---
description: Learn more about Analytic Call Tracking. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
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title: Analytic Call Tracking Reviews, Cost & Features | GetApp Australia 2026
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# Analytic Call Tracking

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> Analytic Call Tracking is an analytics software designed to help businesses and agencies manage inbound and outbound calls on a centralized dashboard. Organizations can track data for each client on an individual dashboard, set up multiple blacklists, record calls, and generate reports in real-time.
> 
> Verdict: Rated **4.5/5** by 6 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Analytic Call Tracking

We help marketers who are tired of guessing where leads are coming from get the highest ROI from their advertising efforts. The REAL problem occurs when marketers don't have an efficient way to measure, analyze, and optimize campaign data--attempting to blindly solve problems without knowing the root cause. What they really need is a tool they can use that allows them to accurately measure the attribution of the leads they're generating, because you can't optimize what's not tracked. And that's exactly what Analytic Call Tracking was designed to do.

Message from ACT Founder Ben Pate:

What I've found is that most marketing agencies want to grow their businesses, work with more of the right clients, and be seen as more than just a "hired gun" but rather as someone who's critical to the strategy and growth of their client's business.…but they don't know how to make themselves stand apart from the dozens of other agencies gunning to steal their clients.

They've got a solid baseline of marketing knowledge and have acquired the skills needed to help generate more leads for their clients. What they really want is to feel fully confident in their ability to deliver the highest quality results for their clients, giving them confidence that no matter what happens, they'll always have clients willing to work with them because of their track record of results, likeability, skills, and commitment to the growth and success of the businesses they serve.

They want to work with more clients who understand the value of marketing and advertising when done right and who value them as long-term strategic partners and advisors. But they don't want to have to put in 16-hour days to reach their income goals--they want something that's going to give them an edge NOW, and keep that edge for as long as they're in business.

They may think the problem is that they need their clients to have bigger marketing and advertising budgets (the old tactic of throwing more money at a problem). They think that they need to be on more channels more often. Or they need to convince their clients to do more content marketing, blogging, or social media, or to put more money into SEO, CRO, and other elements of the marketing ecosystem. 

But all of this is in an attempt to put band-aids on the real culprit. What's missing is the ability to track and analyze the right data, then leverage it to get their clients the best ROI.

So these marketers end up working harder, putting in more hours with their nose to the grindstone trying to understand their clients' campaigns. Or they try implementing any new strategy or tactic they read about in a Facebook group hoping it'll work, without any real context or understanding of what (and WHY) they're doing it. They keep spending, but don't always have the results to show for it.

The REAL problem is that these marketers don't have an efficient way to measure, analyze, and optimize the data generated by their campaigns. Because of that, they're attempting to blindly solve problems without knowing their source. They're "guessing" where the best leads are coming from for their clients' businesses, or, relying on the client's staff to keep asking the question, "How did you hear about us?"

What today's marketers really need is a tool they can use that allows them to accurately measure the attribution of the leads they're generating--because you can't improve (optimize) what's not being measured. Armed with the right data, they can finally focus effort on what's actually effective and generating an ROI and stop wasting time and money trying to scale campaigns in the dark.

They just need to realize that it's not the latest strategy or tactic, bigger budgets, new platforms, or anything overly fancy that they need. Sexy or not, they need to know and understand the right numbers – that's what will guide them to the levels of success that they know they're capable of. 

And that's exactly what Analytic Call Tracking was designed to do.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 6 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Analytic Call Tracking
- **Location**: Lake Park, US
- **Founded**: 2009

## Commercial Context

- **Starting Price**: USD 29.00
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Monthly subscription plans start at $29 per month. Discounted annual subscriptions are also available.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Auto-Dialer
- Automatic Call Distribution
- Call Center Management
- Call Disposition
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Tracking Metrics
- Call Transfer
- Caller ID
- Campaign Analytics
- Campaign Management
- Conversion Tracking
- Data Import/Export
- IVR
- Keyword Tracking

## Integrations (5 total)

- Google Ads
- Microsoft Advertising
- PayPal
- Stripe
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support

## Category

- [Call Tracking Software](https://www.getapp.com.au/directory/749/call-tracking/software)

## Alternatives

1. [CTM](https://www.getapp.com.au/software/127363/calltrackingmetrics) — 4.6/5 (150 reviews)
2. [800.com](https://www.getapp.com.au/software/2008915/800-com) — 4.7/5 (313 reviews)
3. [Nextiva](https://www.getapp.com.au/software/91289/nextiva) — 4.6/5 (914 reviews)
4. [smrtPhone](https://www.getapp.com.au/software/2059658/smrtphone) — 4.7/5 (67 reviews)
5. [Liine](https://www.getapp.com.au/software/2054753/liine) — 4.9/5 (161 reviews)

## Reviews

### "Best Call Tracking for SMB" — 5.0/5

> **Amati Pettes,** | *22 May 2019* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use and great features.  The advanced features provide a lot of options for calls and sms.
> 
> **Cons**: Maybe the reports could be better and provide more detailed information.
> 
> Being able record all calls for training and verification and not having to take notes in real time.  The ability to make outgoing calls from my mobile phone using my tracking number and still be able to record calls.

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### "I've used ACT in some form for the past three years. The software helps me track my client calls." — 4.0/5

> **Verified Reviewer** | *3 May 2018*
> 
> **Pros**: ACT's call tracking and reporting features allows me to prove to my clients that my marketing works (or doesn't lol). The reporting is really the best feature of this web based software. It shows you via graph of calls during a set time frame (day, week, months) and lists the individual calls by number, location, time of call and length of call. You have the option of recording calls also. You can also build your own call trees with drag and drop features. It also includes voice drops and call broadcasts - so you can build your own call center.
> 
> **Cons**: The user interface could be a lot better. For the most part it is just the bare essentials. Also the Help Desk states "Please Allow Up To 72 Hours For A Response". That will not do for most people.

-----

### "ACT - Dependable Self-Hosted Call Tracking" — 4.0/5

> **Ken** | *9 December 2019* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: I like the integration with Twilio services - and it's been this way from inception - the software is really just a great interface with SMS and phone services provided by Twilio.
> 
> **Cons**: Since this is NOT Software-As-A-Service, rather a piece of software that's installed on your own server, you're at the mercy of the author for updates and upgrades - and they can be pricey\!  I bought the software (and it's been running fine for years) for a one-time fee, something like $250 if I remember correctly, but they've since moved to a recurring fee - and any really handy features are in the "pro/enterprise" version, so unless you're satisfied with a lessor feature set, you'll have to pony up.
> 
> Overall, the basic features provided in the launch version of ACT have served me well.  Everything still works, including purchasing/provisioning new phone numbers, business (account) management, etc.  To be fair, most of the 'service' part of ACT is in actuality Twilio functionality, with ACT as the non-programmer buffer between us.  :). And that's just what I need.  ;)

-----

### "Daily use" — 4.0/5

> **CHARLES** | *22 February 2019* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: I love that once you know how you can generate a report for a given number almost instantly.
> 
> **Cons**: The software lags a lot. It has to "think" about the most basic requests before performing. This is also not intuitive software. It took some time to learn even basic use.
> 
> Overall experience is good; however other software has to be used with ACT to get all the metrics we need.

-----

### "SEO Solutions and Analytics at Your Fingertips" — 5.0/5

> **Colleen** | *11 December 2019* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: Analytical Call tracking integrates seamlessly with other SEO tools to allow users corner the market by optimizing their search results.
> 
> **Cons**: This software is efficient but a bit limited in terms of user customization.
> 
> We used analytical call tracking to review how customers were locating various businesses , noting the incoming calls as potential leads.  This information was provided to businesses who wished to establish or firm up their presence in search results.  

Analytical Call Tracking recorded numbers, call lengths, and whatever prompts users entered.  This information could be offered for prospective clients or for already established businesses who desired increased prominence in the market.

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## Links

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| en-AU | <https://www.getapp.com.au/software/2048652/analytic-call-tracking> |
| en-CA | <https://www.getapp.ca/software/2048652/analytic-call-tracking> |
| en-GB | <https://www.getapp.co.uk/software/2048652/analytic-call-tracking> |
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