Founded**: 2015 ## Commercial Context - **Starting Price**: USD 49.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - Ad hoc Reporting - Campaign Analytics - Dashboard - Data Visualization - Drag & Drop - Keyword Tracking - Performance Metrics - Predictive Analytics - ROI Tracking - Real-Time Data - Reporting & Statistics - Website Analytics ## Support Options - Email/Help Desk - Chat ## Category - [Advertising Agency Software](https://www.getapp.com.au/directory/299/advertising/software) ## Related Categories - [Advertising Agency Software](https://www.getapp.com.au/directory/299/advertising/software) - [Marketing Analytics Software](https://www.getapp.com.au/directory/602/marketing-analytics/software) ## Alternatives 1. [Adalysis](https://www.getapp.com.au/software/126355/adalysis) — 4.6/5 (117 reviews) 2. [Master Metrics](https://www.getapp.com.au/software/2078372/master-metrics) — 4.9/5 (14 reviews) 3. [Asana](https://www.getapp.com.au/software/90584/asana) — 4.5/5 (13547 reviews) 4. [Whatagraph](https://www.getapp.com.au/software/124703/whatagraph) — 4.4/5 (84 reviews) 5. [Google Marketing Platform](https://www.getapp.com.au/software/2046655/google-marketing-platform) — 4.5/5 (25 reviews) ## Reviews ### "Best Marketing Analytics On The Market\!" — 5.0/5 > **Verified Reviewer** | *9 May 2022* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Morphio is an excellent tool for agencies to monitor their marketing campaigns for multiple clients. If you are an agency that specializes in PPC campaigns and landing pages Morphio is a fantastic tool. Our favorite features are the shareable report links and the Slack notifications for campaigns that fall outside the set goal for their campaign. > > **Cons**: The only feature that would be a bonus is some improvement to the SEO reporting tools. There is some functionality for monitoring SEO performance but not on the level of dedicated SEO tools, but that's not what Morphio's core competency is. Hence, it's not necessarily a negative. > > Morphio has helped us monitor multiple campaigns without the daily stress of doing health checks on every advertising channel. The benefit of their advanced metrics also helps us relate marketing terms to bottom-line business terms. ----- ### "AI-powered analysis, monitoring and auditing for your website and marketing" — 5.0/5 > **Verified Reviewer** | *2 August 2021* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: First off, let me say that Morphio has one of the best UIs I have ever seen. Morphio is a useful tool for tracking KPIs, ad spend, and anomalies in real time with the help of AI. Additionally, you can also make use of its SEO monitoring and forecasting, all of which directly drives your ROI up. It is easy to generate reports from all your platforms connected to this software. Morphio helps you analyze the current performance of your marketing efforts as well as track goals, your audience behaviour and even the budget. With their recent update (in early July 2021) it is now even more feature-rich while some features have become more simplified. For instance, the improved reporting summary now allows you to quickly generate reports for you or your clients. Also, custom metrics can now be monitored and analyzed, flexible alerts and weekly summary emails are also among the improvements, while admins can now control the notifications. The support team is very responsive and they are always ready to help. They offer an onboarding call to new customers and in case you have troubles using the software, they can also offer to hop on a call with you to resolve the issue. What's also important is they listen to their users and may implement or adjust the features you mention. > > **Cons**: Amongst the main cons, I would say that I consider Morphio as an expensive product. Of course, they have a lot of expenses supporting all the numerous features and a professional team behind this software, but it is still quite expensive. Occasionally, there may be bugs here and there, but after many months of development, the team has fixed almost all of them. > > Morphio helps me monitor and track goals, KPIs and anomalies in my marketing. In fact, I don't have to hire a person who would be monitoring all the KPIs daily/weekly. Instead, I can just get emails with the reports I need to stay in the loop. ----- ### "A great asset\!" — 4.0/5 > **Julyanna** | *24 November 2021* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Morphio was very easy for my agency to set up and integrate into our marketing platforms. I like how well the budget tracking works, it really helps us stay on top of ad spend for clients. The PPC audit is also really helpful in finding where we can increase or decrease ad spend in specific campaigns and ad groups in Google ads and Facebook. > > **Cons**: For Google Ads, I wish Morphio could track keyword performance more closely. You can add in keywords for it to watch, but I wish it could read the keywords we are already targeting in Search campaigns to monitor their performance - similar to another software called Seiso.io. I also wish they could integrate YouTube metrics into Morphio for video campaigns. > > We mainly use Morphio to watch our budgets and see where ad spend can be reallocated. It's also been really great in picking up on things that may be broken or not working and letting us know before our client's find out, giving us a one-up on our dependability. ----- ### "The best mkt management tool that you can have to help building great strategy based on data" — 5.0/5 > **Verified Reviewer** | *24 November 2021* | Design | Recommendation rating: 10.0/10 > > **Pros**: The dashboard, KPIs, metrics and intelligence > > **Cons**: some of the best features on BI + AI are not available to lower plans, not even a glimpse for small businesses > > Its 1000%, the Customer relationship and CX is just what you would expect from a top leading tool like Morphio. really grateful that they exists. ----- ### "Great product\!" — 4.0/5 > **Chris** | *24 November 2021* | Food & Beverages | Recommendation rating: 8.0/10 > > **Pros**: Easy to set up and get moving quickly. We were literally set up in a matter of minutes\! > > **Cons**: Tough to pin point what is not working for us at this moment. > > Morphio is helping us save time and bringing it all under one roof. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/2055173/morphio?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/2055173/morphio) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Structured Data