--- description: Learn more about Bitly. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Bitly Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Link Management Software](/directory/1241/link-management-tools/software) > [Bitly](/software/121723/bitly) # Bitly Canonical: https://www.getapp.com.au/software/121723/bitly Page: 1 / 53\ Next: [Next page](https://www.getapp.com.au/software/121723/bitly?page=2) > Bitly is a link management software, which helps organizations create and manage custom URLs to support marketing campaigns, provide information, and establish brand identity with clients. Users can generate and share branded links for blogs, landing pages, webpages, social media, and more. > > Verdict: Rated **4.8/5** by 1295 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 1295 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Bitly - **Location**: New York, US ## Commercial Context - **Starting Price**: USD 35.00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below: Free - $0 Basic - $35/month or $29/month (billed annually) Premium - $300/month or $199/month (billed annually) Enterprise - details upon request - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Campaign Analytics - Campaign Management - Custom Domains - Customisable Branding - Dashboard - Data Import/Export - For Marketing and Advertising - Link Analytics - Link Editing - Link Management - Link Sharing - Link Shortening - Multi-Channel Marketing - QR Codes - Tag Management - Third-Party Integrations - URL Customization ## Integrations (3 total) - Khoros Marketing - Sprinklr - Twilio ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Link Management Software](https://www.getapp.com.au/directory/1241/link-management-tools/software) ## Related Categories - [Link Management Software](https://www.getapp.com.au/directory/1241/link-management-tools/software) - [URL Shortener Software](https://www.getapp.com.au/directory/3777/url-shortener/software) ## Alternatives 1. [TLinky](https://www.getapp.com.au/software/2069428/tlinky) — 4.7/5 (167 reviews) 2. [lc.cx](https://www.getapp.com.au/software/2046784/lc-cx) — 4.9/5 (29 reviews) 3. [Veshort](https://www.getapp.com.au/software/2063740/veshort) — 5.0/5 (9 reviews) 4. [Recut](https://www.getapp.com.au/software/2072986/recut) — 4.8/5 (9 reviews) 5. [Rebrandly](https://www.getapp.com.au/software/111231/rebrandly) — 4.6/5 (58 reviews) ## Reviews ### "A Must-Have Tool for Everyone" — 5.0/5 > **Doyel** | *4 June 2024* | Design | Recommendation rating: 9.0/10 > > **Pros**: I liked Bitly's intuitive interface and comprehensive analytics, making link management and tracking effortless and insightful, a true game-changer for online marketing. > > **Cons**: I wish Bitly offered more customization options for branded links, and occasionally, the interface could be more intuitive for new users. ----- ### "Bitly keeps links neat and scalable. BEST." — 5.0/5 > **Eliud** | *12 December 2023* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: Bitly have a smart dashboard. Intuitive and beautiful results which are so far unquestionable. It has the best URL shortening tactics with analytics at all levels. Links are made beautiful to handle and professional to share. It has kept my posts clean and desirable. The most amazing thing about Bitly is that even on free trial, you can access the bigger part of its services. Good work. > > **Cons**: Absolutely love it. No cons for Bitly. It is amazing. > > Amazing experience. Choosing Bitly is choosing a good way to handle links and URLs. It is worth paying for. ----- ### "Does the job, but shady sales tactics" — 1.0/5 > **Joe** | *27 August 2020* | Retail | Recommendation rating: 0.0/10 > > **Pros**: I like that it can scale. Have created hundreds of thousands of custom links to send through our app. I don't look at the analytics but they seem sufficient. Their UI is a bit dated, but I never log in and only use their API. > > **Cons**: I initially paid bit.ly $4000 for an annual license and signed the purchase order. All was fine and I happily used their API for 9 months. But buried in their PO is a link to a 4-page google doc (yes, a google doc). And buried in the fine print in the google doc is a term that I have to give them 90 days heads up if I did not want the contract to automatically renew. Guess what email I get as soon as the 90-day window is up? Yep, the gotcha clause on this google doc (which I never signed). The email started out nicely with "I hope all is well with you with everything going on in the world." (btw, what's going on in the world is a pandemic, raging wildfires and evacuations in the Bay Area, etc). And then quickly referred to this a "legal matter" for not giving them 90 days heads up that I will not renew. Incredible. I told her I'm not going to renew. I guess I'll be hearing from their lawyers. A week later, it's an email that says she talked to her manager to work out a "concession" to let me have net-60 instead of net-30 terms, lol. I quickly called my credit card company to issue a stop payment on this vendor. There are plenty of other hosted and on-prem URL shortening services out there, including DIY ones that take less than 2 hours to install on your own AWS host. I was happy to keep bit.ly around as a backup and renegotiate my contract for that purpose, but their shady sales practices and gotcha clauses have left a very bad impression on me. > > Everyone remembers bit.ly when Twitter made it popular back in the day. It's too bad a cool brand has devolved into sleazy sales tactics like this. ----- ### "My Bitly review" — 5.0/5 > **uzuazokaro** | *16 September 2022* | Food & Beverages | Recommendation rating: 10.0/10 > > **Pros**: I like the link analytics feature a s it helps me to know how many clicks and saves i am getting > > **Cons**: The low monthly link limits for the free accounts should be increased. > > I am very satisfied using Bitly as it has helped me send more links of my product, especially with the campaign management feature ----- ### "Link Shortening Made Easy For Years" — 5.0/5 > **Gift Princess** | *28 November 2022* | Performing Arts | Recommendation rating: 9.0/10 > > **Pros**: I can rely on this software/website for my long links that needs shortening and even personalizing. It collects all my links in one place and easily accessible for future references. > > **Cons**: There's not much to dislike and if there is is probably the changing policy and the charges for other features to use. > > I've been using it for years and it's one of the staple link shortener that I use. So far, it has been a good experience. ----- Page: 1 / 53\ Next: [Next page](https://www.getapp.com.au/software/121723/bitly?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/121723/bitly) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data