---
description: Learn more about InnerTrends. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: InnerTrends Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/650/customer-engagement/software) > [InnerTrends](/software/2052796/innertrends-1)

# InnerTrends

Canonical: https://www.getapp.com.au/software/2052796/innertrends-1

Page: 1 / 2\
Next: [Next page](https://www.getapp.com.au/software/2052796/innertrends-1?page=2)

> InnerTrends is a platform developed for marketers, salespeople, developers, and managers of startups and SMBs. It offers reports and recommendations for service providers to improve their onboarding, customer retention, and engagement metrics without relying on data scientists.
> 
> Verdict: Rated **4.9/5** by 12 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 12 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: InnerTrends
- **Founded**: 2015

## Commercial Context

- **Pricing model**: Other
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Campaign Analytics
- Cohort Analysis
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Visualization
- Engagement Tracking
- Funnel Analysis
- Goal Setting/Tracking
- Interactive Reports
- Knowledge Management
- Marketing Reports
- Multi-Channel Data Collection

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Customer Engagement Software](https://www.getapp.com.au/directory/650/customer-engagement/software)

## Related Categories

- [Customer Engagement Software](https://www.getapp.com.au/directory/650/customer-engagement/software)
- [Web Analytics Tools](https://www.getapp.com.au/directory/109/web-analytics/software)
- [Customer Experience Software](https://www.getapp.com.au/directory/601/customer-experience/software)
- [Reporting Tools](https://www.getapp.com.au/directory/931/analytics-reporting/software)
- [Product Analytics Tools](https://www.getapp.com.au/directory/3791/product-analytics/software)

## Alternatives

1. [Domo](https://www.getapp.com.au/software/91408/domo) — 4.3/5 (330 reviews)
2. [Tableau](https://www.getapp.com.au/software/90797/tableau-software) — 4.6/5 (2348 reviews)
3. [Looker](https://www.getapp.com.au/software/91545/looker) — 4.5/5 (282 reviews)
4. [Sisense](https://www.getapp.com.au/software/91224/sisense-prism) — 4.5/5 (378 reviews)
5. [SAP Analytics Cloud](https://www.getapp.com.au/software/103177/sap-analytics-cloud) — 4.4/5 (119 reviews)

## Reviews

### "The best analytics tool for finding growth opportunities" — 5.0/5

> **Trevor** | *13 December 2019* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The InnerTrends team helps to identify the most important data to track and validates it so we know everything that is being tracked is 100% accurate. It's the only tool we found that this is true and has shown to be extremely important. &#10;&#10;It is also the best tool we have found at helping us truly pinpoint the biggest growth opportunity within a product's user analytics without us having to be a data scientist. This has proven invaluable for determining product-led growth opportunities and helping with healthy SaaS growth.
> 
> **Cons**: It takes a couple of weeks to get set up since the data needs to be validated. However, this is still worth it as nothing is worse than making decisions based on bad data.
> 
> We have implemented InnerTrends on 5 SaaS products so far and we are finally able to pinpoint and prioritize the biggest growth opportunity for each product without having to be a data scientist. &#10;&#10;This has helped to align our teams around growing the most important areas of each product and has led to much better bottom-line results.

-----

### "A platform that every Marketing Ops team should have" — 5.0/5

> **Radu** | *5 August 2020* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: As Marketing Operations Manager, I spend a lot of time trying to get actionable insights from multiple platforms, which makes my job really challenging. Innertrends allows me to get to these insights almost instantly. From customer journeys, to funnel optimisation this is the best platform to help you with your data insights needs.
> 
> **Cons**: Nothing to add here, we are very happy with the product
> 
> From the beginning, \[SENSITIVE CONTENT HIDDEN\] was working with us to make sure all our data insights' needs are met, which made a huge difference. He is a data genius :) I have to say that I gathered more knowledge than expected as he made the onboarding process almost like a data workshop.&#10;&#10;Thanks for that

-----

### "Data is key but actually doing something with it is essential" — 4.0/5

> **Michiel** | *23 December 2020* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: At the bottom line the numbers don't lie. Adding this with lots of knowledge and experience this is must-have for companies that need to activate their new prospects.
> 
> **Cons**: It absorbs time and gives new insights always.
> 
> The team of Innertrends feel like partners, sitting next to you and going the extra mile. Always.

-----

### "Exceeds all expectations" — 5.0/5

> **Jo** | *12 January 2023* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: The user interface is intuitive and easy to navigate, making it simple to access the comprehensive user behavior data we need. The reports and visualization options are extensive and extremely helpful for identifying key trends and insights in my data. The user behavior data available in InnerTrends has been a guiding factor for our development roadmap and allowed us to fast-track our ability to achieve product market fit.
> 
> **Cons**: Nothing. It's amazing and continues to improve.
> 
> Overall, InnerTrends has been an invaluable asset to our business and I highly recommend it to others.

-----

### "The cherry on the cake in our marketing technology stack" — 5.0/5

> **Andrei** | *8 April 2020* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: Probably the most important aspect of the platform is the fact that it comes with real feedback/conclusions which is an extremely important thing in the day to day business. You don't have to take the numbers to someone else and wait for them for weeks to give you actionable insights, this is included in the platform. Saves time, saves energy, saves money while helping you optimise and improve multiple aspects of your platform. We even use the platform to see other insights that our A/B testing tool does not cover and neither does our internal tracking. It is definitely the most important platform in our marketing technology stack.
> 
> **Cons**: It is time consuming to implement and then you need to make sure that any changes you make in your platform does not affect the tracking. On the other hand, improving your tracking will be reflected in Innertrends so they will be able to give you better insights.
> 
> We're very happy as we were able to detect multiple issues in our product:&#10;- the drop-off point in the onboarding process &#10;- the difference in product usage based on the source of the traffic/acquisition channel which led to specific fixes in the product for specific users&#10;&#10;It also helped us in identifying the north star metric and making sure it is a determining factor in user's success.

-----

Page: 1 / 2\
Next: [Next page](https://www.getapp.com.au/software/2052796/innertrends-1?page=2)

## Links

- [View on GetApp](https://www.getapp.com.au/software/2052796/innertrends-1)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/2052796/innertrends-1> |
| de-AT | <https://www.getapp.at/software/2052796/innertrends-1> |
| en | <https://www.getapp.com/all-software/a/innertrends-1/> |
| en-AE | <https://www.getapp.ae/software/2052796/innertrends-1> |
| en-AU | <https://www.getapp.com.au/software/2052796/innertrends-1> |
| en-CA | <https://www.getapp.ca/software/2052796/innertrends-1> |
| en-GB | <https://www.getapp.co.uk/software/2052796/innertrends-1> |
| en-IE | <https://www.getapp.ie/software/2052796/innertrends-1> |
| en-NZ | <https://www.getapp.co.nz/software/2052796/innertrends-1> |
| en-SG | <https://www.getapp.sg/software/2052796/innertrends-1> |
| en-ZA | <https://www.getapp.za.com/software/2052796/innertrends-1> |
| es | <https://www.getapp.es/software/2052796/innertrends-1> |
| es-CL | <https://www.getapp.cl/software/2052796/innertrends-1> |
| es-CO | <https://www.getapp.com.co/software/2052796/innertrends-1> |
| es-MX | <https://www.getapp.com.mx/software/2052796/innertrends-1> |
| fr | <https://www.getapp.fr/software/2052796/innertrends-1> |
| fr-BE | <https://fr.getapp.be/software/2052796/innertrends-1> |
| fr-CA | <https://fr.getapp.ca/software/2052796/innertrends-1> |
| nl | <https://www.getapp.nl/software/2052796/innertrends-1> |
| nl-BE | <https://www.getapp.be/software/2052796/innertrends-1> |
| pt | <https://www.getapp.com.br/software/2052796/innertrends-1> |
| pt-PT | <https://www.getapp.pt/software/2052796/innertrends-1> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Review, Compare and Evaluate small business software. GetApp Australia has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.com.au","url":"https://www.getapp.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.com.au/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.linkedin.com/company/getapp-com-a-gartner-company/","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"InnerTrends","description":"InnerTrends is a product analytics and data science solution that seeks to identify growth opportunities and improve SMB performance without data scientists. It's aimed at companies striving for product-led growth. The platform provides product teams with insights into how customers view, use, and interact with the products. To access this information, product teams share the specifics of the business. The platform features a built-in wizard to generate customer journey maps.\n\nAfter presenting the bigger picture, InnerTrends yields various reports to show links between visitors, new accounts, sales, and revenue. It also defines important business metrics, such as acquisition, revenue, retention, etc. Spread across the growth dashboard, users can view user acquisition, onboarding, retention, and engagement information. It displays the engagement reports in a simplified visual format to notify users when there is a potential opportunity to increase the lifetime value of s customer.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cca671f4-ed34-4cbf-b2f4-858a32e75009.png","url":"https://www.getapp.com.au/software/2052796/innertrends-1","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/2052796/innertrends-1#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":12,"ratingValue":4.9},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Engagement Software","position":2,"item":"/directory/650/customer-engagement/software","@type":"ListItem"},{"name":"InnerTrends","position":3,"item":"/software/2052796/innertrends-1","@type":"ListItem"}],"@id":"https://www.getapp.com.au/software/2052796/innertrends-1#breadcrumblist"}]}
</script>
