Hootsuite

4.4 (3,791)
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Social media management & scheduling for SMBs and enterprise

About Hootsuite

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all customer conversations in one place.

With Hootsuite, users can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how users collaborate with their organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard.

As the world’s most widely trusted social media management solution, Hootsuite can set users up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care.


Key benefits of Hootsuite

- Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
- Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
- Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times.
- Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
- Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
- Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
- Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
- Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
- Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
- Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.


Images

Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
View 5 more
Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

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Hootsuite

4.4 (3,791)
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Starting Price

USD 99.00
month
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month

Pricing Options

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Features

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Integrations

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Ease of Use

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Value for Money

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Customer Service

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Reviews

Overall rating

4.4 /5
(3,791)
Value for Money
4.1/5
Features
4.3/5
Ease of Use
4.3/5
Customer Support
4.2/5

Already have Hootsuite?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 3,791
Amit
Amit
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Hootsuite - My Review as a SMM

Reviewed on 18/11/2023

I think it has been an important tool for us to schedule our content and understand how they are...

I think it has been an important tool for us to schedule our content and understand how they are performing. It's annual report (a sum of all SM platforms performance) is absolutely amazing. A touch pricey, but highly recommended.

Pros

The ease of use. Very nice userflow. Impressive Dashboards. Easy to schedule and manage your content. Very nice analytics report. Their free educational resources are very helpful as well!

Cons

It is expensive. Also, one needs to reconnect the SM accounts as it tends to disconnect every now and then. Can't tag Instagram accounts while scheduling.

Alternatives Considered

Meta for Business

Reasons for Switching to Hootsuite

More features, for sure. Goes beyond Instagram and Facebook. Their analytics and performance reports are amazing.
Colleen
Colleen
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Hootsuite is the top software for handling many social media accounts.

Reviewed on 16/09/2023

In overall, it's the best tool to use if you need to manage many social media accounts at once,...

In overall, it's the best tool to use if you need to manage many social media accounts at once, particularly on Twitter and Facebook.

Pros

Hootsuite is simple to operate; I really like that all the platforms I use can be shown on a single page, and the publisher screen makes it simple to see at a glance precisely what you're posting on each day across all of your accounts. You can just drag and drop to rearrange your articles, and adding images is just as simple. It couldn't be much better.

Cons

I can't think of a single drawback to this system. Very user-friendly, it rarely experiences outages. You may relax knowing that the program will automatically publish your posts once you've entered them. In two years of use, I have never once seen a bug in this program.

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

We switched away from Hootsuite!

Reviewed on 30/04/2024

Pros

We used to like Hootsuite, it has a nice UI and UX but simply lacks features that we need to maintain our social media presence.

Cons

The cost of the software. So much software out there offers the same platform with more features for less.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

hootsuite for socialmeida.

Reviewed on 17/10/2024

its has made overall experience positive ,scheduling, monitoring, and reporting across multiple...

its has made overall experience positive ,scheduling, monitoring, and reporting across multiple platforms has been easy.

Pros

The automation and schdeuling for social media is the best .

Cons

Its mobile version lacks full functionality.

Adam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

social scheduling

Reviewed on 19/04/2024

generally platform for a small number of clients or a single client with multiple channels where...

generally platform for a small number of clients or a single client with multiple channels where you can schedule from and see everything in one place

Pros

easy to add channels and clients to manage all in the same place

Cons

scheduling things failed and accounts get disconnected for no seen reason

Alternatives Considered

Publer and Notion

Reasons for Switching to Hootsuite

at the time cost was the main factor and accounts that could be added
Showing 5 reviews of 3,791 Read all reviews

Hootsuite FAQs

Below are some frequently asked questions for Hootsuite.

Hootsuite offers the following pricing plans:

  • Starting from: USD 99.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Free - 1 user / 2 social accounts Professional: $49/month - 1 user / 10 social accounts Team: $129/month - 3 users / 20 social accounts Business: Starting at $739/month - 5 users / 35 social accounts Enterprise: Contact Hootsuite Media for pricing - unlimited users / 50+ social accounts

Hootsuite has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Hootsuite supports the following languages:

English, French, German, Italian, Portuguese, Spanish

Hootsuite supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Hootsuite integrates with the following applications:

123FormBuilder, Adobe Analytics, Adobe Commerce, Adobe Creative Cloud, Adobe Experience Manager, Airtable, Aprimo Digital Asset Management, Asana, Audiense, Basecamp, Batchbook, Blogger, Box, BrandFort, BrandMaxima, Brandfolder, Brandwatch, Brandwatch, Brightcove, Bynder, CELUM, Canto, Canva, Chat for Jira Service Desk, Chatfuel, Chatkit, ClickDesk, ClickUp, Cloohawk, Cloudinary, Constant Contact, Copysmith, Crowd Analyzer, DALL-E 3, Dailymotion, Data Dwell Digital Asset Management, Data Dwell Sales Enablement, Digimind, Disqus, Dropbox Business, Engage AI, Facebook Business Suite, Fedica, Feedly, Figma, Freshdesk, Get Satisfaction, Gmail, Google Analytics 360, Google Calendar, Google Drive, Google Translate, Grid, Higher Logic Vanilla, HubSpot CMS Hub, HubSpot CRM, HubSpot Marketing Hub, Influitive, Instagram, Interact, Issuu, JIRA Service Management, Kapost, LeadSift, LinkedIn for Business, Lucidya, Mailchimp, Marketo Engage, MediaValet, Meltwater, Mentionlytics, Meta for Business, Microsoft SharePoint, Microsoft Teams, Microsoft Viva Engage, Mintent, NetX, Newslit, Nimble, OneDrive, Oracle Eloqua Marketing Automation, Outgrow, PhotoShelter for Brands, PromoRepublic, Quid, Radarly, ReviewInc, ReviewTrackers, Salesforce Sales Cloud, Scoop.it, Simple Sales Tracking, Slack, Social Hub, SocialFlow, Stackla, StoreYa, SugarCRM, SurveyMonkey, TINT, Tagboard, Tailwind TMS, Talkwalker, Threads, TikTok, Trello, Trustpilot, Twitter/X, Uberflip, Upfluence, Vidyard, Webdam, WordPress, Zapier, Zendesk Suite, ZeroFOX, Zift Solutions, pixx.io, simplebooklet, webCRM

Hootsuite offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Hootsuite.