---
description: Learn more about MailBluster. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: MailBluster Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [MailBluster](/software/2052564/mailbluster)

# MailBluster

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> MailBluster is a cost-effective email marketing solution, including powerful email marketing features like automation, segmentation, built-in email templates, drag-and-drop email composer, detailed reports, double opt-in, A/B testing, and more to bring email marketing expertise to the next level.
> 
> Verdict: Rated **4.9/5** by 17 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of MailBluster

Affordable email marketing platform: MailBluster offers flexible, cost-effective options that help businesses maintain active email marketing campaigns as their audiences grow.

Automation: Build automated workflows using triggers, actions, schedules, and time delays. Use built-in templates and detailed reports to manage campaigns efficiently and spend more time on other important tasks.

Intuitive email sending: Create campaigns quickly with MailBluster’s email templates and drag-and-drop editor. Design responsive emails and customize essential sending options through a user-friendly interface.

Multi SMTP: Send emails through your preferred SMTP providers with flexible integration options. Connect multiple SMTP services to improve deliverability, reliability, and sending performance.

MailBluster SMTP: Send campaigns directly through MailBluster’s fully managed infrastructure with zero SMTP configuration. You send campaigns. We handle everything else.

Create forms: Add opt-in and inline forms to your website, collect subscriber information, grow your audience, and promote products to relevant leads.

Email templates: Choose from a large collection of professionally designed, responsive templates or create your own email designs from scratch.

Reports section: Monitor deliveries, opens, clicks, bounces, and other campaign results. Click-performance reports show which links were selected, when they were clicked, and recent activity. Ecommerce reports also provide information about purchases, orders, order times, and other customer activity.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 17 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: MailBluster
- **Founded**: 2018

## Commercial Context

- **Starting Price**: USD 0.00
- **Pricing model**: Usage Based (Free version available)
- **Pricing Details**: If you are looking for flexible, unlimited email sending, MailBluster makes it simple. Every option supports unlimited leads, including lead imports and exports. You can choose from the Starter, Pro, and Executive plans or use MailBluster SMTP for a fully managed email-sending experience.

The monthly prices shown for the paid options are monthly equivalents based on annual billing. Upgrade as your email-sending and marketing needs grow to access advanced personalization, segmentation, automation, and other powerful features.

Let’s explore MailBluster’s affordable pricing options:

𝗦𝘁𝗮𝗿𝘁𝗲𝗿

Price: Free
Leads: Unlimited
Emails: Send up to 3,000 emails
Branding: Includes MailBluster branding
Features: Access to essential Starter features

𝗣𝗿𝗼

Monthly equivalent: $5/month
Yearly subscription: $60/year
Email-sending rate: As low as $0.60 per 1,000 emails, based on usage
Leads: Unlimited
Emails: Unlimited email-sending capacity
Branding: No MailBluster branding
Features: Full access to all Pro features

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲

Monthly equivalent: $10/month
Yearly subscription: $120/year
Email-sending rate: As low as $0.60 per 1,000 emails, based on usage
Leads: Unlimited
Emails: Unlimited email-sending capacity
Branding: No MailBluster branding
Features: Advanced features and everything included in the Pro Plan

𝗠𝗮𝗶𝗹𝗕𝗹𝘂𝘀𝘁𝗲𝗿 𝗦𝗠𝗧𝗣

Monthly equivalent: $15.30/month
Yearly subscription: $183.60/year
Leads: Unlimited
Branding: No MailBluster branding
Features: All Pro features with zero SMTP configuration
SMTP: MailBluster’s fully managed SMTP infrastructure

Note: The Starter, Pro, and Executive plans use the Bring Your Own SMTP option and require a third-party SMTP service. The displayed monthly prices for Pro, Executive, and MailBluster SMTP are monthly equivalents of their annually billed subscriptions.
- **Target Audience**: 2–10, 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, Chile, France, Germany, India, Ireland, Italy, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Pakistan, Philippines, Singapore, South Africa, United Arab Emirates and 2 more

## Features

- A/B Testing
- API
- Activity Dashboard
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Scheduling
- Click Tracking
- Customer Segmentation
- Customisable Branding
- Customisable CTAs
- Customizable Fields
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Sequences
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- GDPR Compliance
- Generative AI

## Integrations (8 total)

- Amazon SES
- Make
- Pabbly Connect
- Salesforce Platform
- WooCommerce
- WordPress
- Zapier
- Zoho Flow

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Email Marketing Software](https://www.getapp.com.au/directory/307/email-marketing/software)

## Alternatives

1. [EmailOctopus](https://www.getapp.com.au/software/111489/emailoctopus) — 4.8/5 (656 reviews)
2. [Gmail](https://www.getapp.com.au/software/91602/gmail) — 4.8/5 (13560 reviews)
3. [Brevo Marketing Platform](https://www.getapp.com.au/software/91466/brevo) — 4.6/5 (3523 reviews)
4. [MailerLite](https://www.getapp.com.au/software/10156/mailerlite) — 4.7/5 (2324 reviews)
5. [Success.ai](https://www.getapp.com.au/software/2069531/success-ai) — 4.8/5 (418 reviews)

## Reviews

### "Amazon SES Email Dream Platform" — 5.0/5

> **Jesus** | *7 April 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Incredibly low-cost thanks to Amazon SES email delivery. Provides the same features large expensive platforms charge $20-200 per month for including Integromat integration (cheaper Zapier alternative). It's like having Sendy hosted free in the cloud (but it's not Sendy).
> 
> **Cons**: Their logo has a "Beta" under it which concerns me and makes me wonder if they'll switch pricing models once they grow a bit. I do wonder how they can keep providing such an incredible value at such a low cost.
> 
> I had a grandfathered 10k plan with GetResponse I just wasn't using as often and the latest deliverability reports did not show it was performing well an more. I figured it was time to look at the market and I started discovering new solutions such as EmailOctopus and eventually, MailBluster. MailBluster is unique in that they offer the Saas hardware, but you need to bring your own Amazon SES and SNS credentials/account to actually send the mail. This puts an interesting pressure on business owners to "keep things clean" since their own Amazon account is being used. It also reduces MailBlusters sending costs since they're only using hardware to initiate sends and tracking. The free pricing tier is perfect for startups if they don't mind some light branding on their emails. The paid pricing tier is so low that it's almost a no-brainer if branding is an issue.

-----

### "Faster, Cost Effective, and a Better Experience than MailChimp" — 5.0/5

> **Justin** | *4 August 2026* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Coming from MailChimp, MailBluster was dead-simple to setup, everything just made sense for the most part, I only needed to search a few help articles to complete my migration. Importing CSVs with contacts, creating tags, segments, and templates was very straightforward and simple to get working.
> 
> **Cons**: There's a few more manual steps compared to other services like MailChimp like setting up custom URLs and Amazon SES settings, but for the improved speed and drastically lower cost it's well worth the one-time setup time.
> 
> It's been absolutely solid so far. The product is very clear and easy to use, fast and most of all very reasonable especially for managing very large mailing lists. Other services like MailChimp will charge you monthly just to keep a certain number of contacts in the account. MailBluster only charges for what you use, and that is extremely affordable at scale. Additionally customer support has been very responsive and helpful for any questions that have come up during the setup process. I highly recommend MailBluster for anyone who isn't satisfied with their mailing list service.

-----

### "Very dificult to implement (because of Amazon SNS)" — 5.0/5

> **Fernando** | *14 September 2023* | Real Estate | Recommendation rating: 5.0/10
> 
> **Pros**: The price is awesome, but is highly dependent on Amazon SNS policies (they denied me to use it)
> 
> **Cons**: As I said, Amazon SNS policies are very restrictive
> 
> The support team did their best, but could help more for the implementation process

-----

### "Affordable and Reliable Email Marketing Tool" — 5.0/5

> **Sarah** | *9 August 2026* | Computer Hardware | Recommendation rating: 10.0/10
> 
> **Pros**: I like how simple and straightforward MailBluster is. It has the key features I need for running email campaigns, managing contacts, and tracking performance without overwhelming me with unnecessary complexity. The pricing is also very reasonable compared with many alternatives.
> 
> **Cons**: There are a few areas where the platform could offer more advanced customization and automation options. The user interface could also be improved in some places to make it even smoother.
> 
> I’ve been using MailBluster for two years. It fits my needs perfectly and keeps my campaigns running smoothly. The cost savings alone make it worth it, and the ease of use makes it stand out.

-----

### "Undoubtedly the best cost effective and easiest email marketing software I have used\!" — 5.0/5

> **Anindya** | *9 November 2020* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: - No limitation on number of contacts to store
- No limitation on number of campaigns I can send
- TimeWarp delivery
- Extremely cost effective
- Well-built, intuitive \& easy to use
- Easy integration with any application
- Quick \& amazing support centre
> 
> **Cons**: Documentation is not that rich. I believe it would be much helpful if they include some tutorials on features that customers frequently use.
> 
> I have been using MailBluster for more than 2 years and I am impressed with the easy, intuitive and straight forward usage of it. Features like tagging contacts, importing contacts from CSV file, segmentation, custom fields, multiple users were designed and developed just like how you wanted it to be. It provides 3 types of email composer including drag \& drop editor, timewarp delivery (SUPER COOL\!), custom unsubscribe page, but still it's extremely cost effective than any other bulk email service provider currently available. I was amazed by the quick, helpful and professional support centre who understands the demand of their customers. 

I really think this is a product every email marketer dreams\!

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## Links

- [View on GetApp](https://www.getapp.com.au/software/2052564/mailbluster)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/mailbluster/> |
| en-AE | <https://www.getapp.ae/software/2052564/mailbluster> |
| en-AU | <https://www.getapp.com.au/software/2052564/mailbluster> |
| en-CA | <https://www.getapp.ca/software/2052564/mailbluster> |
| en-GB | <https://www.getapp.co.uk/software/2052564/mailbluster> |
| en-IE | <https://www.getapp.ie/software/2052564/mailbluster> |
| en-NZ | <https://www.getapp.co.nz/software/2052564/mailbluster> |
| en-SG | <https://www.getapp.sg/software/2052564/mailbluster> |
| en-ZA | <https://www.getapp.za.com/software/2052564/mailbluster> |

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