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Smartlook

4.7 (136)
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Qualitative analytics for websites and mobile apps

About Smartlook

Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.


Key benefits of Smartlook

1) UX specialists need to find out areas in your website that can be optimized to improve conversion rate of visitors.

CRO and UX specialists can use Smartlook to find friction in conversion paths by utilizing user recordings and funnels. For example by creating a funnel of a checkout process and filtering out customers that dropped off right before placing an order. Insights from these recordings provide information on what to improve on the website to increase conversion rate and UX.

Feature: Conversion funnels

2) Customer support team struggles to keep up with and verify reported issues.

Customer support representatives can take advantage of Smartlook by watching recordings of customers to validate reported issues. Thanks to user identification feature in Smartlook support reps can check what exactly was customer doing right before reporting an issue. This way they can quickly understand the problem and help the customer faster.

Feature: Always-on visitor recordings

3) IT group is on a bug hunt to find out what’s causing all those system hiccups and glitches in your application.

Quality assurance teams can use powerful Smartlook filters and find recordings with JavaScript errors. These recordings reveal bugs which users encountered without the need for complicated and lengthy bug reproduction. This saves the time of both developers and testers.

Feature: Automatic event tracking (JS errors)


Images

Smartlook Software - Session Replay
Smartlook Software - Heatmaps
Smartlook Software - Funnels
Smartlook Software - Events
Smartlook Software - Dashboards
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Not sure about Smartlook? Compare with a popular alternative Show more details

Smartlook

4.7 (136)
VS.
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Starting Price

USD 55.00
month
USD 39.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

72
111

Integrations

21
8

Ease of Use

4.7 (136)
4.6 (257)

Value for Money

4.5 (136)
4.6 (257)

Customer Service

4.5 (136)
4.7 (257)
Green rating bars show the winning product based on the average rating and number of reviews.

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Overall rating

4.7 /5
(136)
Value for Money
4.5/5
Features
4.6/5
Ease of Use
4.7/5
Customer Support
4.5/5

96%
recommended this app
Sort by

136 Reviews

Simone
Simone Show more details
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

very useful tools

Reviewed on 04/12/2018

I have an ecommerce of clothing and we did not realize that users got tired because the purchase...

I have an ecommerce of clothing and we did not realize that users got tired because the purchase process was long. We have shortened the buying process and increased sales

Pros

thanks to smartlook I can see the behavior of users who visit my site and understand what to improve. Understanding user preferences allows you to make more sales and improve the quality of your site. I recommend it to everybody

Cons

in reality for now there is something that I do not like in particular, I have not yet understood how to use the funnel but with a bit of detail I will understand this too

Response from Cisco

Hi Simone,
thank you for your review!

CMO
Lukas Mehnert

Verified Reviewer Show more details
Overall rating
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Agile and easy to use

Reviewed on 07/11/2022

Pros

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use. In particular, I really appreciate the real-time chat that allows to improve the conversion rate for those users who are not sure to get registered on your website. great results with little effort

Cons

Not indicated for complex business that needs to go deeper into the users behavior through the funnel analysis

Giovanni
Overall rating
  • Industry: Civil Engineering
  • Company size: 11–50 Employees
  • Used for 1+ year
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I'm not with a good (or bad) experience, because Smartlook doesn't work in Wix Plataform ='(

Reviewed on 25/07/2017

None, yet ='(

None, yet ='(

Pros

Nothing, yet, because my website was hosted in Wix Platform, and Smartlook doesn't work in this platform. I'm anxious to Smartlook star to work in Wix Platform, for I begin to use him.

Cons

The platform should work in Wix Plataform, for I use it. Please, add this feature <3.

I'm responsable, from my enterprise, to adminstrate website. And Wix Platform also have some problems with Google Analytics. Thus, I would to see Smartlook working in my website.

Response from Cisco

Hi Giovanni,

thank you very much for your review.

Lukas Mehnert
CMO at Smartlook

Verified Reviewer Show more details
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source Show more details

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Using this tool is a breeze, and it provides helpful suggestions

Reviewed on 30/04/2022

To learn more about how our customers use our websites, we employ Smartlook. We can track visitors'...

To learn more about how our customers use our websites, we employ Smartlook. We can track visitors' actions with the help of Smartlook in a way that we can't achieve with other analytics solutions. In other words, we now know how to improve the user experience. Smartlook helped us discover what issues our customers were having as they completed the checkout process. As a result, we saw an increase in our website's conversion rate.

Pros

When you're trying to get a better understanding of a new feature, recordings come in handy. Using Smartlook's many filtering options, we can quickly locate what we're looking for. It's also critical for future development to keep an eye on how customers go through funnels.

Cons

Some features of Smartlook irritate me, such as the inability to compare A/B test heatmaps and recordings on the same map or video. Having the ability to filter recordings and heatmaps through Google Optimize would be quite beneficial.

Verified Reviewer Show more details
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source Show more details

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Discover how your users browse your website.

Reviewed on 09/05/2019

I activate Smartlook on my website once a week to collect hundreds of videos and review them during...

I activate Smartlook on my website once a week to collect hundreds of videos and review them during the week. In this way I discover possible failures or improvements and apply them.

Pros

Smartlook is a great tool that helps to know how users use your web page.

Smartlook records videos of how users navigate, giving you basic information such as what browser you use, the country of origin, the device ...

Thanks to these recordings you can discover possible improvements or failures in your web page. You can understand better because users can not complete a process and work to give them a better experience.

In addition to the recordings, in Smartlook you can create heatmaps and funnels to have a better control of objectives.

Cons

In the SPA web pages the heatmaps do not work correctly. In addition, by default the CSS cache is activated and if you make changes to your web page it takes time to update them, because of this, you may be watching recordings that apparently have errors but in reality it is the fault of the cache.

Response from Cisco

Hi,

thank you for your review!
Lukas

CMO at Smartlook

Smartlook FAQs

Below are some frequently asked questions for Smartlook.

Smartlook offers the following pricing plans:

  • Starting from: USD 55.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Free: 3,000 sessions/month Pro: 200,000 sessions/month Ultimate: 1,000,000 sessions/month

Smartlook has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Smartlook supports the following languages:

English

Smartlook supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Smartlook integrates with the following applications:

Adobe Commerce, Authoritas, BigCommerce, Drupal, Google Analytics 360, Instapage, Intercom, Jimdo, Joomla, Mixpanel, OpenCart, Piwik PRO, PrestaShop, Sentry, Shopify, Shopify Plus, Squarespace, Unbounce, Weebly, WordPress, Zendesk Suite

Smartlook offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Smartlook.

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