---
description: Learn more about Lou. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Lou Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Digital Adoption Platforms](/directory/1627/digital-adoption-platform/software) > [Lou](/software/127427/lou)

# Lou

Canonical: https://www.getapp.com.au/software/127427/lou

Page: 1 / 2\
Next: [Next page](https://www.getapp.com.au/software/127427/lou?page=2)

> Lou is a digital adoption platform that makes it easy to turn new users into power users with self-serve onboarding, personalized product tours, and feature announcements. Create a free account and launch in just minutes - no code required.
> 
> Verdict: Rated **4.3/5** by 13 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of Lou

Lou is the easiest way to create engaging in-product experiences. The average Lou user publishes their first experience live within an hour from creating their account.&#10;&#10;Some of the features that make Lou so simple (but powerful) to use:&#10;- Point and click element selection (no CSS selectors or HTML identifiers required)&#10;- Use-case specific templates for out of the box experiences that look built in-house&#10;- Advanced features are all code-free (like segments, A/B testing, \&amp; goal tracking)&#10;- Integrations are all one click setup

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 13 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Lou
- **Founded**: 2018

## Commercial Context

- **Starting Price**: USD 99.00
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Blended Learning
- Configurable Workflow
- Content Creation
- Contextual Guidance
- Customer Engagement
- Customer Segmentation
- Customisable Branding
- Data Quality Control
- Gamification
- In-App Training
- Launch Management
- Multi-Language
- Onboarding
- Reporting/Analytics
- Self Service Portal
- Self Service Tools
- Self-paced Learning

## Integrations (12 total)

- Amplitude
- Customer.io
- Fullstory
- Google Analytics 360
- Heap
- Kissmetrics
- Klaviyo
- Marketo Engage
- Mixpanel
- Segment
- Smartlook
- Woopra

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Digital Adoption Platforms](https://www.getapp.com.au/directory/1627/digital-adoption-platform/software)

## Related Categories

- [Digital Adoption Platforms](https://www.getapp.com.au/directory/1627/digital-adoption-platform/software)
- [UX Software](https://www.getapp.com.au/directory/1287/ux/software)
- [Customer Success Software](https://www.getapp.com.au/directory/959/customer-success/software)

## Alternatives

1. [LiveAgent](https://www.getapp.com.au/software/91301/liveagent) — 4.7/5 (1753 reviews)
2. [Custify](https://www.getapp.com.au/software/128095/custify) — 4.9/5 (122 reviews)
3. [Product Fruits](https://www.getapp.com.au/software/2048058/product-fruits) — 4.7/5 (89 reviews)
4. [monday CRM](https://www.getapp.com.au/software/2056613/monday-crm) — 4.7/5 (453 reviews)
5. [Rocketlane](https://www.getapp.com.au/software/2049399/rocketlane) — 4.7/5 (127 reviews)

## Reviews

### "In Lou I love" — 5.0/5

> **Hoang** | *10 April 2021* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: Lou is very easy to use, with a clear and clean interface and step-by-step guidance for users to perform the necessary actions. I can very easily create any widget that I want in very short time, from tooltips, hotspots, site tour - everything is presented in a convenient menu-based interface and walkthrough guide (even more convenient when I install the Chrome extension).&#10;&#10;I also love that Lou can be installed easily in multiple domains, so that I can create consistent experiences to users.
> 
> **Cons**: The installation may require adding some code snippets in the "Header" section of website or page. It is not an issue for me, but for those who is not familiar may require helps from Lou's team. Nonetheless, Lou's supporting team is quite responsive overall so this is not really an issue.
> 
> Lou is a solid app for site navigation guidance, app tours etc. But it also incorporate a bunch of helpful tools inside. Overall, I feel very happy to have a productive, all-in-one and effective solution like Lou

-----

### "Great onboarding experiences" — 5.0/5

> **David** | *16 November 2021* | Construction | Recommendation rating: 10.0/10
> 
> **Pros**: It is extremely easy to use, with the chrome extension is just a matter of clicking on the step you want to explain, writing the instruction and that's it\! I like the fact that you can simulate it straight away and define the audience to show this to.
> 
> **Cons**: I didn't like that they didn't have checklists, but now they do\! The only important feature missing is the mobile compatibility, but that is also in the works.
> 
> I develop websites for clients, this helps the onboarding process to explain to them how the backend works, and where are the features/options that they'll most need.

-----

### "Pretty. Clunky. Needs faster troubleshooting from support." — 3.0/5

> **Aaron** | *13 January 2023* | Retail | Recommendation rating: 6.0/10
> 
> **Pros**: The software looks very pretty. The mobile access is a nice touch.
> 
> **Cons**: Issues with lag on the desktop portal. POS transactions as well have their fair share of issues. Many items that we wish we had faster IT support rather than waiting on 6-8 weeks to implement fixes to our issues. The mobile access is nice while in the field. However, it has its headaches.
> 
> Each user has their issues. See above.

-----

### "Lou" — 5.0/5

> **Phil** | *29 July 2021* | Nanotechnology | Recommendation rating: 10.0/10
> 
> **Pros**: I had spent some time looking for an application for onboarding new clients, and  Lou was exactly what I needed\! &#10;&#10;It has a simple setup with most of the functionality required in a 'tour SaaS product' &#10;&#10; The interface for creating a tour is super simple and customizable.
> 
> **Cons**: I would like to see more integrations with other software packages (Slack, Mixpanel, and Intercom) and I would love to see more advanced features like NPS.

-----

### "Great tool\!" — 5.0/5

> **Johanna** | *10 November 2021* | Alternative Medicine | Recommendation rating: 10.0/10
> 
> **Pros**: I like the easiness of installation. It's highly customizable and quite fun, actually, to set up.
> 
> **Cons**: The fact that mobile is not supported yet. But it should be there soon as support assured me.

-----

Page: 1 / 2\
Next: [Next page](https://www.getapp.com.au/software/127427/lou?page=2)

## Links

- [View on GetApp](https://www.getapp.com.au/software/127427/lou)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/education-childcare-software/a/lou/> |
| en-AE | <https://www.getapp.ae/software/127427/lou> |
| en-AU | <https://www.getapp.com.au/software/127427/lou> |
| en-CA | <https://www.getapp.ca/software/127427/lou> |
| en-GB | <https://www.getapp.co.uk/software/127427/lou> |
| en-IE | <https://www.getapp.ie/software/127427/lou> |
| en-NZ | <https://www.getapp.co.nz/software/127427/lou> |
| en-SG | <https://www.getapp.sg/software/127427/lou> |
| en-ZA | <https://www.getapp.za.com/software/127427/lou> |
| fr | <https://www.getapp.fr/software/127427/lou> |
| fr-BE | <https://fr.getapp.be/software/127427/lou> |
| fr-CA | <https://fr.getapp.ca/software/127427/lou> |
| pt | <https://www.getapp.com.br/software/127427/lou> |
| pt-PT | <https://www.getapp.pt/software/127427/lou> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Review, Compare and Evaluate small business software. GetApp Australia has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.com.au","url":"https://www.getapp.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.com.au/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.linkedin.com/company/getapp-com-a-gartner-company/","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Lou","description":"Drive engagement with in-platform experiences:\nProduct tours, hotspots, modals and tooltips guide users through their journey to becoming power users and long-term customers. A user's first few logins are critical and Lou ensures they have a valuable experience each time.\n\nBuild without your dev team:\nThe Lou Builder enables your team to create, test, and deploy interactive product experiences right on top of your platform within minutes — no code or technical skills required.\n\nPersonalize every user experience:\nTailor learning experiences to every user's unique needs. Group users into custom segments or choose from one of LOU's turnkey segments to deliver experiences designed specifically for them.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/26958fd3-4166-4147-9639-97945ca7c96a.png","url":"https://www.getapp.com.au/software/127427/lou","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/127427/lou#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":13},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Digital Adoption Platforms","position":2,"item":"/directory/1627/digital-adoption-platform/software","@type":"ListItem"},{"name":"Lou","position":3,"item":"/software/127427/lou","@type":"ListItem"}],"@id":"https://www.getapp.com.au/software/127427/lou#breadcrumblist"}]}
</script>
