--- description: Learn more about 250ok. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: 250ok Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [250ok](/software/113335/250ok) # 250ok Canonical: https://www.getapp.com.au/software/113335/250ok Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/113335/250ok?page=2) > 250ok is a modular, customizable email performance management, analytics and deliverability software suite, for use by email marketers alongside popular third-party Email Service Providers (ESPs), to drive advanced insights around email performance and the assurance that all messages reach customers > > Verdict: Rated **4.8/5** by 10 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of 250ok 250ok is a cloud-based email analytics and deliverability monitoring suite with 250ok Inbox measuring inbox placement and 250ok Reputation gauging email marketing reputation. 250ok DMARC collects and analyzes DMARC reports to flag up compliance issues and suggest corrective action, while 250ok Analytics provides real-time engagement tracking, holistic performance data, with report filtering and segmentation tools. Preview campaigns in over 70 email clients and devices with 250ok Design, importing ESP templates or HTML to then render screenshot previews using leading providers Litmus and Email on Acid. The product's patent pending Seedlist Optimizer feature allows users to focus only on the mailbox providers being sent to, uploading and analyzing the composition of a mailing list to identify ISPs worth targeting. Deliverability Dashboards offer customizable, widget-based reporting capabilities that can eb shared between teams, while 250ok Alerts provide rule-based deliverability monitoring notifications via email, SMS, webhook message or third-party apps. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 10 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: 250ok - **Location**: Indianapolis, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: USD 5,000.00 - **Pricing model**: Per Feature - **Pricing Details**: Request a demo and receive full pricing quote via the website. - **Target Audience**: 11–50, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, Germany, United States ## Features - API - Activity Dashboard - Alerts/Notifications - Campaign Analytics - Customer Segmentation - Data Import/Export - Drag & Drop - Email Management - Email Marketing - Email Monitoring - Email Templates - Email Tracking - Engagement Tracking - Inbox Management - Mailing List Management - Monitoring - Real-Time Reporting - Reporting/Analytics - Spam Blocker - Third-Party Integrations ## Integrations (10 total) - Act-On - Email on Acid - Litmus - Mailchimp - Marketo Engage - Maropost - PagerDuty - Salesforce Marketing Cloud - SendGrid - Slack ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Email Management Software](https://www.getapp.com.au/directory/306/email-management/software) ## Related Categories - [Email Management Software](https://www.getapp.com.au/directory/306/email-management/software) - [Email Tracking Software](https://www.getapp.com.au/directory/1409/email-tracking/software) ## Alternatives 1. [MailerLite](https://www.getapp.com.au/software/10156/mailerlite) — 4.7/5 (2256 reviews) 2. [Mailchimp](https://www.getapp.com.au/software/8268/mailchimp) — 4.5/5 (17572 reviews) 3. [Constant Contact](https://www.getapp.com.au/software/90578/constant-contact) — 4.3/5 (2912 reviews) 4. [Brevo](https://www.getapp.com.au/software/91466/brevo) — 4.6/5 (3408 reviews) 5. [Zoho Social](https://www.getapp.com.au/software/102087/zoho-social) — 4.7/5 (3388 reviews) ## Reviews ### "250OK is a great email analytics tool to provide high level analytics on email deliverability" — 5.0/5 > **Andrew** | *9 April 2018* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Love the interface and UI. Streamlined and easily accessible. Customizable dashboards right up front. You can view the kind of granular data like what inbox are they using, what long/latitude, time of day, mobile vs desktop etc. > > **Cons**: Those Dashboards cannot be drilled into, or even copy and pasted (IP ranges listed from spamtraps for example). Sometimes to level of detail is not granular enough. We are noticing that the way 250OK records spamtraps/blacklistings, is via seed lists of their tracked inboxes. Not quite what we need but helps provide a cookie crumb trail of where to look. > > 250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability. ----- ### "Seamless interface and integrations, pleasure to use by both devs and luddites." — 5.0/5 > **Anna** | *18 October 2017* > > **Pros**: The employees / customer support. They're very responsive to feedback and seem to work hard to improve their products. The wide variety of features blends well in the interface, and "child accounts" let you securely distribute services to clients. > > **Cons**: It's definitely not cheap. It's good they sell products separately to build your own suite of features, so you're not paying for unused services. ----- ### "Good tool for email program optimization" — 4.0/5 > **Verified Reviewer** | *26 March 2021* | Internet | Recommendation rating: 8.0/10 > > **Pros**: I like the most the granular reporting, which helps to optimize our email program a lot. > > **Cons**: The functionality should be wider for such a price. ----- ### "Great managing Blacklists and Spamtraps" — 5.0/5 > **Verified Reviewer** | *3 October 2018* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: A great tool for our support team to manage all blacklists and spamtraps. > > **Cons**: We wish the API was a little easier to use. ----- ### "Good deliverability monitoring and email seed usage" — 5.0/5 > **Byron** | *24 July 2019* | Publishing | Recommendation rating: 8.0/10 > > **Pros**: It does a good job of monitoring email deliverability. We've obtained solid results with their seeding program. > > **Cons**: The UI is rather basic and there is not a great deal of extended features. Many of the services it provides are beginning to be offered as add-ons through ESPs at a lower cost. > > We receive good support and results for a specific need. It has been worth the relationship/cost. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/113335/250ok?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/113335/250ok) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | ----- ## Structured Data