---
description: Learn more about SegMetrics. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
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title: SegMetrics Reviews, Cost & Features | GetApp Australia 2026
---

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# SegMetrics

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> SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.
> 
> Verdict: Rated **4.8/5** by 8 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of SegMetrics

Unlimited client tracking with no per-client fees for agencies&#10;&#10;See which lead magnets, opt-in forms, and content actually convert to paying customers&#10;&#10;Track email marketing performance beyond opens and clicks to actual revenue generated&#10;&#10;Identify which traffic sources and ads produce highest-value customers&#10;&#10;Segment customers by behavior, purchase history, and engagement patterns&#10;&#10;Eliminate wasted ad spend by knowing what's working and what's not&#10;&#10;Complete customer journey visibility from first touch to final purchase across all marketing channels&#10;&#10;Accurate marketing attribution that shows exactly which campaigns, emails, and touchpoints drive revenue&#10;&#10;ROI tracking that connects marketing spend directly to customer lifetime value&#10;&#10;Integrates with major marketing platforms and CRMs without complex technical setup&#10;&#10;Historical data import to analyze past performance immediately&#10;&#10;Built for marketers, not data scientists - no steep learning curve&#10;&#10;Transparent pricing with unlimited users and clients&#10;&#10;Dedicated support team that understands marketing analytics

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 8 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: SegMetrics
- **Founded**: 2015

## Commercial Context

- **Starting Price**: USD 27.00
- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: All Plans Include 10k Contacts&#10;$5/month per additional 10,000 contacts
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, Japanese
- **Available Countries**: Australia, Canada, France, Germany, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Philippines, Singapore, South Africa, United Arab Emirates, United Kingdom, United States

## Features

- Activity Dashboard
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Behavior Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Cohort Analysis
- Collaboration Tools
- Conversion Rate Optimisation
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Journey Mapping
- Customer Segmentation

## Integrations (54 total)

- 1ShoppingCart
- AWeber
- ActiveCampaign
- BigCommerce
- CallRail
- ClickBank
- ClickFunnels
- Customer.io
- Drip
- EasyWebinar
- Easypay
- EverWebinar
- Facebook Business Suite
- GetResponse
- Google Ads

... and 39 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Reporting Tools](https://www.getapp.com.au/directory/931/analytics-reporting/software)

## Related Categories

- [Reporting Tools](https://www.getapp.com.au/directory/931/analytics-reporting/software)
- [Web Analytics Tools](https://www.getapp.com.au/directory/109/web-analytics/software)
- [Marketing Analytics Software](https://www.getapp.com.au/directory/602/marketing-analytics/software)
- [Marketing Attribution Software](https://www.getapp.com.au/directory/1317/marketing-attribution/software)

## Alternatives

1. [CTM](https://www.getapp.com.au/software/127363/calltrackingmetrics) — 4.7/5 (158 reviews)
2. [AppsFlyer](https://www.getapp.com.au/software/119911/appsflyer) — 4.5/5 (138 reviews)
3. [Looker](https://www.getapp.com.au/software/91545/looker) — 4.5/5 (282 reviews)
4. [Adobe Analytics](https://www.getapp.com.au/software/114094/adobe-analytics) — 4.5/5 (237 reviews)
5. [Dreamdata](https://www.getapp.com.au/software/131879/dreamdata-io) — 4.8/5 (55 reviews)

## Reviews

### "An essential attribution software for all marketers" — 5.0/5

> **Rui Zhi** | *5 January 2021* | Online Media | Recommendation rating: 10.0/10
> 
> **Pros**: Segmetrics helps provide a much clearer picture on which ad platforms are actually making sales. It's allowed me to see which leads are the most profitable and have the highest LTV.
> 
> **Cons**: I think that the User Interface could look better.
> 
> Great experience and provided the insights I've needed for making advertising decisions -- it's an indispensable tool for anyone that's spending money on online advertising. Their team is clearly dedicated to their customer success. Easy set up process.

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### "Great experience\!" — 5.0/5

> **Gabriel** | *17 June 2024* | Health, Wellness & Fitness | Recommendation rating: 8.0/10
> 
> **Pros**: Really appreciate the marketing attribution abilities using SegMetrics. Simple to see where high quality leads are coming from and how to scale media buying in a streamlined way. Definitely recommend over other options in the market\!
> 
> **Cons**: Nothing - enjoy the entire experience so far

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### "Endless Billing After Cancellation" — 3.0/5

> **Bryce** | *2 May 2024* | Marketing & Advertising | Recommendation rating: 0.0/10
> 
> **Pros**: Not much, it helped our ad tracking however it was expensive and convoluted.
> 
> **Cons**: This is by far the worst experience that I've had with a service. It didn't end up working for us and for a ton of our clients, we continued to be charged after cancelling.&#10;&#10;One client was continuing to use it and after they cancelled, they were continuously charged for an add-on that wasn't removed. Once I discovered this, they refunded it and supposedly cancelled and then today it was charged AGAIN and I only found out by receiving the refund notice.
> 
> Horrible, I do not trust them at all with holding credit card details.

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### "A great product that enable us to maximise ROI and know what products to develop" — 5.0/5

> **Jacob** | *28 April 2023* | Health, Wellness & Fitness | Recommendation rating: 8.0/10
> 
> **Pros**: It's built by people who really know what they are doing
> 
> **Cons**: a bit fiddly to integrate some third party forms but not a fault of segmetrics
> 
> solving which ££ is most effective

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### "Most Comprehensive Attribution Tool Available" — 5.0/5

> **Scott** | *4 January 2021* | Building Materials | Recommendation rating: 10.0/10
> 
> **Pros**: I like that I can tie every leads and opportunity out to a NAMED person. Even though they are tracking the anonymous events like everyone else, they can tell me with specificity who is included in the reports. This makes the tool ultimately more trustworthy. Unlike some other tools in the space, Segmetrics allows for reporting and tracking throughout the entire funnel.
> 
> **Cons**: You can build what ever you want from a modeling and reporting perspective which allows for tremendous flexibility but it requires a real understanding of the data. They have made improvements in this area and I am told more is on the way. In the end it would just speed up seeing the value in the tool.
> 
> My experience has been excellent. I am able to solve my attribution reporting problems in a much better fashion than I could using Salesforce reporting.

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## Links

- [View on GetApp](https://www.getapp.com.au/software/2048851/segmetrics)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/2048851/segmetrics> |
| de-AT | <https://www.getapp.at/software/2048851/segmetrics> |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/segmetrics/> |
| en-AE | <https://www.getapp.ae/software/2048851/segmetrics> |
| en-AU | <https://www.getapp.com.au/software/2048851/segmetrics> |
| en-CA | <https://www.getapp.ca/software/2048851/segmetrics> |
| en-GB | <https://www.getapp.co.uk/software/2048851/segmetrics> |
| en-IE | <https://www.getapp.ie/software/2048851/segmetrics> |
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| fr | <https://www.getapp.fr/software/2048851/segmetrics> |
| fr-BE | <https://fr.getapp.be/software/2048851/segmetrics> |
| fr-CA | <https://fr.getapp.ca/software/2048851/segmetrics> |
| nl | <https://www.getapp.nl/software/2048851/segmetrics> |
| nl-BE | <https://www.getapp.be/software/2048851/segmetrics> |

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