---
description: Learn more about Brandfolder. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Brandfolder Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Digital Asset Management Software](/directory/280/digital-asset-management/software) > [Brandfolder](/software/112865/brandfolder)

# Brandfolder

Canonical: https://www.getapp.com.au/software/112865/brandfolder

Page: 1 / 19\
Next: [Next page](https://www.getapp.com.au/software/112865/brandfolder?page=2)

> Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more.
> 
> Verdict: Rated **4.7/5** by 452 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of Brandfolder

\- Brandfolder is a cloud-based digital asset management platform promising a highly intuitive user interface that provides a public-facing hub for corporate PR teams, leaders and designers.&#10;&#10;- Brandfolder provides a public-facing, centralized repository with scalable online storage and file management of multi-format, multimedia assets including photos, graphics, logos, fonts, press releases, videos and more.&#10;&#10;- Auto-tagging and metadata support keeps assets traceable quickly via intelligent search, while file sharing with anyone is made quick, open and tracked through URL linking.&#10;&#10;- Built-in insights and analytics capabilities track the storage and sharing of assets, along with user activity to provide visualized feedback on distribution and usage numbers.&#10;&#10;- Integration with creative design, productivity and workflow applications such Adobe Illustrator, Photoshop and Microsoft Office allow assets to be opened natively, while connectivity to Adobe InDesign server facilitates template editing.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 452 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Smartsheet
- **Location**: Denver, US
- **Founded**: 2012

## Commercial Context

- **Pricing model**: Other
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, United States

## Features

- API
- Access Controls/Permissions
- Activity Tracking
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Artwork Management
- Asset Categorization
- Asset Library
- Asset Lifecycle Management
- Asset Sharing
- Brand Guidelines
- Brand Management
- CMS Integration
- Change Management
- Collaboration Tools
- Commenting/Notes
- Content Library
- Content Management
- Content Publishing Options

## Integrations (41 total)

- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe Workfront
- Box
- CI HUB Connector
- Canva
- Ciloo
- Contentful
- Contentstack
- Dropbox
- Drupal
- Figma
- Gmail
- Google Analytics 360

... and 26 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Digital Asset Management Software](https://www.getapp.com.au/directory/280/digital-asset-management/software)

## Related Categories

- [Digital Asset Management Software](https://www.getapp.com.au/directory/280/digital-asset-management/software)
- [Brand Management Software](https://www.getapp.com.au/directory/302/brand-management/software)
- [Content Marketing Software](https://www.getapp.com.au/directory/607/content-marketing/software)
- [Digital Rights Management Software](https://www.getapp.com.au/directory/1117/digital-rights-management/software)
- [Enterprise Content Management Software](https://www.getapp.com.au/directory/1261/enterprise-content-management/software)

## Alternatives

1. [Google Workspace](https://www.getapp.com.au/software/90761/google-apps-for-business) — 4.7/5 (17674 reviews)
2. [OneDrive](https://www.getapp.com.au/software/91652/onedrive) — 4.5/5 (12835 reviews)
3. [Kontainer](https://www.getapp.com.au/software/133123/kontainer) — 4.6/5 (290 reviews)
4. [Canto](https://www.getapp.com.au/software/103151/canto) — 4.5/5 (686 reviews)
5. [Box](https://www.getapp.com.au/software/90760/box) — 4.4/5 (5642 reviews)

## Reviews

### "The best solution for marketing assets, file storage and templating options" — 5.0/5

> **Cristóbal** | *17 February 2021* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: Brandfolder can connect to InDesign to create templates that can be shared with all the members of your organizations. Now we can create flyers, specially formatted images and email assets really quickly without needing to install heavy sized programs or train the teams on using design software.&#10;&#10;Brandfolder loads very quick, and presents beautifully all assets with their thumbnails in a very visual way. &#10;&#10;The Brandfolder team is AWESOME. They always have time for you, they respond very quickly and listen to your feedback attentively to make the platform better every time.
> 
> **Cons**: Anything that was a little bit less functional or any feedback I ever had was implemented by the Brandfolder production team a short time after flagged, so all the parts that I liked the least about the software are now gone :D
> 
> Brandfolder has solved entirely one of the most difficult part of our business: having an easy to use, quick, beautiful set of assets for our partners and agents to use in their marketing activities; as well as allow a very intuitive way of creating their own marketing materials within our brand thanks to the templating option.&#10;&#10;It has revolutionized the way we work entirely in the marketing department and the creative studio. &#10;&#10;Thanks a lot, keep up the great work\!

-----

### "Brandfolder is great" — 5.0/5

> **Nick** | *18 May 2021* | Furniture | Recommendation rating: 10.0/10
> 
> **Pros**: The thing i liked most about Brandfolder was the simple UI.  Its easy to use, easy to look at and just works.
> 
> **Cons**: I think most software has this same issue but some of the features i want are not available unless i buy the higher packages.  Trouble is i don't always need everything else in those packages.
> 
> Brandfolder has been a great addition and has allowed us to easily share files but also allows us to have a one-stop-shop for digital assets.  Customers can now get what they need.

-----

### "Did not deliver on pitch" — 3.0/5

> **Todd** | *11 July 2022* | Consumer Goods | Recommendation rating: 0.0/10
> 
> **Pros**: I like the search capability, clean design, and unlimited free guest users.
> 
> **Cons**: Cumbersome pricing and confusing demo sales practice. What we demoed was not what we got.
> 
> We are now several months into our role out and very frustrated. We spent time in the demo enviroment to ensure we had the capabilities required. Now that we are in our live environment we keep trying to follow our SOP and find that features demo'd were not included. Each step we take feels like we encounter a road block.

-----

### "Best DAM Tool Around" — 5.0/5

> **Sarah** | *26 November 2019* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is  also amazing.
> 
> **Cons**: Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.
> 
> Brandfolder has fixed the communication gap between marketing and sales. &#10;We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.

-----

### "Makes everyone's Lives so much easier" — 5.0/5

> **Luisa** | *22 August 2019* | Nonprofit Organization Management | Recommendation rating: 10.0/10
> 
> **Pros**: The best thing about Brandfolder is convenience\! We have a lot of different offices around the world that we service and we have gotten so many compliments because people love using it. I no longer get 20 emails every week asking for the same resources (logos, pictures, colors..) and I don't have to spend hours looking for resources because they all organized neatly and ready to be shared.&#10;&#10;the other best thing is the Template maker. OMG, I needed this for so long and now that I have it I'm still so excited i get to use it\!
> 
> **Cons**: I honestly don't have any cons. I guess it took me some time to get used to the non-file system - but that is on me and the system actually works wonderfully.
> 
> Brandforlder helps the whole organization to look more standardized. coming from every region of the world - everyone uses the resources from one source\! that's what we really wanted

-----

Page: 1 / 19\
Next: [Next page](https://www.getapp.com.au/software/112865/brandfolder?page=2)

## Links

- [View on GetApp](https://www.getapp.com.au/software/112865/brandfolder)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/112865/brandfolder> |
| de-AT | <https://www.getapp.at/software/112865/brandfolder> |
| en | <https://www.getapp.com/marketing-software/a/brandfolder/> |
| en-AE | <https://www.getapp.ae/software/112865/brandfolder> |
| en-AU | <https://www.getapp.com.au/software/112865/brandfolder> |
| en-CA | <https://www.getapp.ca/software/112865/brandfolder> |
| en-GB | <https://www.getapp.co.uk/software/112865/brandfolder> |
| en-IE | <https://www.getapp.ie/software/112865/brandfolder> |
| en-NZ | <https://www.getapp.co.nz/software/112865/brandfolder> |
| en-SG | <https://www.getapp.sg/software/112865/brandfolder> |
| en-ZA | <https://www.getapp.za.com/software/112865/brandfolder> |
| es | <https://www.getapp.es/software/112865/brandfolder> |
| es-CL | <https://www.getapp.cl/software/112865/brandfolder> |
| es-CO | <https://www.getapp.com.co/software/112865/brandfolder> |
| es-MX | <https://www.getapp.com.mx/software/112865/brandfolder> |
| fr | <https://www.getapp.fr/software/112865/brandfolder> |
| fr-BE | <https://fr.getapp.be/software/112865/brandfolder> |
| fr-CA | <https://fr.getapp.ca/software/112865/brandfolder> |
| nl | <https://www.getapp.nl/software/112865/brandfolder> |
| nl-BE | <https://www.getapp.be/software/112865/brandfolder> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Australia","address":{"@type":"PostalAddress","addressLocality":"Sydney","addressRegion":"NSW","postalCode":"2060","streetAddress":"Level 18 40 Mount Street North Sydney NSW 2060 Australia"},"description":"Review, Compare and Evaluate small business software. GetApp Australia has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.com.au","url":"https://www.getapp.com.au/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.com.au/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Brandfolder","description":"Brandfolder is a cloud-based platform that provides digital asset and identity management (DAM) for brand conscious businesses right up to Enterprise-level. Key features include privacy controls, user permissions, custom branding, expert onboarding with asset auditing, multi-format video transcoding, and more. The platform allows promotional materials to be stored and manipulated within one coherent space. Marketing collateral such as logos, images, fonts, brochures, business cards, jingles, videos and even corporate color swatches are stored side by side in easily browsed display layers and auto-tagged for rapid intelligent search.\n\nUpdating every instance of an altered asset, Brandfolder also assists user workflows and file requirements with automatic conversions or resizing. Additionally, the platform supports internal and external distribution with a range of sharing methods including the copying or emailing of URL download links. Tracking where these links go and how they are then employed, Brandfolder (Enterprise) then bundles insights and analytics capabilities to visualize asset and user performance data. Integration with existing creative apps and marketing tools is expandable thanks to Brandfolder's RESTful API and includes connectivity to Adobe InDesign server for live, inline template editing, while additional product features include dedicated expert-led customer support.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/48321345-8418-4230-ac35-5a70b98e4209.png","url":"https://www.getapp.com.au/software/112865/brandfolder","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/112865/brandfolder#software","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":452},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Digital Asset Management Software","position":2,"item":"/directory/280/digital-asset-management/software","@type":"ListItem"},{"name":"Brandfolder","position":3,"item":"/software/112865/brandfolder","@type":"ListItem"}],"@id":"https://www.getapp.com.au/software/112865/brandfolder#breadcrumblist"}]}
</script>
