---
description: Learn more about Google Marketing Platform. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Marketing Platform Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/299/advertising/software) > [Google Marketing Platform](/software/2046655/google-marketing-platform)

# Google Marketing Platform

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> Google Marketing Platform is an advertising agency management software that helps businesses manage campaigns, monitor marketing performance, optimize websites \& handle creatives on a centralized platform. Users can build dashboards and transform raw data into metrics, data visualizations \& reports.
> 
> Verdict: Rated **4.5/5** by 30 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 30 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 3.9/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Please contact Google directly for pricing details.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- A/B Testing
- Ad Inventory Management
- Ad hoc Reporting
- Audience Targeting
- Behavioral Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Customer Profiles
- Customer Segmentation
- Customisable Dashboard
- Customizable Reports
- Dashboard
- Data Connectors
- Data Management
- Data Visualization
- Display Ad Management
- For Advertising Agencies

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support

## Category

- [Advertising Agency Software](https://www.getapp.com.au/directory/299/advertising/software)

## Related Categories

- [Advertising Agency Software](https://www.getapp.com.au/directory/299/advertising/software)
- [Demand Side Platform (DSP) Software](https://www.getapp.com.au/directory/3771/demand-side-platform-dsp/software)
- [Business Intelligence (BI) Tools](https://www.getapp.com.au/directory/318/business-intelligence/software)
- [Personalisation Software](https://www.getapp.com.au/directory/609/personalization-behavioral-targeting/software)
- [Dashboard Software](https://www.getapp.com.au/directory/586/reporting-dashboard/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.getapp.com.au/software/20444/hubspot-marketing) — 4.5/5 (6244 reviews)
2. [Google Ads](https://www.getapp.com.au/software/101257/google-ads) — 4.4/5 (1012 reviews)
3. [Brevo](https://www.getapp.com.au/software/91466/brevo) — 4.6/5 (3492 reviews)
4. [Mailchimp](https://www.getapp.com.au/software/8268/mailchimp) — 4.5/5 (17644 reviews)
5. [MailerLite](https://www.getapp.com.au/software/10156/mailerlite) — 4.7/5 (2318 reviews)

## Reviews

### "Google Marketing platform" — 5.0/5

> **Richard** | *11 October 2024* | Research | Recommendation rating: 10.0/10
> 
> **Pros**: Google is a big company that have so much potential to grow into their products and services as well they also try their best to come up with new ideas and products for the company to grow even more than ever
> 
> **Cons**: Well is other way to do different things as the Company can start growing in the right direction with their business as they make their type of products
> 
> I only try it few time mostly because I’m always busy but I try my best to have lot more experiences with google and all of the apps

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### "Fondamentale per la gestione del marketing" — 5.0/5

> **Rosa** | *12 February 2023* | Human Resources | Recommendation rating: 7.0/10
> 
> **Pros**: Software pratico e intuitivo , fondamentale per la gestione del marketing d’impresa .Attraverso questo apparato puoi avere a disposizione tutto quello che occorre per gestire, analizzare, fare test e rendicontare i flussi d’investimento  in entrata e in uscita.
> 
> **Cons**: L’assistenza clienti e l’installazione .
> 
> Esperienza molto positiva. Sicuramente consiglio l’acquisto del prodotto per una gestione e analisi ottimale dei flussi .

-----

### "Not really necessary" — 5.0/5

> **Molly** | *7 December 2022* | Marketing & Advertising | Recommendation rating: 5.0/10
> 
> **Pros**: easily provide access to numerous accounts
> 
> **Cons**: This didnt work well for all usersOnly really useful for a few platforms

-----

### "Marketing de Google" — 4.0/5

> **Yosue** | *28 October 2023* | Program Development | Recommendation rating: 7.0/10
> 
> **Pros**: Opté por este software de Marketing con el propósito de optimizar un sitio web considerablemente antiguo y resulto todo un éxito
> 
> **Cons**: Para aquellos, como yo, con un conocimiento limitado de este tipo de software, el comienzo del proceso de programación puede resultar sumamente complicado
> 
> Un software que cumple de manera impecable con los objetivos para los que fue diseñado

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### "great for use" — 5.0/5

> **Marcelo** | *24 October 2023* | Construction | Recommendation rating: 10.0/10
> 
> **Pros**: l like working as  an affilate on platform
> 
> **Cons**: what do l like least when l m writing something essay another diffrent understanding of the platform
> 
> for me it s great for me to sell my digital pproducts

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## Links

- [View on GetApp](https://www.getapp.com.au/software/2046655/google-marketing-platform)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/google-marketing-platform/> |
| en-AE | <https://www.getapp.ae/software/2046655/google-marketing-platform> |
| en-AU | <https://www.getapp.com.au/software/2046655/google-marketing-platform> |
| en-CA | <https://www.getapp.ca/software/2046655/google-marketing-platform> |
| en-GB | <https://www.getapp.co.uk/software/2046655/google-marketing-platform> |
| en-IE | <https://www.getapp.ie/software/2046655/google-marketing-platform> |
| en-NZ | <https://www.getapp.co.nz/software/2046655/google-marketing-platform> |
| en-SG | <https://www.getapp.sg/software/2046655/google-marketing-platform> |
| en-ZA | <https://www.getapp.za.com/software/2046655/google-marketing-platform> |

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