---
description: Learn more about Hootsuite. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
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title: Hootsuite Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Hootsuite](/software/20432/hootsuite)

# Hootsuite

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> Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
> 
> Verdict: Rated **4.4/5** by 3795 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Hootsuite

\- Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. &#10;- Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance. &#10;- Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times. &#10;- Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.  &#10;- Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization. &#10;- Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.&#10;- Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance. &#10;- Level up your skills with industry leading certifications, training, and strategic coaching with our experts.&#10;- Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app. &#10;- Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 3795 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Hootsuite Media
- **Location**: Vancouver, Canada
- **Founded**: 2008

## Commercial Context

- **Starting Price**: USD 399.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Standard: $199 per user/month - 10 social accounts&#10;Team: $300 per user/month - unlimited social accounts&#10;Enterprise: Request a Demo - unlimited users, fully customized
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- @mentions
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Assignment Management
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Behavior Tracking
- Benchmarking
- Blogs
- Brand Tracking
- Calendar Management

## Integrations (117 total)

- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense
- Basecamp
- Blogger
- Box
- BrandFort
- BrandMaxima
- Brandfolder

... and 102 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software)

## Related Categories

- [Social Media Marketing Tools](https://www.getapp.com.au/directory/104/social-media/software)
- [Social Networking Tools](https://www.getapp.com.au/directory/105/social-networking/software)
- [Web Analytics Tools](https://www.getapp.com.au/directory/109/web-analytics/software)
- [Competitive Intelligence Software](https://www.getapp.com.au/directory/305/competitive-intelligence/software)
- [Reputation Management Software](https://www.getapp.com.au/directory/873/reputation-management/software)

## Alternatives

1. [Publer](https://www.getapp.com.au/software/2051844/publer) — 4.8/5 (900 reviews)
2. [Instagram](https://www.getapp.com.au/software/107131/instagram) — 4.7/5 (5144 reviews)
3. [Zoho Social](https://www.getapp.com.au/software/102087/zoho-social) — 4.7/5 (3388 reviews)
4. [Buffer](https://www.getapp.com.au/software/91755/buffer) — 4.5/5 (1491 reviews)
5. [Sprout Social](https://www.getapp.com.au/software/20453/sprout-social) — 4.4/5 (606 reviews)

## Reviews

### "Excellent social media post management tool" — 5.0/5

> **Ankit** | *16 March 2025* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: It is very easy to use and integrate with all popular social media platforms. It saves a lot of time and efforts by systematically scheduling and auto-posting of social media posts at set date and time. Also helpful in tracking the engagement level of all connected social media posts.
> 
> **Cons**: Although it is cost effective at enterprise or team level but it is a bit expensive for most individual freelancers who are managing their clients' social media accounts.
> 
> Overall I found it a very useful, secure and fast social media management tool. I used it in past for managing social media posting for couple of my clients.

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### "Social media dashboard for engineering firm marketing." — 5.0/5

> **David** | *28 November 2025* | Mechanical or Industrial Engineering | Recommendation rating: 10.0/10
> 
> **Pros**: Hootsuite centralizes the scheduling, listening, and analytics of platforms into a single spot, making it easier for non-marketing teams like ours at IME Hidraulica to share their project updates and monitor industry mentions without having to juggle apps. Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts.
> 
> **Cons**: Add-ons and user limits can make plans quite pricey fast. Furthermore, some report bugs in streams or integrations, which disturb the workflow. Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed.
> 
> It streamlined our content posting and basic campaign tracking, saving us from having to manually check on them all the time and helping coordinate tech support responses via the inbox. This increased our online presence without pulling engineers off core work

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### "Hootsuite won't refund me after they failed to cancel my account when I requested it." — 2.0/5

> **Tristan** | *19 December 2025* | Venture Capital & Private Equity | Recommendation rating: 0.0/10
> 
> **Pros**: Seemed like a nice site at first for tracking socials of competitors. I was interested in seeing what they could do.
> 
> **Cons**: They did not cancel my account when I requested it and thought I had completed cancellation. They proceeded to charge me over $1,000 before I caught that this subscription had rolled over. I sent them 5+ emails to resolve the issue, to both the original sales rep and to the support channel, and no one has gotten back yet.
> 
> I am extremely disappointed with Hootsuite's poor support in getting me a refund for this mishap on their part in not canceling my account. I will never work with Hootsuite again. &#10;&#10;I'm shocked that they are an enterprise company and can't get back to customers.

-----

### "My go too social scheduling tool" — 5.0/5

> **Verified Reviewer** | *4 August 2025* | Electrical/Electronic Manufacturing | Recommendation rating: 10.0/10
> 
> **Pros**: Ease of use \&amp; it's one of the few tools that you could connect TikTok \&amp; Threads. They also offer a basic social listening which is great.
> 
> **Cons**: Can't access TikTok or meta sounds/songs which is a really important feature. If you could add this Hootsuite you would be perfect\!
> 
> Really ease to use, lots of reports that can be customised to your requirements and generally very good overall.

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### "Good platform, out of reach for smaller orgs" — 4.0/5

> **Verified Reviewer** | *25 August 2025* | Education Management | Recommendation rating: 7.0/10
> 
> **Pros**: Ability to manage multiple social media accounts from one place. Ability to schedule posts and preview posts before sharing. Calendar view.
> 
> **Cons**: Nonprofit rate not applicable to schools, so ultimately switched platforms to one that was more cost effective for my organization.

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## Links

- [View on GetApp](https://www.getapp.com.au/software/20432/hootsuite)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/20432/hootsuite> |
| de-AT | <https://www.getapp.at/software/20432/hootsuite> |
| en | <https://www.getapp.com/marketing-software/a/hootsuite/> |
| en-AE | <https://www.getapp.ae/software/20432/hootsuite> |
| en-AU | <https://www.getapp.com.au/software/20432/hootsuite> |
| en-CA | <https://www.getapp.ca/software/20432/hootsuite> |
| en-GB | <https://www.getapp.co.uk/software/20432/hootsuite> |
| en-IE | <https://www.getapp.ie/software/20432/hootsuite> |
| en-NZ | <https://www.getapp.co.nz/software/20432/hootsuite> |
| en-SG | <https://www.getapp.sg/software/20432/hootsuite> |
| en-ZA | <https://www.getapp.za.com/software/20432/hootsuite> |
| es | <https://www.getapp.es/software/20432/hootsuite> |
| es-CL | <https://www.getapp.cl/software/20432/hootsuite> |
| es-CO | <https://www.getapp.com.co/software/20432/hootsuite> |
| es-MX | <https://www.getapp.com.mx/software/20432/hootsuite> |
| fr | <https://www.getapp.fr/software/20432/hootsuite> |
| fr-BE | <https://fr.getapp.be/software/20432/hootsuite> |
| fr-CA | <https://fr.getapp.ca/software/20432/hootsuite> |
| nl | <https://www.getapp.nl/software/20432/hootsuite> |
| nl-BE | <https://www.getapp.be/software/20432/hootsuite> |
| pt | <https://www.getapp.com.br/software/20432/hootsuite> |
| pt-PT | <https://www.getapp.pt/software/20432/hootsuite> |

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