About Touchpoint MX
Touchpoint MX is an intuitive, custom-built marketing automation platform designed for B2C businesses.
Touchpoint MX helps businesses capture new customers wherever they are and reduce the time to conversion effectively and efficiently using a range of cloud-based digital marketing tools through a single, omnichannel marketing automation platform.
With this platform, businesses can empower employees and teams of any size to take on personalized, digital marketing communications through a single omnichannel platform. With an easy-to-use CMS and powerful dashboarding and reporting functions, it can simplify database capture and hold customer information securely, making digital campaign execution easy.
Designed for beginners, agencies, and marketing professionals alike, the TouchpointMX platform can be either self-service or supported by Touchpoint Group's team of industry experts, as a fully managed marketing service.
This solution is suitable for the following industries: Banking, Insurance, Financial Services, Retail, Automotive, Utilities, Government, Healthcare, Professional Services, Events & Hospitality, and Marketing & Design Agencies.
Key benefits of Touchpoint MX
It helps increase lead generation, grow your marketing database, and improve sales conversion through remarketing activities. Develop new sales channels and automate your digital marketing experiences with triggered communications. Drive customer engagement with personalized interactions through a host of omni-channel campaigns and promotions.
With the TouchpointMX editor, design and deploy emails that adhere to your brand guidelines or create sophisticated micro-campaigns. Set-up response triggered email journeys, report on campaign results in real-time, and combine data sources to segment your email database to target relevant audiences.
Microsites & Websites:
Creating new ways for your customers to interact with your business online can drive conversion, improve loyalty, and make brands 'stick' in the minds of consumers. Host subsidiary brand content or create microsites to support campaigns that need to be held outside a website.
Create multi-channel promotions that drive acquisition and generate interest in your brand, or design competitions to drive engagement within existing audiences. Engage current or future customers with campaigns that stand out.
Design custom landing pages for one-off or long-term campaigns. Edit, manage and expand your online reach using an intuitive CMS. Create powerful pages that work hard, support campaigns, and drive customer interaction. Store customer database details securely in one place and use them for follow-up emails or mobile campaigns at a later date.
Surveys & Questionnaires
With interactive modules to create anything from customer and employee experience surveys (such as NPS and CSAT surveys) to stakeholder training programs and points-based rewards programs, Touchpoint Group allows for the flexibility you need to engage your audience, easily and efficiently.
Mobile & SMS Push Notifications
Give your customers the chance to find out more about your offer, product or service by utilising SMS push messages. Craft dynamic auto-replies and supply text or web links to content that has too much detail to feature in your mainstream media with TXT4Info or TXT2Win campaigns.
Create a loyalty program that will keep customers coming back. Choose a points-based redemption program, reward shopping frequency, or simply track sales across all platforms without a discount method and share suggested products with a database.
Australia, Canada, United Kingdom, New Zealand, United States
Total features of Touchpoint MX: 34
- AB Testing
- Activity Dashboard
- Activity Tracking
- Analytics/ROI Tracking
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Customer Database
- Customisable Branding
- Customisable CTAs
- Customisable Forms
- Data Import/Export
- Drip Campaigns
- Dynamic Content
- Email Distribution
- Email Marketing
- Email Tracking
- Engagement Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Marketing Automation
- Multi-Channel Marketing
- Multivariate Testing
- Real Time Data
- SMS Marketing
- Template Management
- Website Visitor Tracking
- Industry: Marketing & Advertising
- Company size: 2-10 Employees
- Used Daily for 6-12 months
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great platform and extremely easy to use + Outstanding customer support - Highly Recommend it.
Reviewed on 10/09/2018
As it is SaaS, the software is always ready for action. Simple and easy to use. Always in the...
As it is SaaS, the software is always ready for action. Simple and easy to use. Always in the forefront of collaborative customer engagement and team is always ready to help which is extremely important to us.
The Touchpoint Group have been an absolute pleasure to work with. They have been open and honest and always think with a collaborative customer-centric focus in mind. It has been a pleasure working with Touchpoint Group to solve any issues with no runaround or hidden agenda's.
For a full suite of digital marketing options and a responsive team, look no further than the Touchpoint Group.
They are a true omnichannel platform that takes valuable customers on a segmented and personalised journey through email, SMS to mobile. They are also experts in Digital Survey's, Gamification, Employee promotions and Loyalty programs.
It is fantastic to have a single view of the customer and their behaviours so we can market off the back of that so the message has true meaning.
Nothing at this stage - Much of the feedback that has been provided have been implemented into the platform or included within the road map.