Supermetrics
About Supermetrics
All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.
With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.
The result is greater insights into your marketing data, considerable time and cost savings by eliminating manual copy/paste, and improved marketing performance based on data-backed decisions. Supermetrics enables marketers, and the analysts and engineers who support them, to spend more time using data and less time moving data.
Supermetrics is used by +700k marketers in over 120 countries and 15% of all global advertising spend is reported through Supermetrics.
Key benefits of Supermetrics
With Supermetrics, businesses can aggregate siloed data from marketing and sales platforms, such as Facebook Ads, Google Analytics, and Instagram, into their go-to reporting, analytics, and storage platform — whether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.
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- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A great tool for creating accurate analytical reports
Reviewed on 21/06/2022
It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide...
It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide range of sources and arrange it in a way that suits what we are looking for, which enables us to perfectly control that data, and to produce comprehensive reports that enable the decision makers in our team to make the appropriate decisions.
Pros
Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them. Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many sources, and I really appreciate the ease of formatting them using Supermetrics in a way that works for us. I love the fact that we are able to handle so many data sources, advertising platforms, social media as well as YouTube, and the high capabilities that Supermetrics provides us with which we were able to extract real, organized and coordinated information showing actual traffic within specific time frames.
Cons
Supermetrics doesn't have a lot of dislikes, and I really appreciate it helping us produce comprehensive analytical reports. Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields.
- Industry: Restaurants
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
It helps to collect and integrate data from its sources easier.
Reviewed on 10/01/2023
We have a more complete picture of the outcomes and have incorporated them directly into our...
We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to Supermetrics, which has simplified our data management and allowed us to extend the breadth of data sources thanks to its rapid integration.
Pros
I really like what Supermetrics provides in terms of tools and capabilities for uncomplicated access to many reliable data sources that we need. I love the fact that Supermetrics provides powerful process automation, especially when it comes to merging data from multiple sources, which I really appreciate because in the past I struggled a lot when merging data from multiple sources. Much appreciated the integration with Google Sheet, as this enables us to pull in data quickly and neatly. The metrics provided by Supermetrics are powerful and enable us to organize the collected data according to the priorities that have been set, and I find this important to help us get the results we are looking for accurately.
Cons
In order to get the most out of the tools Supermetrics provides, you must put in the time and effort required to master them.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Very buggy with extremely bad customer support
Reviewed on 26/07/2022
A great deal of frustration
A great deal of frustration
Pros
Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to connect different data sources in one spreadsheet. well.. that was until recently. now it's not working anymore.
Cons
There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved). Our marketing reports are based on Supermetrics, and we use them every day. Our reports have been missing for a month now, not just a few hours, not a few days, not a week, a month! and they do not contact me or give any update unless I contact them. By the way, the bills keep coming. what a joke?!. It is such a buggy product (always has been), so many users are confused by it, and the pricing model is constantly changing. Now, the fundamentals aren't working. It is such a huge disappointment and frustration.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Very good, but expensive.
Reviewed on 19/02/2023
Pros
Supermetrics is a complete tool to extract data from multiple sources. Very easy to use, with multiple connectors and other features like scheduling, saving queries, etc.What I most like is the range of connects they have that differ from smaller competitors.
Cons
I do not see any features missing for my use, but what I do not like is that they are way more expensive than other tools. You can't compare the prices, Supermetrics is really hard to afford, specially living outside US.
Alternatives Considered
DataslayerReasons for Choosing Supermetrics
Price / value for money.Switched From
Dataslayer- Industry: Food & Beverages
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
I have overhauled the way we track performance with Supermetrics
Reviewed on 13/03/2020
I run a little empire of self-updating reports that track various aspects of our social, content...
I run a little empire of self-updating reports that track various aspects of our social, content and brand marketing, using Supermetrics. This includes ongoing trackers or Facebook and Instagram (both organic and paid), YouTube, Twitter, web analytics, dedicated trackers for multi-platform brand campaigns, as well as ad-hoc reports that are really fast and 100% customisable.
Pros
The fact that I spend no time collecting/pulling in the data and can customise the way I visualise and aggregate it in any way I need.
Cons
It's not the most user-friendly interface, but I still appreciate it's ultimate flexibility.
Supermetrics FAQs
Below are some frequently asked questions for Supermetrics.Q. What type of pricing plans does Supermetrics offer?
Supermetrics offers the following pricing plans:
- Starting from: USD 99.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
In addition to our basic licensing tiers, we offer customized packages according to customer need.
Q. Who are the typical users of Supermetrics?
Supermetrics has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Supermetrics support?
Supermetrics supports the following languages:
English
Q. Does Supermetrics support mobile devices?
Supermetrics supports the following devices:
Q. What other apps does Supermetrics integrate with?
Supermetrics integrates with the following applications:
AT Internet Web Analytics, ActiveCampaign, AdRoll, Adform Ad Server, Adjust, Adobe Analytics, Adtraction, Affluent, Ahrefs, AppsFlyer, Awin, Bing Webmaster, Boost Engagement, Brevo, CallRail, Campaign Monitor by Marigold, Celtra, Clockify, Criteo, Glassdoor, Google AdSense, Google Ads, Google Analytics 360, Google Cloud BigQuery, Google Data Studio, Google Search Console, Google Sheets, Google Trends, Haiilo, Harvest, HubSpot CMS Hub, HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub, IQM, Indeed, Instagram, Klaviyo, LiveIntent, Mailchimp, Meta for Business, Microsoft Advertising, Microsoft Azure, Microsoft Monetize SSP, Omnisend, Outbrain, Partnerize, PayPal, Pinterest, Piwik PRO, Quantcast, RTB House Personalized Retargeting, Rakuten Advertising, Readpeak, Salesforce Marketing Cloud, Salesforce Platform, Semrush, Shopify, Shopify Plus, Similarweb, Simplesat, Slack, Snapchat, Snowflake, Sprout Social, StackAdapt, Stripe, Taboola, Teads Studio, TikTok, Trustpilot, Twitter/X, Vimeo, Yahoo Native, Yandex.Metrica, YouTube, Zemanta
Q. What level of support does Supermetrics offer?
Supermetrics offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
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