About Direct Mail

Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.

Direct Mail’s email templates are mobile-responsive and optimized for a range of email clients, and can be customized with images, videos, buttons, text rearrangement, and more. Images can be dragged-and-dropped directly into emails, and users can edit images within the app, including cropping, removing backgrounds, and adding filters. Emails can be personalized with recipients’ first and last names, and a range of other fields, and conditional logic allows users to tailor custom content sections. Live previews update automatically, giving users a real-time view of what recipients will see, including any custom content. Users are alerted to any mistakes in their email before sending, including broken links, misspelled email addresses, and spam filter issues.

Direct Mail allows users to target their messages to specific subscribers either manually or automatically. Smart Groups automatically segment subscriber lists based on user-defined rules and a range of more than 30 different criteria. Message delivery can be scheduled, and users can also set up automated campaigns with a range of triggers, including new subscriptions, subscriber birthdays, upcoming appointments, and more. Sent campaigns can be tracked in real-time through the Direct Mail dashboard, with a summary of metrics including opens, clicks, unsubscribes, and bounces. Individual subscriber activity reports are generated automatically, giving users insight into subscriber interactions and engagement.

Pricing starting from:

USD 15.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Direct Mail

  • Direct Mail offers a range of customizable email templates, and users can personalize emails with up to 18 different fields, including recipient first and last names, and company names.

  • Custom email subscription forms can be created and added to the organization’s website or Facebook page, and contacts can also be imported from Contacts, Daylite, Outlook, Google Sheets, FileMaker Pro, CSV files, or MySQL databases.

  • Users can manually segment their mailing lists, or select from more than 30 criteria and define rules for Direct Mail to segment lists automatically.

  • Direct Mail automatically alerts users to misspelled email addresses, spam filter issues, broken links, and other issues before messages are sent.

  • The dashboard provides users with a summary of campaign metrics, including recipient locations and top email clients, alongside opens, clicks, unsubscribes, and bounces, and a detailed activity report is generated for each subscriber.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, Germany, United Kingdom and 3 others, Japan, Mexico, United States

    Supported Languages

    English, French, German, Italian, Spanish

    Pricing starting from:

    USD 15.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Direct Mail Software - Create newsletters with Direct Mail's built-in WYSIWYG editor and template gallery
    Direct Mail Software - Get insight on email open and engagement rates with Direct Mail's live-updating reports
    Direct Mail Software - Collaborate with colleagues and sync work across devices
    Direct Mail Software - Grow mailing lists with Direct Mail-synced subscribe forms
    Direct Mail Software - Set event triggered autoresponder emails
    View 6 more
    Direct Mail video
    Direct Mail Software - Create newsletters with Direct Mail's built-in WYSIWYG editor and template gallery Direct Mail Software - Get insight on email open and engagement rates with Direct Mail's live-updating reports Direct Mail Software - Collaborate with colleagues and sync work across devices Direct Mail Software - Grow mailing lists with Direct Mail-synced subscribe forms Direct Mail Software - Set event triggered autoresponder emails

    Features

    Total features of Direct Mail: 54

    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Analytics/ROI Tracking
    • Archiving & Retention
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Scheduling
    • Campaign Segmentation
    • Collaboration Tools
    • Conditional Logic
    • Contact Management
    • Customer Segmentation
    • Customisable Forms
    • Customizable Fields
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Event Triggered Actions
    • Geographic Maps
    • Image Editing
    • Image Library
    • Landing Pages/Web Forms
    • List Management
    • Mail Merge
    • Mobile Optimized Emails
    • Offline Access
    • Real Time Comparisons
    • Real-time Updates
    • Reporting & Statistics
    • Reporting/Analytics
    • Signature Management
    • Social Media Integration
    • Spam Blocker
    • Spell Check
    • Subscriber Management
    • Subscription Management
    • Template Management
    • Third Party Integrations
    • URL Customization
    • WYSIWYG Editor
    • Web Forms
    • Website Integration
    • Whitelisting/Blacklisting

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    Reviews

    Overall rating

    4.8 /5
    (111)
    Value for Money
    4.8/5
    Features
    4.6/5
    Ease of Use
    4.7/5
    Customer Support
    4.7/5

    Already have Direct Mail?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 111
    Ilan M.
    Overall rating
    • Industry: Medical Devices
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    I've never looked back!

    Reviewed on 06/07/2021

    Without a doubt the best system I've used and I love that it's simple and smart at the same time....

    Without a doubt the best system I've used and I love that it's simple and smart at the same time.
    It's easy to use and I never feel overwhelmed. Other systems go too far and make the experience feel like you need to be an expert (even though they say it's "easy").

    We currently have the smaller of the packages but look forward to expanding to the next level soon - thanks to Direct Mail.

    Pros

    Where to begin?
    • import from Google Sheets (because we use Google forms to add to our database)
    • personalised emails with reference to specific fields (with a fallback)
    • the reporting (especially the bounce report)
    • smart groups
    • templates

    Cons

    Four features I would love to see developed:
    1) The ability to include a table with rows and columns
    2) The ability to embed HTML/iframe
    3) Some widgets like a countdown timer.
    4) I would like to feature all our previous newsletters on our website and short of creating a button to each web version, I would love to see an archive site that we could use.

    Arne sigurd R.
    Overall rating
    • Industry: Professional Training & Coaching
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Direct Mail because it's easy to use

    Reviewed on 27/05/2021

    I use Direct Mail heavily with DM campaigns for services and products, weekly and monthly...

    I use Direct Mail heavily with DM campaigns for services and products, weekly and monthly newsletters both for my business, my local Rotary Club, and for my Rotary District.

    Pros

    What I like most with Direct Mail is how easy it is to use - especially for newsletters. Easy to design own templates and administer the address databases and opt-in functionality. It is also a good thing that you only pay for what you use by "digital stamps".

    Cons

    I would probably want a more visual way to make "workflows" and the possibility to make more tailor-made opt-in and landing pages for campaigns.

    Pascal G.
    Overall rating
    • Industry: Publishing
    • Company size: 2-10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 5.0 /10

    Sending mails from an external database was easier before

    Reviewed on 13/07/2018

    Time

    Time

    Pros

    It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.

    Cons

    Again it does exactly what i want but less easier than previous version . Main point is database connection.

    Response from e3 Software

    Thanks for your review, Pascal. If you are having any trouble with importing, spam tests, or preferences, please contact our support team and they'll be happy to get things straightened out. Thanks!

    Jens K.
    Overall rating
    • Industry: Computer Software
    • Company size: 2-10 Employees
    • Used for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Great Newsletter Software

    Reviewed on 17/07/2021

    Love it! I have used Direct Mail for many years, brought it with me into different companies and...

    Love it! I have used Direct Mail for many years, brought it with me into different companies and into different projects and it always does the job.
    Despite the pleasantly simple and light user interface, Direct Mail has really advanced and professional features that cover everything I need, from tracking to unsubscribing. Even though I'm not a marketing professional, I was able to run several well received newsletters and very successfull campaigns with it.
    I don't use Direct Mail very often (just running the odd newsletter or campaign), but I have used it for EVERY mass email I have sent since appx. 2014 and cannot think of any other software that does what I need it to do as well as this.

    Pros

    I really like the ease of use, the WYSIWIG editor and the long list of imported address formats. Direct Mail ist fun to use and easy, while still having all features needed for a professional campaign (it even connects to Google Analytics which will make the marketing guy helping on my next campaign very happy).

    Cons

    In some areas the content block management feels slightly clunky and needs one or two more clicks than necessary.

    Ian G.
    Overall rating
    • Industry: Entertainment
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Perfect Platform for Small Batch Mailing

    Reviewed on 26/05/2021

    This is a core part of my communication toolkit. While I still use other mailing list platforms for...

    This is a core part of my communication toolkit. While I still use other mailing list platforms for specific purposes, this solves very specific bulk mailing needs.

    Pros

    I use this program for lists which have small and specifically targeted audiences. This mainly includes press lists for producing events, and for teaching large classes or workshops. It allows me to create simple mailings where I do not want a lot of noise or fuss, more like direct mail as opposed to broadcasting a message. It's the perfect scale and I love the ease of understanding the reporting, which becomes of direct benefit for following up and moving between lists. It functions for me like the perfect basic database for supporting the ways I need to communicate.

    Cons

    At this point I don't have a lot of complaints, as I've been using it for probably a decade. The cloud synchronization has been greatly improved more recently. I often send things which are just this side of plain text for ease of reading and sharing the content with the audiences I send to, and I do find that it's best to bring in any text unformatted and do the formatting within Direct Mail as the styles can get funky when one copies and pastes.

    Showing 5 reviews of 111 Read all reviews

    Direct Mail FAQs

    Below are some frequently asked questions for Direct Mail.

    Direct Mail offers the following pricing plans:

    • Starting from: USD 15.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Direct Mail has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500

    Direct Mail supports the following languages:

    English, French, German, Italian, Spanish

    Direct Mail supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    Direct Mail integrates with the following applications:

    Daylite for Mac, Google Docs, Microsoft Excel, Microsoft Outlook, Operations Hub, Zapier

    Direct Mail offers the following support options:

    Email/Help Desk, Knowledge Base, Chat

    Related categories

    See all software categories found for Direct Mail.