Active Agent

About Active Agent

Active Agent is a demand-side platform designed to support its users in the efficient purchase of programmatic advertising, such as addressable TV, digital audio, and DOoH. Direct access to relevant AdExchanges and supply-side platforms (SSP) is provided for this purpose.

When buying media, users can choose from various bid strategies such as bid factoring, dynamic buying, and pacing. In addition, the tool also discloses booked advertising media, which means there is always a high level of control and transparency. In order to optimize campaigns, users can integrate pre-bid partners, define the desired target group, and rely on a data-driven target group approach. The aim is to automate marketing relationships and enable purchasing without wastage.

Active Agent offers companies a number of options for visual advertising, and for improving their visibility. For example, digital ads are used at train stations, shopping malls and airports. In addition to visual advertising formats, Active Agent also provides customers with other advertising options such as placements in radio spots. Since users can buy programmatic advertising across all categories, the tool is suitable for implementing omnichannel strategies.