About Matomo

Challenge the status quo with Matomo.

Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

Pricing starting from:

USD 9.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Matomo

No data sampling, 100% accurate reports - Matomo delivers only the facts. While most competitors will fill the gaps with data sampling...Using 100% of your data ensures your reports are 100% accurate

Web analytics & user experience on a single platform - Easily optimise engagement and conversions using powerful web analytics, integrated heatmaps and session recordings on a single platform.

Maintain strict data privacy with log analytics - If you need to comply with strict data security policies, use server log analytics as an alternative method for tracking your website’s users

Scale-up with no data limitations - Don’t be bound by data limitations, with Matomo you can track hundreds of websites, create roll-up master reports and consolidate data into a single view

Ensure GDPR compliance - To be GDPR compliant is one thing but to have a GDPR Manager ensures you are in full control when processing your user's personal data

Devices

Business size

S M L

Markets

New Zealand

Supported Languages

Arabic, Bulgarian, Catalan, Chinese, Czech, Danish, English, Estonian, Finnish, French, German, Greek, Hindi, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian, Vietnamese

Pricing starting from:

USD 9.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Matomo Software - Dashboards in Matomo offer you the ability to include various types of analytics data on a single page. You can customise your dashboards to focus on your website goals and then optimise them with the specific data you need.
Matomo Software - The Visits Log is useful to browse individual user sessions on your site and understand what your visitors were looking for, whether they found an answer, or to see which pages they looked at before converting your goals.
Matomo Software - Heatmaps shows you visually where your visitors try to click, move the mouse and how far down they scroll on each page. Now you can effortlessly discover how your visitors truly engage with your most important web pages.
Matomo Software - Understand what marketing channels and campaigns are working for your business, what aren't, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs.
Matomo Software - The combined keywords report gives you all keywords searched by your users across all search engines. For each keyword, you get the number of clicks, the number of impressions, the ClickThrough rate and the search result position of your website.
View 6 more
Matomo video
Matomo Software - Dashboards in Matomo offer you the ability to include various types of analytics data on a single page. You can customise your dashboards to focus on your website goals and then optimise them with the specific data you need.
Matomo Software - The Visits Log is useful to browse individual user sessions on your site and understand what your visitors were looking for, whether they found an answer, or to see which pages they looked at before converting your goals.
Matomo Software - Heatmaps shows you visually where your visitors try to click, move the mouse and how far down they scroll on each page. Now you can effortlessly discover how your visitors truly engage with your most important web pages.
Matomo Software - Understand what marketing channels and campaigns are working for your business, what aren't, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs.
Matomo Software - The combined keywords report gives you all keywords searched by your users across all search engines. For each keyword, you get the number of clicks, the number of impressions, the ClickThrough rate and the search result position of your website.

Features

Total features of Matomo: 46

  • AB Testing
  • Alerts/Notifications
  • Behavioral Analytics
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Conversion Tracking
  • Customer Profiles
  • Customisable Branding
  • Customisable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • For Websites
  • Goal Setting / Tracking
  • Heatmaps
  • KPI Monitoring
  • Keyword Tracking
  • Multi-Channel Attribution
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Private Dashboards
  • Public Dashboards
  • Real Time Analytics
  • Real Time Data
  • Referral Tracking
  • Reporting/Analytics
  • Scheduled / Automated Reports
  • Screen Activity Recording
  • Search/Filter
  • Self Service Data Preparation
  • Single Page View
  • Site Search Tracking
  • Third Party Integrations
  • Time on Site Tracking
  • User Interaction Tracking
  • User Journeys
  • Visual Analytics
  • Website Analytics
  • Widgets

Alternatives

Google Analytics 360

4.7
#1 Alternative to Matomo
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer...

Fathom

4.8
#2 Alternative to Matomo
Fathom is a business intelligence and management reporting solution which transforms accounting data into management...

Mixpanel

4.5
#3 Alternative to Matomo
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution,...

Google Search Console

4.8
#4 Alternative to Matomo
Google Search Console is a web-based tool designed to help businesses measure websites’ search traffic and performance,...

Reviews

Overall rating

4.9 /5
(39)
Value for Money
4.9/5
Features
4.6/5
Ease of Use
4.5/5
Customer Support
4.6/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 39
Simon M.
Overall rating
  • Industry: Media Production
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

When data is the name of the game, privacy is everything; enter, Matomo!

Reviewed on 15/05/2021

- Keeping data private.

- Not letting other analytics' companies follow the consumer around.

-...

- Keeping data private.

- Not letting other analytics' companies follow the consumer around.

- Letting people know that their data will never be sold to a 3rd party and that their data is theirs

Pros

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best.

Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!

Cons

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.

Nick T.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Awesome Open Source and Privacy-Conscious Alternative to Google Analytics

Reviewed on 04/09/2019

Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients...

Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Pros

Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Cons

There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

Alternatives Considered

Google Analytics 360 and Mixpanel

Reasons for Choosing Matomo

With Matomo, you don't really need Google Analytics for basic website tracking purposes. Matomo is a platform that gives you the option to respect users' privacy. I prefer not to send all of my clients' data to a third-party company that is doing who knows what with it.

Switched From

Google Analytics 360

Reasons for Switching to Matomo

I chose Matomo because it does everything I need, it's open source, self-hosted, whitelabeled, and cost-effective.
Daniel H.
Overall rating
  • Industry: Furniture
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great for GDPR-compliant web analytics

Reviewed on 30/04/2022

We do web analysis, conversion tracking and use heatmaps - to the extent that our users permit us...

We do web analysis, conversion tracking and use heatmaps - to the extent that our users permit us to. And that is sufficient to run our website efficiently.

Pros

If you host the software it's not only free but all the data is on your server, and you don't need to worry what Company X is doing with it. Even as a hosted solution, it's a German company and the servers are in Germany, so that's good news for GDPR compliance. Offers all you need for web analytics and respects users' data protection rights.

Cons

It's not quite as smooth to set up as Google Analytics. Google does it all for you - but at a price, and that is the privacy of your website users. (My personal opinion.) The price you pay with Matomo is that you have to do the setup, and there can be a learning curve. I see that as a service I do for our customers.

Henry C.
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Easy to use

Reviewed on 01/06/2020

Pros

Easy to use and easy to learn. Its got everything you need out of the box.

Cons

Google won't release their serch data to Matomo.

Ricardo R.
Overall rating
  • Industry: Banking
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent cost-benefit ratio

Reviewed on 14/07/2021

Pros

We've been using it since 2019 and it's a replacement for our Google Search Appliance (GSA).
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
We have no hesitation in recommending it to other users.

Cons

If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.

Alternatives Considered

Google Search Console

Reasons for Choosing Matomo

GSA was discontinued.

Switched From

Google Analytics 360

Reasons for Switching to Matomo

Excellent cost-benefit ratio and very similar reports.
Showing 5 reviews of 39 Read all reviews

Matomo FAQs

Below are some frequently asked questions for Matomo.

Matomo offers the following pricing plans:

  • Starting from: USD 9.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Per number of page views.

Matomo has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Matomo supports the following languages:

Arabic, Bulgarian, Catalan, Chinese, Czech, Danish, English, Estonian, Finnish, French, German, Greek, Hindi, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian, Vietnamese

Matomo supports the following devices:

We do not have any information about what integrations Matomo has

Matomo offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base

Related categories

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