---
description: Learn more about Grassfish IXM platform. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
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title: Grassfish IXM platform Reviews, Cost & Features | GetApp Australia 2026
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# Grassfish IXM platform

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> Grassfish helps global brands and retailers create connected in-store experiences. Our enterprise-grade IXM Platform connects digital touchpoints, content, data and retail systems, powering digital signage, interactive experiences, sales enablement and Retail Media at scale.
> 
> Verdict: Rated **4.6/5** by 13 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Grassfish IXM platform

Cloud-native and AI-ready: Built on Microsoft Azure, Grassfish IXM ensures enterprise-grade scalability, performance, and security, while enabling intelligent content delivery through AI automation.

API-first and modular architecture: Grassfish IXM is designed to integrate seamlessly into existing digital ecosystems, making it easier to innovate, deploy, and scale across global store networks.

Customer-centric experience management: The platform delivers more relevant, dynamic content tailored to local contexts and real-time conditions, boosting engagement, conversion, and loyalty.

Sustainability and future readiness: Grassfish IXM's flexible architecture and built-in support for smart operations help retailers align their physical spaces with sustainable, data-driven retail strategies.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 13 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Grassfish
- **Founded**: 2005

## Commercial Context

- **Pricing model**: Other (Free Trial)
- **Pricing Details**: Grassfish offers enterprise software licensing with pricing available upon request. Contact our team for current pricing and licensing details.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: English, French, German, Italian, Russian, Spanish
- **Available Countries**: Austria, Canada, Germany, Sweden, Switzerland, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Alerts/Notifications
- Audience Analytics
- Audit Trail
- Auto Update
- Compliance Management
- Configuration Management
- Content Personalization
- Content Scheduling
- Custom Development
- Customer Segmentation
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Customizable User Interface
- Data Import/Export
- Data Security
- Data Synchronization
- Digital Menu Boards

## Integrations (4 total)

- CELUM
- Microsoft Azure
- Microsoft Excel
- OPTICON

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [Digital Signage Software](https://www.getapp.com.au/directory/728/digital-signage/software)

## Alternatives

1. [Yodeck](https://www.getapp.com.au/software/2046651/yodeck) — 4.9/5 (4837 reviews)
2. [OptiSigns](https://www.getapp.com.au/software/113603/optisigns) — 4.8/5 (4546 reviews)
3. [Play Digital Signage](https://www.getapp.com.au/software/106189/play-digital-signage) — 4.8/5 (905 reviews)
4. [Xibo](https://www.getapp.com.au/software/2051102/xibo) — 4.6/5 (239 reviews)
5. [Rise Vision](https://www.getapp.com.au/software/109943/rise-vision) — 4.7/5 (297 reviews)

## Reviews

### "Great Sofftware" — 5.0/5

> **Verified Reviewer** | *17 July 2019* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: The Intuitive operation and the versatility of possibilities
> 
> **Cons**: The versatility of the software and the fact that it is constantly being developed further

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### "Grassfish Road to V11" — 4.0/5

> **Pascal** | *16 July 2019* | Computer Hardware | Recommendation rating: 8.0/10
> 
> **Pros**: I like the versatility of the Grassfish CMS, which can cover many different needs. It is also remarkable how stable Grassfish runs over several years without major problems.

Furthermore, I find it remarkable how the CMS has improved in the last four years. From the cumbersome Flash based CMS to a light-footed HTML application that makes working with the software on a daily basis a lot easier.
> 
> **Cons**: The least I like the amount of player types that are not actively developed further. For example, the Javascript Player, these were very popular and now they are still in version 10. Also, there was no new software and instructions for the LGWebOS 3.2, which I believe not yet officially supportet is. I wish that in the future, these are our players / our direction and these are always supported and further developed.
> 
> I started working with Grassfish at the age of eighteen without any prior knowledge of how this software works or is built. Now you start with small steps and get bigger, 5 years later, we program our own HTML spots, set up our own server, help partners build a CMS and build an experience. For us Grassfish has replaced our old cumbersome solution and created a new multifunctional solution.

-----

### "Grassfish user" — 4.0/5

> **Anna** | *23 December 2019* | Architecture & Planning | Recommendation rating: 7.0/10
> 
> **Pros**: - good usability
- can be customized very well for our needs
> 
> **Cons**: - nothing special to be mentinned, we still need some experience with customer usability to give any feedbacks here

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### "Great CM" — 5.0/5

> **Daniel** | *23 August 2019* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: - Features for running large notworks with a lot of clients
- Possiblity to create trees in location / media etc. and customize every aspect on tree level
- Use of categories
- UDC mechanism
> 
> **Cons**: - Missing feature: Export of current view (esp. locations) as csv/xls (we developed our own tool as we need this feature for reportings on a daily level)
- Missing feature: Timetable for scheduling content (for our internal use, not necessary, but we have lost some projects as customes were expecting this feature)
- Testing capabilites are limited (it would be great to avoid delivering test players to customers in order to validate content changes - current mechanisms are not sufficient for our customer needs)

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### "Grassfish Digital Signage CMS" — 5.0/5

> **Sebastian** | *4 December 2019* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Very high user-friendliness for the users, almost self-explanatory and intuitive operation, high possibilities to adapt the software (for example: interfaces) and very good adaptation to customer requirements.
> 
> **Cons**: Actually no points to complain about. Change requests can be reported and implemented at any time.
> 
> We work daily with many different applications of the Grassfish software: communication at the POS or internal employee information, touch applications, guiding system with interface in ERP systems or booking platforms, advertising networks, ...

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## Links

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| en-AU | <https://www.getapp.com.au/software/2050995/digital-signage-cms> |
| en-CA | <https://www.getapp.ca/software/2050995/digital-signage-cms> |
| en-GB | <https://www.getapp.co.uk/software/2050995/digital-signage-cms> |
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