Sketch

I am writing this review from the perspective of a Product Manager who uses Sketch to view designs for myself and my team. In that capacity it has been a great tool! The UI is very intuitive and easy to navigate around. I find myself making small updates to designs frequently, and Sketch makes this easy even for a novice such as myself. Their Sketch cloud tool is constantly improving. Every time I login I find a new feature that wasn't there before. The cloud functionality makes it a breeze to share designs to some team members who do not have a Sketch license. We have been using Sketch for 3 years at my company and I don't foresee that changing any time soon.

It can be a bit expensive getting each team member a Sketch license. This used to be a big problem at my company, but since Sketch improved upon their Sketch cloud tool we found the need for developers to have Sketch licenses to have dropped dramatically. So if your team can use the free cloud tool to view designs, it could save you a lot of money on licenses for non designers.

I used to design UI/UX in Adobe Photoshop and illustrator and it has all the features you need but it's too overwhelming and not ideal for quick Ui design. Using sketch feels much more polished and has only tools that you'll need for UI/UX design and not other unnecessary tools. It's much more simplified and quick to learn. No wonder Sketch is getting popular in UI/UX design community and its wide acceptance in the industry.

- Not for Windows users, that was really a bummer from the start.
I can't say it's a con but the sketch is not a tool for vector illustrations and photo editing. Sometimes when you need to edit the images that you are using in your design or illustration, you can't in Sktch. But you need to understand that it's not the purpose. Sketch is for just basic UI/UX or graphic design tools.
Another thing is maybe it was great to have some more features like has in Figma and how it has whole third party plugin supports etc. But as I said nothing major or a deal-breaker.

i like how it is possible to manage content & design. It's easy to re-use components / graphical elements in the document and between documents.

It's not always easy to export elements from a document (icons / components) as a frontend developer when the designer added many effects on it.

My company primarily uses Sketch to design the mobile application designs and share them using the Zeplin plugin. I have used Sketch to create high fidelity mockups and mobile app designs. I love it's clean UI, intuitiveness, various plugins, pixel perfection. As I am a Product owner and coming from a non-designer background, there has been a little learning curve while learning to use this product but it was all worth it. Additionally, the key command shortcuts makes the design process so easy and productive for me. I highly recommend using Sketch for your product designs.

One of the biggest limitation of using Sketch is that it is only available on Mac and this limits the collaboration with the rest of the team (which might be majorly on Windows).
Additional issue I have faced multiple times is that whenever I am creating Product designs which has numerous art boards (like 60+), Sketch tends to lag a lot and makes it impossible to export the files.
Moreover, Sketch is not a great tool for Prototyping.

Our company offers a full suite of IT Services Like web design & Development, Graphics Design, also digital marketing, so our prototyping needs to run and then hand off to my UX counterparts. Sketch allows us to manage both ends of the spectrum and everything in between, ensuring consistency and collaboration between team members. They then take those and turn them into high-fidelity designs that we use to test with customers. Sketch works great for this.

Sometimes keyboard shortcuts are not the same as photoshop. This system needs to improve I think. Because maximum designer uses photoshop that why you design your keyboard shortcut like photoshop then much easier for your user.