--- description: Learn more about Zoho Marketing Automation. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Zoho Marketing Automation Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [Zoho Marketing Automation](/software/2049497/zoho-marketing-automation) # Zoho Marketing Automation Canonical: https://www.getapp.com.au/software/2049497/zoho-marketing-automation Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/2049497/zoho-marketing-automation?page=2) > Zoho Marketing Automation helps businesses run and automate multichannel campaigns, nurture and score leads, track website behavior, plan marketing activities, and scale ecommerce performance. It unifies data, boosts conversions, and streamlines the entire marketing journey in one platform. > > Verdict: Rated **4.4/5** by 14 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Zoho Marketing Automation A unified lead ecosystem with a 360-degree lead view. Single Platform for multichannel lead acquisition and attribution. Automated lead qualification and workflows. Out-of-the-box ROI analysis and campaign dashboards. Send SMS directly without any third-party integrations. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 14 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Zoho - **Founded**: 1996 ## Commercial Context - **Starting Price**: USD 19.00 - **Pricing model**: Other (Free Trial) - **Pricing Details**: Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD for 1000 contacts per month billed annually, Professional Plan is priced at 29 USD for 1000 contacts per month billed annually and Enterprise Plan is priced at 59 USD for 1000 contacts per month. For more details, visit: https://www.zoho.com/marketingautomation/pricing.html - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Brazilian Portuguese, Bulgarian, Croatian, Czech, Danish, Dutch, English, French, German, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese - **Available Countries**: Argentina, Australia, Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, Falkland Islands, France, French Guiana, Germany, Guyana, India, Ireland, Italy, Mexico, Netherlands, New Zealand, Paraguay and 10 more ## Features - A/B Testing - API - Activity Dashboard - Activity Tracking - Advertising Management - Alerts/Notifications - Audience Targeting - Autoresponders - Behavior Tracking - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Tracking - Channel Management - Click Tracking - Contact Database ## Integrations (33 total) - BULK SMS - Clickatell - Dropbox Business - Eventbrite - Evernote Teams - Google Drive - Google Photos - LinkedIn Sales Navigator - Meta for Business - OneDrive - PayPal - PayPal Commerce Platform - SMS-Magic - Salesforce Platform - Shopify ... and 18 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Marketing Automation Software](https://www.getapp.com.au/directory/308/marketing-automation/software) ## Related Categories - [Marketing Automation Software](https://www.getapp.com.au/directory/308/marketing-automation/software) - [Email Marketing Software](https://www.getapp.com.au/directory/307/email-marketing/software) - [Content Marketing Software](https://www.getapp.com.au/directory/607/content-marketing/software) - [Marketing Analytics Software](https://www.getapp.com.au/directory/602/marketing-analytics/software) - [Marketing Attribution Software](https://www.getapp.com.au/directory/1317/marketing-attribution/software) ## Alternatives 1. 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[MailerLite](https://www.getapp.com.au/software/10156/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert" — 5.0/5 > **Mehandi** | *24 March 2022* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Features which I like most about this software are:- 1) Inexpensive Pricing. 2) A Variety of Features ( though it is not fully reliable) 3) Lead Management 4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website) 5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps. > > **Cons**: The Feature which I like least about this software:- 1) Overall speed of the Software at which it refreshes/loads. 2) Very Few Integrations with 3rd party Software. 3) If they can make their "Qualification" Feature more robust and easy to use. Not Reliable to run a business > > Problems which I am solving/helping my clients to solve with Marketing Automation are as such:- 1) Running Email Campaigns. 2) Running Automated Email Campaigns / Drip Campaigns. 3) Understanding the Visitor's behaviour, how they are interacting with the website. The benefits which I got from Zoho Marketing Automation are as such:- 1) Inexpensive Pricing - less load on the pocket to use the software. 2) Running Affordable email campaigns. 3) Campaign Management is easy. 4) Running and Managing Automated Email Campaigns. 5) Saving a lot of our time by creating templates and using them later again and again. ----- ### "Useful tool but could be sharper" — 4.0/5 > **Lamia** | *27 December 2023* | Leisure, Travel & Tourism | Recommendation rating: 7.0/10 > > **Pros**: It's easy to incorporate into existing working functionality > > **Cons**: It needs more refinement as a marketing automation tool with more options for tagging and crm management > > Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation ----- ### "Good experience with Zoho" — 3.0/5 > **Marian** | *2 May 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Zoho is easy to use and has many features for automation. It allows you to send personalized emails, create landing pages, and track your marketing. > > **Cons**: Zoho can be complex for beginners and may take time to learn. Some features are part of the expensive plans. > > This is an amazing tool for businesses but you can find better options in the market. ----- ### "My experience with zoho marketing platform" — 4.0/5 > **Rohit** | *1 October 2023* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: One of the thing I like about this platform is it is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more. > > **Cons**: While Zoho does offer integrations with popular apps, it may not have the same extensive ecosystem as some other platforms. This could be a consideration if your business relies heavily on specific third-party tools. > > My overall experience with the platform was very good. It is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.For soloentreprenuer, freelancer and small businesses this platform is absolutely profitable and I highly suggest this platform. ----- ### "Merits and demerits of using Zoho Marketing Automation" — 5.0/5 > **Verified Reviewer** | *20 July 2022* | Industrial Automation | Recommendation rating: 10.0/10 > > **Pros**: The software is user friendly and provide best features as compared to others. > > **Cons**: i think simulation scenario should be provided to the customers before implementing and using it officially. > > The contact database and zoho email handling are best features to use ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/2049497/zoho-marketing-automation?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/2049497/zoho-marketing-automation) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data