About Adobe Analytics

Adobe Analytics is a marketing attribution software which enables businesses of all sizes to measure and understand the impact of their customer interactions using a range of tools including web analytics, marketing analytics, attribution, predictive analytics, multi-channel data collection, and more. With Adobe Analytics technology, users can monitor and analyze streams of data, then convert it into actionable, real-time insight.

AI and machine learning technology such as attribution and predictive modeling, contribution analysis and propensity scoring helps users gain intelligent customer insight, and go beyond simple page views and bounce rates. Adobe Analytics provides users with channel and marketing analytics, enabling users to integrate data from any channel, including web, mobile, video, social, and more, so that users have a range of data with which to analyze and understand their customers better. With both rules-based and algorithmic attribution models, Adobe Analytics enables users to see behind any conversions and invest accordingly.

Adobe Analytics allows users to collect and measure all of their data in a central location with tools such as custom variables, unique processing rules, offline data integration, tag management and data warehouse and data feeds. Centralized data management serves to give users a clear, yet in-depth picture of customer and business performance. To help users explore and understand their marketing data, and put customers in context, Adobe Analytics supports ad hoc analysis, flow analysis, advanced segmentation, and more.

Marketing attribution functionality operates alongside contribution analysis, anomaly detection and intelligent alerts to help users analyze data automatically. Tools designed to help users share and act on data include shared audiences, remarketing triggers, advertising analytics, mobile marketing, and third-party integrations.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Adobe Analytics

Key benefits of Adobe Analytics

  • The Analysis Workspace feature allows users to perform ad hoc analysis by dragging and dropping any number of data tables, visualizations and components (channels, dimensions, metrics) to a project.

  • Adobe Analytics supports offline data integration, enabling users to integrate data seamlessly from a CRM system or other source of offline enterprise data.

  • Rules-based and algorithmic attribution approaches enable users to analyze customer behavior and interaction patterns, to create appropriate models for different channels.

  • Adobe Analytics supports multichannel data collection, enabling users to capture data from various sources, including the web, email, campaigns, mobile devices, and more.

  • Anomaly detection technology checks through large amounts of data and identifies any unexpected anomalies or factors impacting the user’s business, with intelligent alerts to inform users immediately when any anomalies are detected.
  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Adobe Analytics

    Images

    Adobe Analytics Software - The virtual Analyst feature constantly monitors and analyzes data, letting users know not just when an anomaly happens, but why
    Adobe Analytics Software - Use data collection and processing tools to organize, clean and prepare data
    Adobe Analytics Software - The Analysis Workspace allows analysts to create and curate reusable projects customized to their needs
    Adobe Analytics Software - Adobe Analytics allows users to create an unlimited number of segments, and then to compare them to understand what is working and what is not
    View 5 more
    Adobe Analytics video
    Adobe Analytics Software - The virtual Analyst feature constantly monitors and analyzes data, letting users know not just when an anomaly happens, but why
    Adobe Analytics Software - Use data collection and processing tools to organize, clean and prepare data
    Adobe Analytics Software - The Analysis Workspace allows analysts to create and curate reusable projects customized to their needs
    Adobe Analytics Software - Adobe Analytics allows users to create an unlimited number of segments, and then to compare them to understand what is working and what is not

    Features

    Total features of Adobe Analytics: 36

    • AB Testing
    • API
    • Activity Dashboard
    • Ad hoc Analysis
    • Alerts/Notifications
    • Attribution Modeling
    • Audience Targeting
    • Behavior Tracking
    • CRM
    • Campaign Analytics
    • Campaign Segmentation
    • Campaign Tracking
    • Conversion Tracking
    • Cross Channel Attribution
    • Customer Journey Mapping
    • Dashboard
    • Data Capture and Transfer
    • Data Storage Management
    • Data Visualization
    • Drag & Drop
    • Monitoring
    • Multi-Channel Attribution
    • Multi-Touch Attribution
    • Performance Metrics
    • Predictive Analytics
    • Projections
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Scheduled / Automated Reports
    • Tagging
    • Third Party Integrations
    • Website Analytics

    Alternatives

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    Microsoft Excel

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    Reviews

    Overall rating

    4.4 /5
    (190)
    Value for Money
    4.1/5
    Features
    4.4/5
    Ease of Use
    3.8/5
    Customer Support
    4.2/5

    Already have Adobe Analytics?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 190
    Surabhi S.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 10,000+ Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Comprehensive Solution for your Digital Analytics Need

    Reviewed on 19/09/2018

    My overall experience with Adobe Analytics has been very good and i do not look forward to use any...

    My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

    Pros

    I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
    It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
    The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
    This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
    The tool keeps improving to bring the latest functionalities and UI ease.

    Cons

    There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
    Also, i would love to have the options to do some color customization of panels, charts, etc.
    The speed of report loading could also be improved.

    Verified Reviewer
    Overall rating
    • Industry: Computer Software
    • Company size: 10,000+ Employees
    • Used for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    High-end, well-integrated analytics tooling

    Reviewed on 01/04/2020

    We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products...

    We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

    Pros

    Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

    Cons

    Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

    Ahsan A.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Very powerful analytics and reporting platform

    Reviewed on 11/06/2022

    Pros

    It is a great platform to understand your customer's journeys to your website, the platform is one of the best in finding out the revenue metrics as well as the other marketing metrics. The dashboarding and reporting is very straightforward.

    Cons

    It is costly as compared to any other platform in the market. New tags or metrics to be implemented come with another price of implementation too. Not recommended for small or medium-sized businesses.

    Verified Reviewer
    Overall rating
    • Industry: Pharmaceuticals
    • Company size: 10,000+ Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    I'm using Adobe Analytics because I have no other choice

    Reviewed on 06/06/2022

    Pros

    The drag and drop feature of the tool makes it easy to create dashboards for quick reporting

    Cons

    For a supposedly established analytics tool. there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy.

    Shannon O.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 6.0 /10

    A Complicated But Accurate Analytics Option

    Reviewed on 29/03/2022

    This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google...

    This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.

    Pros

    Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.

    Cons

    This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.

    Alternatives Considered

    Google Analytics 360

    Reasons for Switching to Adobe Analytics

    In some limited circumstances this is a better solution for those clients with complex websites and a need for very nuanced website data.
    Showing 5 reviews of 190 Read all reviews

    Adobe Analytics FAQs

    Below are some frequently asked questions for Adobe Analytics.

    Adobe Analytics offers the following pricing plans:

    • Free Trial: Available

    Adobe Analytics offers 3 plans: Select, Prime and Ultimate. Contact Adobe directly for detailed pricing information.

    Adobe Analytics has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Adobe Analytics supports the following languages:

    English

    Adobe Analytics supports the following devices:

    Adobe Analytics integrates with the following applications:

    BrightEdge, Hootsuite, Invoca

    Adobe Analytics offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base

    Related categories

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