About BrandMaker

BrandMaker is the leading SaaS provider of effective and scalable marketing operations (marketing ops) management solutions. The company delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets, and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader in marketing ops. More than 300 leading enterprises, including Deutsche Bank, BestBuy, and Daimler, trust its solutions to increase collaboration, efficiency, and performance of their marketing planning and execution.

BrandMaker Products:

Marketing and Campaign Planning

BrandMaker Marketing & Campaign Planning provides full visibility and control over activity planning and performance across multiple stakeholders on a central platform. It empowers marketers to plan, manage, run, localize, and optimize campaigns across all regions and channels aligned on the overall strategy.

Finance and Budget Management

BrandMaker Finance & Budget Management provides the ability to plan, iterate, control, and optimize budgets to empower CMOs, CFOs, CEOs, and their teams to optimize projects, saving time and money.

Work and Resource Management

BrandMaker Work & Resource Management is a central platform that efficiently manages, controls, and optimizes workflows across the entire workload of your team for improved responsiveness, performance, and strategic alignment. 

Digital Asset Management

BrandMaker Digital Asset Management provides a central repository to manage content in any format, for any device, and for any purpose. Content is stored, distributed, launched, and monitored efficiently based on a transparent “single source of truth” to improve content use and performance.

Brand Management

BrandMaker Brand Management forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint. Global marketers now have the confidence about how their brand assets are being applied, and how to avoid non-compliance and financial risk.

For more information, please visit brandmaker.com

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to BrandMaker

Key benefits of BrandMaker

Enterprise proven:
BrandMaker works with the top global consulting, financial, manufacturing and CPG organizations in the world.

A catalyst for your whole stack:
Rather than just another martech offering, BrandMaker delivers the visibility and control you need from your entire stack.

An ROI-generation tool:
Multinational clients cut costs, accelerate processes, and manage people, content, and budgets better.

More than software:
BrandMaker's experienced teams deliver operational excellence that improves ROI, not just software implementation.

A committed partner who grows with you:
That‘s why demanding clients give BrandMaker the highest NPS rating in the category.

Devices

Business size

S M L

Markets

Austria, Belgium, Brazil, Canada, Switzerland, Germany, Denmark, Finland, United Kingdom, Luxembourg, Sweden, United States

Supported Languages

Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to BrandMaker

Images

BrandMaker Software - BrandMaker Marketing & Campaign Planning
BrandMaker Software - BrandMaker Finance & Budget Management
BrandMaker Software - BrandMaker Work & Resource Management
BrandMaker Software - BrandMaker Work & Resource Management
BrandMaker Software - BrandMaker Digital Asset Management
BrandMaker Software - BrandMaker Brand Management
BrandMaker Software - BrandMaker Brand Templates
BrandMaker Software - BrandMaker Performance Measurement & Optimization
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BrandMaker Software - BrandMaker Marketing & Campaign Planning
BrandMaker Software - BrandMaker Finance & Budget Management
BrandMaker Software - BrandMaker Work & Resource Management
BrandMaker Software - BrandMaker Work & Resource Management
BrandMaker Software - BrandMaker Digital Asset Management
BrandMaker Software - BrandMaker Brand Management
BrandMaker Software - BrandMaker Brand Templates
BrandMaker Software - BrandMaker Performance Measurement & Optimization

Features

Total features of BrandMaker: 138

  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Process Control
  • Approval Workflow
  • Artwork Management
  • Asset Categorization
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audience Targeting
  • Billing & Invoicing
  • Brand Guidelines
  • Brand Management
  • Budget Control
  • Budgeting/Forecasting
  • Business Process Automation
  • CMS Integration
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Capacity Management
  • Cash Flow Management
  • Change Management
  • Channel Management
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Consolidation/Roll-Up
  • Content Library
  • Content Management
  • Customisable Branding
  • Customisable Dashboard
  • Customisable Forms
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Editorial Calendar
  • Engagement Tracking
  • Event Triggered Actions
  • Expense Management
  • File Conversion
  • File Management
  • Filtering
  • Financial Analysis
  • Financial Management
  • Full Text Search
  • Gantt/Timeline View
  • Graphical Workflow Editor
  • Image Editing
  • Image Library
  • Integrations Management
  • Inventory Control
  • Invoice Management
  • Lead Generation
  • Lead Management
  • Marketing Calendar
  • Media Planning
  • Metadata Management
  • Mobile App
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Currency
  • Multi-Department/Project
  • Multi-Language
  • Multimedia Support
  • Multiple Format Support
  • Multiple Output Formats
  • Order Management
  • Performance Metrics
  • Pipeline Management
  • Planning Tools
  • Prioritization
  • Product Catalog
  • Profit/Loss Statement
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Purchase Order Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Resource Allocation & Planning
  • Resource Management
  • Resource Scheduling
  • Role-Based Permissions
  • Rules-Based Workflow
  • Search/Filter
  • Secure Data Storage
  • Self-Service Reporting
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Spend Management
  • Strategic Planning
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Template Management
  • Third Party Integrations
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • Watermarking
  • Workflow Configuration
  • Workflow Management

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Reviews

Overall rating

4.5 /5
(11)
Value for Money
4.4/5
Features
4.4/5
Ease of Use
4.1/5
Customer Support
4.7/5

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Showing 5 reviews of 11
Aj B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

We use BrandMaker for managing assets, planning activities, and lead gen for our clients.

Reviewed on 14/08/2017

Using BrandMaker, we have better control over corporate assets in terms of knowing where they are...

Using BrandMaker, we have better control over corporate assets in terms of knowing where they are and what's current. The core benefit is improved brand management by everyone in the company. Also, using the BrandMaker shared calendar, we've benefited from greater transparency into marketing efforts like events that are coming up, lead gen scheduling, etc. And the BrandMaker Customer Engagement Cloud module gives us a way to control content distribution to sales prospects that we don't get with any other system.

Pros

We wouldn't be able to perform our job without BrandMaker. It has become an essential platform for managing brand assets like company brochures, media, stock images, etc. Plus, we maintain entire marketing calendars in BrandMaker so that everyone knows what's happening and when. Using BrandMaker is so much better than DropBox or email... sales teams have access to what they need as well, and no one uses out of date content. The new Customer Engagement Cloud is incredibly powerful in terms of making content available to our sales prospects at their own pace. We can see exactly which content pieces are the most useful in the buying cycle and can optimize new content. We are an agency and use the tool on behalf of our clients who also seem to really find it invaluable.

Stefan G.
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Powerful suite to create one-stop-shop solutions for brand-management & marketing ...

Reviewed on 24/08/2017

Pros

Brandmaker delivers a very powerful suite of modules to cover all Marketing Automatization needs with a holistic approach. Planning, production, distribution and reporting are working very well together. The new portal module (including a standalone CMS) enhances the options dramatically. The system can be completely branded and turned into a unique Marketing Information Platform - a one stop shop for everything relevant in Marketing (with potential for multiple extensions) that helps to streamline clients processes, save capacities, strengthen the brands and also save money of the companies.

Cons

Though it's rather a plus for us as external consultants and implementation partners, it can be pretty challenging for a customer to align the requirements of the brand and the options of the system. Due to the complexity and the huge set of features you will need professional support during the implementation.

Marion M.
Overall rating
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Good experience, sometimes the platform is not intuitive enough

Reviewed on 25/10/2017

Pros

Once used a couple of times, I think the platform is quite easy to use and straightforward. It allows you to narrow your search quickly and going back the main menu is easy which is essential. It looks clear and clean and I adopted it very quickly.

Cons

Non-flexibility. If you type a key word with a mistake in the spelling, if you choose to filter your search but then type in a key word, it erases your first filter... It creates confusion and makes searches harder. Also, although I believe the uploading tool works really well in general, I find it confusing that once the process is done, we stay on the uploading page instead of seeing the message 'upload completed' to confirm it's been done. I always have to check to ensure my uploads are done to be sure. Finally, the scroll down option is strange because you can only see one row at a time and the assets do not even appear entirely: I would like to be able to scroll down seeing at least two rows.

Sebastian M.
Overall rating
  • Industry: Machinery
  • Company size: 1,001-5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Broad solution, flexible to configure and adapt to our specific needs.

Reviewed on 02/01/2018

Pros

Moving from spreadsheets and manual reporting to a system based approach has truly been transformative for our marketing operations, and the ability to have a single source of truth for all our marketing and sales assets is a core requirement for marketing. A next step in 2018 will be to expand our scope to further interesting MRM functionality BrandMaker offers such as integration with Salesforce (CRM) and unleashing the full power of marketing performance measurement.

Cons

As with every enterprise software it needs a bit of practice and change management to get the processes and structure right and it is also important to include user feedback along the way and to continuously further fine tune and evolve the system. BrandMaker offered comprehensive training and consulting services to ensure fast and sustainable user adoption.

Saskia D.
Overall rating
  • Industry: Machinery
  • Company size: 1,001-5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Digitalisation of marketing thanks to Media Pool & Web-to-Publish modules!

Reviewed on 08/06/2021

The Media Pool as a database saves us double maintenance on drives (saving time and storage...

The Media Pool as a database saves us double maintenance on drives (saving time and storage capacity) and enables all users to always have access to the latest version of a file. Thanks to the many search options, the search effort for media has been significantly reduced. We are now able to implement our corporate design and product campaigns/launches fast and very efficient. Through intuitive templates, every employee worldwide can now create locally adapted and corporate design compliant marketing materials without incurring additional costs.

Pros

Not least because of the very good first-level support of the BrandMaker colleagues, we were able to implement the system within the set budget and time frame. Finally, thanks to the Media Pool, we have managed to give all our colleagues worldwide access to our marketing materials. Also we have the possibility to see via reporting which marketing materials are used by which subsidiaries.

Cons

Some functions in the system could still be made more user-friendly. However, we are not yet using the latest system version - we are confident that some optimisations have already been made when we update to the latest version.

Showing 5 reviews of 11 Read all reviews

BrandMaker FAQs

Below are some frequently asked questions for BrandMaker.

BrandMaker offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Not Available

Contact BrandMaker for pricing information.

BrandMaker has the following typical customers:

1,001+

BrandMaker supports the following languages:

Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish

BrandMaker supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

BrandMaker integrates with the following applications:

Adobe Analytics, Adobe Creative Cloud, Adobe Experience Manager, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Apache Kafka, Aprimo Campaign, Aprimo Digital Asset Management, Aprimo Distributed Marketing, Aprimo Plan & Spend, Aprimo Productivity Management, Bing Visual Search, Boomi, Built.io Backend, Built.io Flow, Bynder, Coupa Business Spend Management, Coupa Expense, Dynamics ATS (Applicant Tracking System for Microsoft Dynamics 365), Facebook Data Extractor, Google Alerts, Google Analytics 360, Google Cloud IoT, HubSpot CMS Hub, HubSpot CRM, HubSpot Sales Hub, IBM Connections, IBM ExperienceOne, IBM Maximo Application Suite, IBM Notes, IBM PowerAI, Infor10, Instagram, JBoss EAP, JMS, Marketo Engage, Microsoft 365, Microsoft Azure, Microsoft Dynamic 365 - CRM - JourneyTEAM (Reseller), Microsoft Dynamics AX, Microsoft Dynamics CRM - dupe, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Microsoft Teams, Microsoft Word, OAuth, OAuth Platform, OpenText CEM, Oracle Bharosa, Oracle CPQ, Oracle Responsys, Oracle Utilities, OracleMZBA Premium URL Shortener, Red Hat Enterprise Linux, Red Hat Enterprise Virtualization, Red Hat Insights, Red Hat Integration, SAP Ariba, SAS-STAT Software, Salesforce Sales Cloud, Salesforce.org Nonprofit Cloud, Sitecore, Sprinklr, Twitter, Verizon Media Platform, Vimeo Livestream, Vimeo Pro, Xillio, Yahoo Mail, Zapier

BrandMaker offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, Chat

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